Favorite Logos of the Past Half Century
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| | 1 | CBS William Golden |
| 2 | APPLE Rob Janoff |
| 3 | NIKE Carolyn Davidson |
| 4 | I (Heart) NY Milton Glaser |
| 5 | MOBIL Chermayeff & Geismar |
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| | 6 | AMERICAN AIRLINES Massimo Vignelli |
| 7 | TARGET Inhouse |
| 8 | SHELL Raymond Loewy |
| 9 | UPS Paul Rand |
| 10 | FEDEX Landor Associates |
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| | 11 | WOOLMARK Francesco Seraglio |
| 12 | IBM Paul Rand |
| 13 | PBS Chermayeff & Geismar |
| 14 | BP Landor Associates |
| 15 | THE ROLLING STONES John Pasche |
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| | 16 | WORLD WILDLIFE FUND Sir Peter Scott |
| 17 | KNOLL Massimo Vignelli |
| 18 | MTV COLORFORMS Manhattan Design |
| 19 | INTERNATIONAL PAPER Lester Beall |
| 20 | VICTORIA & ALBERT MUSEUM Alan Fletcher |
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| | 21 | NASA Danne & Blackburn |
| 22 | WESTINGHOUSE Paul Rand |
| 23 | 3M Siegel + Gale |
| 24 | CANADIAN NATIONAL Allan Fleming |
| 25 | CONTAINER CORP. OF AMERICA Ralph Eckerstrom |