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Category: Package Design USA (PDUSA)

LBB Freshens Buitoni Pasta Brand

Package Design USA (PDUSA), Top Stories May 31, 2023May 31, 2023 Ilana Greenberg

Little Big Brands worked with Buitoni, the venerable pasta maker, to reinvigorate the brand with a post-pandemic focus on freshness. The visual identity features custom-shot photography and clear space to display the product.

Turner Duckworth Melts For Reese’s

Package Design USA (PDUSA), Top Stories May 16, 2023May 23, 2023 Ilana Greenberg

Turner Duckworth has refreshed Reese’s ice cream product line with new packaging and branding. While the brand is synonymous with the iconic Peanut Butter Cups, consumers didn’t readily associate the brand with frozen treats.

Noun Ventures Energizes Protein Bars

Package Design USA (PDUSA), Top Stories May 15, 2023May 15, 2023 Ilana Greenberg

Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.

Skittles Follows The Rainbow

Package Design USA (PDUSA), Top Stories May 9, 2023May 9, 2023 Ilana Greenberg

For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.

New CF Napa Website Features Cinematic Videos

Package Design USA (PDUSA) May 3, 2023May 5, 2023 Ilana Greenberg

The CF Napa Brand Design team has launched a complete redesign of its website. New features include simplified navigation optimized for use on mobile devices and a cinematic video home page.

Jim Beam Branding Has Spirit Of Place

Package Design USA (PDUSA), Top Stories May 3, 2023May 4, 2023 Ilana Greenberg

A visual identity and package design by Turner Duckworth, along with advertising by Leo Burnett, give leading bourbon brand Jim Beam a sense of history and place as well as a fresh energy and optimistic positioning.

JDO Rebrands Sunscreen As Skin-Lover

Package Design USA (PDUSA) April 26, 2023May 4, 2023 Ilana Greenberg

JDO takes Hawaiian Tropic beyond the beach with a modern new look that highlights the sunscreen brand’s skin-loving credentials. The identity seeks to shift the venerable product from a carefree beach product to a skin-loving brand.

Equator Expands To Toronto

Package Design USA (PDUSA) April 25, 2023May 2, 2023 Ilana Greenberg

Equator, the global packaging design agency, has bolstered its portfolio with the addition of a new design studio in Toronto. The move highlights the power of packaging in the battle for eyes and minds.

CF Napa Grapples With Zinfandel Rebrand Challenge

Package Design USA (PDUSA) April 18, 2023April 18, 2023 Ilana Greenberg

CF Napa helped Vinoce Vineyards reimagine their single SKU Zinfandel brand ‘The Grappler’ with a nod toward the clients’ love of wrestling. It includes a color cast of masked characters on the labels.

Pepsi Logo Unites Globe and Wordmark

Package Design USA (PDUSA), Top Stories April 1, 2023April 12, 2023 Ilana Greenberg

PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.

McCormick Redesigns Core Red Cap Products

Package Design USA (PDUSA) March 18, 2023March 20, 2023 Ilana Greenberg

For the first time in decades, McCormick launches a new design for its core red cap branded products. Leveraging the redesign to further sustainability, the bottles are made from a 50% post-consumer recycled plastic.

Bulletproof Unleashes Captain Morgan’s Spice

Package Design USA (PDUSA) March 10, 2023March 8, 2023 Ilana Greenberg

Captain Morgan has unveiled a new package design by Bulletproof which begins a global rollout following the launch of the global ‘Spice On’ campaign last summer. Liquid spice is the hero of the new creative.

Häagen-Dazs Honors Female Founder On International Women’s Day

Package Design USA (PDUSA) March 8, 2023March 8, 2023 Ilana Greenberg

Häagen-Dazs Vanilla ice cream has been renamed the ‘Founder’s Favorite’ on International Women’s Day in recognition of founder Rose Mattus’ contributions. The company supports women who ‘Don’t Hold Back’. Creative concept by Forsman & Bodenfors NY.

Chase Design Group (Purposely) Smudges Wine Label

Package Design USA (PDUSA) March 6, 2023March 8, 2023 Ilana Greenberg

Black Chalk has released a new wine with a label showcasing the passion and artistry of the brand. Imagery includes a combination of charcoal markings, black background, and generous use of white space to provide a modern, artistic feel.

Pearlfisher Bakes In Genio Della Pizza’s Attention To Detail

Package Design USA (PDUSA) March 2, 2023March 6, 2023 Ilana Greenberg

Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.

7UP Brand Identity Promises ‘UPliftment’

Package Design USA (PDUSA), Top Stories February 21, 2023March 3, 2023 Ilana Greenberg

7UP® has announced a modern design that adds moments of ‘UPliftment’ and positivity and surprise to the everyday, and that elevates the brand’s international positioning. The identity is by PepsiCo Design and Innovation.

CF Napa Reimagines Lady Liberty

Package Design USA (PDUSA) February 14, 2023February 15, 2023 Ilana Greenberg

CF Napa created the logo and package design for Good Trouble, a new bourbon brand that supports social causes and honors those pursuing positive social change. The logo reimagines Lady Liberty as taming the beast of inequality.

New Burberry Logo Wears Serifs

Package Design USA (PDUSA) February 13, 2023February 13, 2023 Ilana Greenberg

Burberry, the quintessentially fashion British brand, has brought back serifs for its new logo as well as a campaign that features a ‘circa 1901’ Equestrian Knight. The new campaign was photographed by Tyrone Lebon.

Neenah Debuts Customizable Sustainable Mailer

Package Design USA (PDUSA) February 12, 2023February 17, 2023 Ilana Greenberg

Neenah has introduced a customizable rendition of its sustainable NEENAH ENVIRONMENT® Mailer. The new durable, paper-based mailer is intended for non-fragile soft goods, textiles, and apparel.

Mrs&Mr Rebrands Walmart Intimates

Package Design USA (PDUSA), Top Stories February 6, 2023February 8, 2023 Ilana Greenberg

Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.

R/GA Refreshes Dwayne Johnson’s ZOA Energy

Package Design USA (PDUSA) February 4, 2023February 11, 2023 Ilana Greenberg

R/GA helped ZOA expand its mission to the masses, reach new audiences beyond the gym, and develop new equity and emotion for the brand.

Mermaid Stands Strong In Chicken of the Sea Rebrand

Package Design USA (PDUSA) February 4, 2023February 4, 2023 Ilana Greenberg

Chicken of the Sea is splashing into the new year with a modern look, including a fresh update for the iconic mermaid. Little Big Brands developed the first complete rebrand in more than 20 years.

Michael Duffy: The Next Evolution In Intelligent Packfronts and Design

Blog, Package Design USA (PDUSA) January 31, 2023February 4, 2023 Ilana Greenberg

The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.

Pizza (Box) With A Point

Package Design USA (PDUSA) January 23, 2023January 23, 2023 Ilana Greenberg

Baldwin&, a Raleigh NC-based agency, worked with Ponysaurus Brewing on the launch of their new pizza brand. Unique package design shares 360 points of view to underscore how well-rounded the pizza is.

Knockout Honors Basquiat For Bombay Sapphire

Package Design USA (PDUSA) January 19, 2023January 19, 2023 Ilana Greenberg

Bombay Sapphire and the Basquiat Estate have joined forces in the creation of a Special Edition bottle that pays tribute to cultural icon and artist Jean-Michel Basquiat.

Happy Dirt Brand Makes ‘Organic’ Approachable

Package Design USA (PDUSA) January 12, 2023January 19, 2023 Ilana Greenberg

The Republik created an identity system for an organic wholesale producer that would not only stand out, but also make the idea of organic more approachable by turning nature’s own heroes into messengers.

Commanding Presence For Veterans Cut Bourbon

Package Design USA (PDUSA) November 22, 2022November 22, 2022 Ilana Greenberg

Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.

CF Napa Celebrates 50 Years Of Clos Du Val

Package Design USA (PDUSA) November 17, 2022November 17, 2022 Ilana Greenberg

Clos du Val engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The label design sets the brand name in a sans serif font, boldly front and center, to present a contemporary, fashion-forward feel.

Nature Is Muse For Aveda

Package Design USA (PDUSA) November 4, 2022November 17, 2022 Ilana Greenberg

The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.

Bluebird Giftbox Is Welcoming and Stylish

Package Design USA (PDUSA) November 3, 2022November 17, 2022 Ilana Greenberg

Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.

Voice of Maasai Album: Circular And Colorful

Package Design USA (PDUSA) November 1, 2022November 17, 2022 Ilana Greenberg

Circular elements and bright, powerful colors weave their way into Jessy Jansen’s album design for Voice of Maasai, an East African music collective, as they are central to Maasai culture.

Sunset Farms Labels: Prestigious Look and Feel

Package Design USA (PDUSA) November 1, 2022November 17, 2022 Ilana Greenberg

Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.

A ‘Joint’ Venture: Why CBD-Infused Products Need A Packaging Treatment

Package Design USA (PDUSA) October 15, 2022October 15, 2022 Ilana Greenberg

Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.

Cleopatra’s Skincare Branding: Fluid and Elegant

Package Design USA (PDUSA) October 1, 2022October 22, 2022 Ilana Greenberg

En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.

Pearlfisher Sweetens Confectioner’s Logo

Package Design USA (PDUSA) September 30, 2022September 29, 2022 Ilana Greenberg

Pearlfisher’s evolution of the master brand, including a range of design assets for all touchpoints, is framing a new future for Middle Eastern food processing company and confectionary icon Gandour.

CBX Captures Bubble Tea Experience

Package Design USA (PDUSA) September 27, 2022September 29, 2022 Ilana Greenberg

Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.

Wine Label Collages Say Welcome

Package Design USA (PDUSA), Top Stories September 26, 2022October 4, 2022 Ilana Greenberg

Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.

CF Napa Reimagines Schug Crest

Package Design USA (PDUSA) September 15, 2022September 15, 2022 Ilana Greenberg

Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.

Meet The Neenah Environment® Mailer

Package Design USA (PDUSA) September 15, 2022September 15, 2022 Ilana Greenberg

Neenah introduces their Environment Mailer, a premium unboxing experience for non-fragile soft goods and garments. It is described as “sustainable yet durable” compared to traditional mailers.

Ricola Brands As Nature-Loving

Package Design USA (PDUSA) September 12, 2022September 10, 2022 Ilana Greenberg

Brand design agency Lewis Moberly reveals a fresh redesign for iconic Swiss brand Ricola as it appeals to its global market. The new positioning builds on Ricola’s roots, expressing the brand as nature loving and down to earth.

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