Michele Pistone, marketing manager at Neenah, discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge and decisions.
Nirvana Water Sciences has undergone a rebranding and package redesign to stand out in the functional water market. The brand, which emphasizes an ingredient that amplifies muscle growth, enlisted SCS to create a new identity and packaging.
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
Rapper Berner’s rolling paper brand, VIBES, teams with the Last Prisoner Project – and with creative agency Mother – to launch RELEASE PAPERS. The campaign supports individuals imprisoned for marijuana-related convictions.
Can-Tini approached Saint Urbain with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. The feel, built around the custom script logo is retro, bold, and stylish.
Gordon Kaye interviews Ben Levitz of Studio on Fire, which specializes in premium consumer packaging through impression-based specialty printing, custom design and dieline creation. Neenah is sponsor.
Turner Duckworth has refreshed Reese’s ice cream product line with new packaging and branding. While the brand is synonymous with the iconic Peanut Butter Cups, consumers didn’t readily associate the brand with frozen treats.
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
The CF Napa Brand Design team has launched a complete redesign of its website. New features include simplified navigation optimized for use on mobile devices and a cinematic video home page.
A visual identity and package design by Turner Duckworth, along with advertising by Leo Burnett, give leading bourbon brand Jim Beam a sense of history and place as well as a fresh energy and optimistic positioning.
Equator, the global packaging design agency, has bolstered its portfolio with the addition of a new design studio in Toronto. The move highlights the power of packaging in the battle for eyes and minds.
CF Napa helped Vinoce Vineyards reimagine their single SKU Zinfandel brand ‘The Grappler’ with a nod toward the clients’ love of wrestling. It includes a color cast of masked characters on the labels.
For the first time in decades, McCormick launches a new design for its core red cap branded products. Leveraging the redesign to further sustainability, the bottles are made from a 50% post-consumer recycled plastic.
Captain Morgan has unveiled a new package design by Bulletproof which begins a global rollout following the launch of the global ‘Spice On’ campaign last summer. Liquid spice is the hero of the new creative.
Black Chalk has released a new wine with a label showcasing the passion and artistry of the brand. Imagery includes a combination of charcoal markings, black background, and generous use of white space to provide a modern, artistic feel.
Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.
CF Napa created the logo and package design for Good Trouble, a new bourbon brand that supports social causes and honors those pursuing positive social change. The logo reimagines Lady Liberty as taming the beast of inequality.
Burberry, the quintessentially fashion British brand, has brought back serifs for its new logo as well as a campaign that features a ‘circa 1901’ Equestrian Knight. The new campaign was photographed by Tyrone Lebon.
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.
R/GA helped ZOA expand its mission to the masses, reach new audiences beyond the gym, and develop new equity and emotion for the brand.
The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Baldwin&, a Raleigh NC-based agency, worked with Ponysaurus Brewing on the launch of their new pizza brand. Unique package design shares 360 points of view to underscore how well-rounded the pizza is.
The Republik created an identity system for an organic wholesale producer that would not only stand out, but also make the idea of organic more approachable by turning nature’s own heroes into messengers.
Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.
The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.
Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.