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Ideas, Uncategorized
US Army Rebrand Reflects Changing Times

To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.

Milestones, Uncategorized
Clarke Returns To Siegel+Gale As Digital CD

Clinton Clarke has joined Siegel+Gale as Digital Creative Director. In this role, he focuses on the intersection of brand and digital, creating digital engagements to bring brands and experiences to life for global businesses.

Ideas, Uncategorized
Giving Bristol Myers Squibb A Hand

Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.

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Siegel+Gale Travels With Hudson

Ideas, Uncategorized

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

Siegel+Gale Reinvents ‘Timeshare’ For Wyndham Destinations

Ideas, Uncategorized

Siegel+Gale partners with Wyndham Destinations on a brand identity and strategy aimed at a younger demographic.

GRAMMY Logo Adapts To Sound and Rhythm Via Algorithm

Ideas, Uncategorized

Siegel+Gale creates a new visual identity for the GRAMMY master brand that adds color, movement and dynamism.

Siegel+Gale Puts Fresh Face On Beauty Brand Birchbox

Ideas, Uncategorized

Siegel+Gale has created a visual identity for online cosmetics retailer Birchbox that appeas to “The Beauty Majority” where beauty is fun rather than an obsession.

X Marks The Spot For New IT Giant’s Logo

Ideas, Uncategorized

Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.

Siegel+Gale Marks The Spot For Location Tech Firm

Ideas, Resources, Uncategorized

GroundTruth, which specializes in location technology, has rebranded including a new name and new visual identity developed by Siegel+Gale.

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