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US Army Rebrand Reflects Changing Times

To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.

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Clarke Returns To Siegel+Gale As Digital CD

Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.

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Giving Bristol Myers Squibb A Hand

Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.

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Siegel+Gale Travels With Hudson

Ideas

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

Siegel+Gale Reinvents ‘Timeshare’ For Wyndham Destinations

Ideas

Siegel+Gale partners with Wyndham Destinations on a brand identity and strategy aimed at a younger demographic.

GRAMMY Logo Adapts To Sound and Rhythm Via Algorithm

Ideas

Siegel+Gale creates a new visual identity for the GRAMMY master brand that adds color, movement and dynamism.

Siegel+Gale Puts Fresh Face On Beauty Brand Birchbox

Ideas

Siegel+Gale has created a visual identity for online cosmetics retailer Birchbox that appeas to “The Beauty Majority” where beauty is fun rather than an obsession.

X Marks The Spot For New IT Giant’s Logo

Ideas

Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.

Siegel+Gale Marks The Spot For Location Tech Firm

Ideas, Resources

GroundTruth, which specializes in location technology, has rebranded including a new name and new visual identity developed by Siegel+Gale.

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