Turner Duckworth continues its partnership with McDonald’s for a new campaign that may remind you of your childhood. “40 Years of the Happy Meal” celebrates nostalgia and the Happy Meal box — front and center all throughout the campaign — from the logo itself, to a playful question mark to posters that take viewers on a journey through the years, to the familiar red box decorated in stickers from the most popular toys of the past 40 years. The campaign also acts as a reveal of a new Happy Meal global visual identity developed by Turner Duckworth. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands. In addition to Turner Duckworth’s design, credits go to lead agency Golin; animation studio Framestore; and The Marketing Store for Global Toy Operations and Logistics.
