Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Category: Package Design USA (PDUSA)
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Unimac’s Champagne Package Shines With Positivity
After a year of pandemic unknowns and hardships, Bonavita Design developed the concept and design for a custom holiday champagne package titled “Rising Up, Lifting Spirits” that helped Unimac greet the new year with positivity.
August Forest: Simple Yet Elegant
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
Clarkmcdowall: Design Is A Driver Of Transformation
Everything we do and engage with is changing at a rapid pace, and legacy brands are falling by the wayside and losing relevance. Smart brands take their values and do something meaningful for their consumers’ lives.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Shear: A New Way To Evaluate Branding and Package Design (Part 4)
The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Chase Design Group Shakes Up Salad Mix
Green Fork, a new salad brand from Boskovich Farms seeks to shake up the packaged salad category. When Boskovich decided to create a new line of salad blends, salad kits, and packaged vegetables, they turned to Chase Design Group .
Rook/NYC Turns To Intense Matte Black Can For Shrubbly
Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
Packaging Good Clean Fun
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
Not Another Seltzer Can
“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.
CF Napa Adds Pop To First Boba Alcoholic Beverage
Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.
‘Inauthentico’ Beer Rejects Mexican Origin Story
Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.
LBB Helps Halo Lead The Pack
Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Seventh Generation’s Overlapping Leaves
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Tweaking A Milton Glaser Logo
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Dirt Matters To Affinity Creative Group
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
Baskin-Robbins Says ‘Seize The Yay’
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
Jones Soda Adds AR Labels
Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.
HeyLet’sGo! P-O-P Follows A Pattern
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
CONTINO Refreshes Modern Americana
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Affinity Creative Group Unleashes Sweet Design
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Pearlfisher Packaging Breaks Barriers
Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.
Branding Seeks To Make Periods Better
Halia sells plastic-and toxin-free period pads made from organic bamboo and corn fibers. Designer Katrina Romulo helps the brand eliminate any stigma around menstruation.
Rockstar Unplugged Features Groove Shape
PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.
PepsiCo Designers Energize Starbucks Entry
PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
Valentino Fashions Sustainable Packaging
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Little Spoon Baby Food Gets Grown-Up Makeover
Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.
Packaging: The Most Common Colors That Sell Food & Drink
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.