Tasked To Take ‘Really Good Care’ Of People
COLLINS has added Lauren Ranke as its VP of People. A leading voice in creative talent and culture development, Ranke spent a decade at Wieden+Kennedy and now will be fostering the advancement and growth of the COLLINS team. Her work at W+K helped solidify its legacy for creative excellence, and allowed her to develop a successful model for inclusive hiring practices supporting emerging talent. During her time leading out of W+K’s flagship office, the agency received top honors, including Cannes Agency of the Year and Ad Age Agency of the Year.
Ranke’s hiring marks a next step for COLLINS in its commitment to cultivating a renowned work environment for leading designers, strategists, writers, and business leaders. She will be vital to expanding COLLINS’ reach internationally and bringing in fresh perspectives. Her way of encouraging and advancing talent is grounded in listening deeply and acting as a mirror to her teams. Ranke explains: “Having ‘people’ as a key part of our leadership means COLLINS is doubling down on supporting its people. As the VP of People, I’ll be responsible for recruiting, team development and resourcing in ways that help evolve COLLINS in our next chapter.”
Co-Founder and Chief Creative Officer Brian Collins adds: “The mission for Lauren is less about recruiting people and more about taking really good care of people. Lauren was an anchor and a pillar of the culture at Wieden+Kennedy. She understands how to talk with creative people. Our mission right now at COLLINS is to house the world’s best people having the best time doing the world’s best work, and Lauren will become the ambassador for that entire company.”
