Verizon has introduced a brand refresh that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company also rolled out new programs and benefits for customers. Central to the rebrand, the “V” has a golden accent on the left side which is meant to suggest the horizon. Verizon will focus on spotlighting the wordmark initially to establish it with consumers before beginning to roll out other uses of the logo, which will initially only show up as the app icon.
Developed with Turner Duckworth, the Verizon rebrand is meant to be more recognizable, while emphasizing the brand’s extra services beyond mere wireless coverage — streaming, music, gaming, etc. “Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible,” says Chief Marketing Officer . “The new logo, design system and creative approach pulls inspiration from the company’s heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers.”
As part of announcing the brand refresh, the company has released a new tv spot by Oglivy New York that references its familiar “Can You Hear Me Now?” campaign.
