Goldsholl Design Associates, headed by husband and wife Morton and Millie Goldsholl, were instrumental in introducing the principles of Bauhaus design to the American public through innovative campaigns for the likes of 7UP, Motorola, NFL, Revlon and Kimberly Clark. And their advertising and design work also elevated Chicago’s lasting impact on American design. The Block Museum, in conjunction with Art Design Chicago, is reexamining the innovative work of the firm and its impact from the mid-1950s through 1970s with the exhibition “Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio.” The exhibition will run September 18 – December 9. Entitled “Up is Down” the event explores the Goldsholl’s trailblazing work at the cross-section of art, design, advertising, and visual culture, producing television spots, films, trademarks, corporate identities and print advertisements. Comments Museum Director Lisa Corrin: “The Goldsholls’ story unites themes that connect art history to the histories of consumer culture and the social purpose of design.”
