Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.

The creative agency has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been women-owned and led from day one.

BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.

McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She'll now help evolve the agency’s approach and offering.

There’s no easing up in the race for creative talent in 2024. Creative and marketing managers are actively hiring but face hurdles finding candidates with the right skills. Robert Half’s Lucy Marino unpacks strategies that can help in the quest for top talent.

JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.