Señor Sangria came to CF Napa to create the design for a new Apple Raspberry Spiked Sangria with an increased alcohol content and a higher price point. The design connects to the core line and has a festive feel while also reflecting the premium positioning.
ZenToes’ rebrand is designed to bring vibrant and playful fun to foot care with new packaging and product innovations rolling out across retailers including Target and Walmart.
Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
CBX rebrands a plant-based protein bar challenger brand as it moves from beyond the natural foods channel into the major retailers.
Little has created a fully redesigned packaging portfolio and a campaign that builds more awareness and emotional resonance for the Lagunitas brand and flagship IPA product.
Vigor’s work includes brand identity, packaging, signage, menu, merch and more for launch of first Bad Chicken standalone location. Design includes a playful but maverick-y brand mascot.
The McFlurry is getting a makeover, with a new size and updated packaging that eschews the plastic cup lid. Starting in early September, McDonald’s is rolling out the Mini McFlurry to participating restaurants across the U.S.
Absolut has launched a limited-edition bottle inspired by rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle comes almost 40 years after first Abolut-Warhol collaboration.
Elmwood London partnered with pharmaceutical company Perrigo to develop the visual identity for Opill, the first daily over the counter oral contraceptive. The medication is being rolled out in US pharmacies.
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends… can you transcend.”
Digital payment services provider dtcpay partners with package design agency Burgopak to create packaging for its new global payment card. The card is housed in Burgopak’s sliding system.
At 15, a simple trip to Mexico changed Max. Now he’s spreading spice with Max’s Hot Sauce and packaging featuring his name and face.
Brooklyn Brewery’s new unified global masterbrand identity was created by Thirst. The global beverage branding agency was briefed to unify the many existing assets and uplevel the visual brand identity while staying true to the Brooklyn personality.
Our 61st anniversary package design showcase celebrates those select creative and marketing professionals who have successfully harnessed the power of effective and strategic design to forge a connection at the moment of truth.
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Combining behavioral theory with a traditional medicine delivery system, Speakeasy Knowledge Brokers has developed a simple yet striking way to help kiwi marketer Zespri increase consumption.
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the opportunities it presents. Mohawk is exclusive sponsor.
In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand.
Registration for SuperCorrExpo 2024 is now open. The largest event for the corrugated packaging industry will take place September 8-12 at the Orange County Convention Center in Orlando FL.
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative.
Vault49’s London studio has created a brand world and package designs for a new range of RTD cocktails from Ricardo Rum. The Bahamas inspired the palette and graphic elements.
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Milky and Burgopak have teamed to develop ultra-slim packaging for a supplement that lactose-intolerant people will feel comfortable using in public. The tablets are in a blister pack and a wallet-friendly sleeve.
Equator, a global packaging design company, will integrate two offices previously under the charge of parent company SGK, expanding its in-house capacities and doubling its US presence.
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
For entrepreneur Marc Lore’s food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.
World’s Best Cat Litter rebrands and launches Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter. Little Big Brands refreshed the brand and reorganized the packaging for a quick read.
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Kick has helped transition client Next Level Pet Food from a promising idea to a contender in the national pet food market. Included are branding, packaging, ecommerce, ads and retail support.
A brand refresh for Baci, Nestlé’s heritage chocolate brand, helps reignite its status as an Italian icon, restore its authenticity and visual confidence, and declutter generic elements.
Pantone’s 25th anniversary Color of the Year is Peach Fuzz. Nestled between pink and orange, the color experts say the hue brings belonging, inspires recalibration, and an opportunity for enriching mind, body and soul.
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Applied Design has created a new line for Mockly’s non-alcoholic cocktails. ‘Second Line’ branding and packaging seeks to encapsulate the vibrant spirit, culture and essence of New Orleans.
As the legal cannabis market expands, brand, package and retail design have a vital role to play in differentiating products and services, educating consumers, and elevating the industry.
PepsiCo’s Rockstar Energy Drinks has launched a new campaign, including a collection of limited edition cans by artist Joaquin Nava, that celebrates Dia de la Muertos and, more broadly, honors Mexican heritage and culture.
Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio of premium natural meats. The work leaned into the brand’s family farming history and DNA.
