ARTCENTER COLLEGE OF DESIGN
Zack Gibson is studying at ArtCenter College of Design in pursuit of his BFA in graphic design, specializing in brand identity and packaging. He enjoys creating digital graphics and bringing them to life on screen through motion or physically through packaging and materiality. Inspired by nature and driven by curiosity, Zack is passionate about exploring how design objects are created, often reverse engineering them to develop new skills. His work combines storytelling and problem-solving to create designs that are functional and aesthetically compelling, with interest in the areas of food and beverage, home and lifestyle, and technology. Zack also strives to make choices grounded in sustainability, keeping in mind thoughtful material selection and quality design execution. Zack also finds satisfaction in applying the fundamentals of graphic design to other disciplines of interest, including product, interior, and lighting design. Outside of school, he explores functional design through 3D printing, experimenting with new ways to blend form and function. Zack looks forward to his future career in design.
WHAT MAKES YOU FEEL INSPIRED?
Nature has always been a source of inspiration for me, but even more recently I think trying to cultivate our relationship with nature — or with ourselves since we are a part of nature — is something that I find Inspiring.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?
I would say brand identity is my primary focus, but I enjoy expanding on brand identity with packaging and motion design.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
Storytelling is a larger part of the job than I realized — not just through the design itself but also in how we talk about it to evoke emotion and connection.
