PRATT MUNSON COLLEGE OF ART AND DESIGN
Vera Soberg is a second-year graphic design student whose passions lie in marketing, branding, and creative direction. Originally from Chicago, she found a love for graphic design through theater, where she was already working with costume and makeup design. Vera designed the promotional posters and programs for numerous school-produced shows. Today, she has made her mark in New York through commissioned logo designs, juried exhibitions, and submitting designs to organizations like the American Heart Association, for which her work was a finalist. Always thinking of home, she also submitted designs for the redesign of the Illinois state flag. Vera enjoys participating in a local fiber arts group and volunteering with Girl Scout outdoor educational programming. She looks forward to continuing to challenge modern design practices by incorporating more three-dimensional media. Vera hopes to do more design work for theater and other live-performance marketing as she continues her art education.
WHAT MAKES YOU FEEL INSPIRED?
I’m inspired when I’m excited about something or when I can deepdive into research. Rabbit holes fuel my creative energy. I’ve also always been obsessed with anything floral — prints, flowers, and scents — and will look for excuses to incorporate them into my work.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?
I like working in a variety of areas, such as branding, merchandise, and media promotional design. Generally, I like to create designs for prints or other physical media.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
Design school taught me how to balance between organic and deliberate, between random versus structured.
