What’s in a drop? A single drop of water … of blood … of oil or vanilla or medicine. And although it takes 480 drops for one fluid ounce, a child’s tear drop can crush a parent’s heart. All of which show how impactful this trend can be when framed in a proper brand story. There is absolutely nothing new to the use of a drop or two or more in a logo design. It’s one of the quickest ways to indicate liquid or water and more than useful in discussing ecology and our environmental resources. But this report found designers taking a different perspective on the importance of that single drop.
These look every bit the oral inspection and the uvula hanging properly at the back of the throat. Here, drops have been raised to a level of high regard, encased in an informative frame, prepared to provide context to the client’s story. You might also note the drops are still connected to their source as if captured in the act of being precious. Let’s say one is an eyedrop for your contacts or allergies and another looks to be fresh squeezed OJ. And you decide… is one of these drops going to either extinguish or ignite that flame. Be prepared for a reaction as soon as gravity acts and any of these droplets break free.
DESIGN AGENCY: MILOS BOJKOVIC
CLIENT: INK PURPOSE
DESIGN AGENCY: COOPERBILITY
CLIENT: ORANGE JUICE
DESIGN AGENCY: HMC
CLIENT: FLAME & OIL
DESIGN AGENCY: SPROUT STUDIOS
CLIENT: COMMCAN
