CREATIVE STUDIO MANAGER, YETI, AUSTIN TX
Trish is the Creative Studio Manager at YETI, manufacturer of premium outdoor lifestyle products (think coolers, tumblers and assorted accessories). As a seasoned creative leader, she spends her days working with “the absolute most badass creatives and marketers in the outdoor industry” creating idea-driven, on-brand, award-winning work so nobody has to suffer from melted ice ever again. Her work has been recognized by GDUSA and HOW several times over, and she’s been a featured speaker at the HOW Design Live Conference. Before Trish embarked on her epic adventure at YETI, she was a Designer and Art Director for inhouse creative departments around the majorly competitive city of Austin. She loves creating effective, beautiful communication that connects with audiences in a big way, fostering original talent in this great community, and facilitating solid, unshakable relationships between clients and creatives, resulting in cool and inventive output. When Trish isn’t spending her days tackling those lofty goals, she serves on the Advisory Board of AIGA Austin, plays the oboe and English Horn, works as the Creative Director for Austin Civic Orchestra, travels the world and eats lots and lots of noodles. So many noodles.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in San Francisco, but raised and still live in Austin TX, an Austin girl forever
DID YOU GO TO DESIGN SCHOOL?
Nope. I studied Advertising and Music at Texas State University
LEFTY OR RIGHTY?
Righty
MORNING PERSON OR NIGHT OWL?
More of a middle-of-the-day person
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Daria Morgendorffer
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I play oboe and English horn with the Austin Civic Orchestra, also I will karaoke my face off at any given time.
FAVORITE BOOK?
Maybe Hitchhiker’s Guide to the Galaxy. I’m not sure, this question is too hard.
FAVORITE MOVIE?
Singing in the Rain
FAVORITE TV BINGE WATCH?
30 Rock, Parks and Rec
FAVORITE SOCIAL MEDIA PLATFORM?
Instagram
FAVORITE FINE ARTIST?
Love the abstract expressionists but currently obsessed with Donald Robertson’s work. Give me big brush strokes and attitude all day, every day.
FAVORITE CHARITY?
The Human Utility, which keeps the water running for low-income seniors and families in Detroit
FAVORITE FREE TIME ACTIVITY?
I love being in or near the water, on a boat, fly-fishing, or pool-side
COLLECT ANYTHING?
Weird ideas and amazing talent
COLOR USED MOST OFTEN IN YOUR DESIGN?
White
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Gotham, but mostly due to a respect for brand guidelines
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I am a worthless illustrator, but pretty good at typography. Also I approach every project strategically, with the audience and goals as the key drivers, not aesthetics. Probably goes back to my advertising education.
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Fail fast and ask more questions
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Kanye West
A MANTRA OR SAYING YOU LIVE BY?
Make it better
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