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Category: Package Design USA (PDUSA)

Pizza (Box) With A Point

Package Design USA (PDUSA) January 23, 2023January 23, 2023 Ilana Greenberg

Baldwin&, a Raleigh NC-based agency, worked with Ponysaurus Brewing on the launch of their new pizza brand. Unique package design shares 360 points of view to underscore how well-rounded the pizza is.

Knockout Honors Basquiat For Bombay Sapphire

Package Design USA (PDUSA) January 19, 2023January 19, 2023 Ilana Greenberg

Bombay Sapphire and the Basquiat Estate have joined forces in the creation of a Special Edition bottle that pays tribute to cultural icon and artist Jean-Michel Basquiat.

Happy Dirt Brand Makes ‘Organic’ Approachable

Package Design USA (PDUSA) January 12, 2023January 19, 2023 Ilana Greenberg

The Republik created an identity system for an organic wholesale producer that would not only stand out, but also make the idea of organic more approachable by turning nature’s own heroes into messengers.

Commanding Presence For Veterans Cut Bourbon

Package Design USA (PDUSA) November 22, 2022November 22, 2022 Ilana Greenberg

Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.

CF Napa Celebrates 50 Years Of Clos Du Val

Package Design USA (PDUSA) November 17, 2022November 17, 2022 Ilana Greenberg

Clos du Val engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The label design sets the brand name in a sans serif font, boldly front and center, to present a contemporary, fashion-forward feel.

Nature Is Muse For Aveda

Package Design USA (PDUSA) November 4, 2022November 17, 2022 Ilana Greenberg

The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.

Bluebird Giftbox Is Welcoming and Stylish

Package Design USA (PDUSA) November 3, 2022November 17, 2022 Ilana Greenberg

Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.

Voice of Maasai Album: Circular And Colorful

Package Design USA (PDUSA) November 1, 2022November 17, 2022 Ilana Greenberg

Circular elements and bright, powerful colors weave their way into Jessy Jansen’s album design for Voice of Maasai, an East African music collective, as they are central to Maasai culture.

Sunset Farms Labels: Prestigious Look and Feel

Package Design USA (PDUSA) November 1, 2022November 17, 2022 Ilana Greenberg

Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.

A ‘Joint’ Venture: Why CBD-Infused Products Need A Packaging Treatment

Package Design USA (PDUSA) October 15, 2022October 15, 2022 Ilana Greenberg

Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.

Cleopatra’s Skincare Branding: Fluid and Elegant

Package Design USA (PDUSA) October 1, 2022October 22, 2022 Ilana Greenberg

En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.

Pearlfisher Sweetens Confectioner’s Logo

Package Design USA (PDUSA) September 30, 2022September 29, 2022 Ilana Greenberg

Pearlfisher’s evolution of the master brand, including a range of design assets for all touchpoints, is framing a new future for Middle Eastern food processing company and confectionary icon Gandour.

CBX Captures Bubble Tea Experience

Package Design USA (PDUSA) September 27, 2022September 29, 2022 Ilana Greenberg

Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.

Wine Label Collages Say Welcome

Package Design USA (PDUSA), Top Stories September 26, 2022October 4, 2022 Ilana Greenberg

Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.

CF Napa Reimagines Schug Crest

Package Design USA (PDUSA) September 15, 2022September 15, 2022 Ilana Greenberg

Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.

Meet The Neenah Environment® Mailer

Package Design USA (PDUSA) September 15, 2022September 15, 2022 Ilana Greenberg

Neenah introduces their Environment Mailer, a premium unboxing experience for non-fragile soft goods and garments. It is described as “sustainable yet durable” compared to traditional mailers.

Ricola Brands As Nature-Loving

Package Design USA (PDUSA) September 12, 2022September 10, 2022 Ilana Greenberg

Brand design agency Lewis Moberly reveals a fresh redesign for iconic Swiss brand Ricola as it appeals to its global market. The new positioning builds on Ricola’s roots, expressing the brand as nature loving and down to earth.

Tabasco Identity Brings The Spice

Package Design USA (PDUSA), Top Stories August 10, 2022August 11, 2022 Ilana Greenberg

Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.

Demystifying Traditional Chinese Medicine

Package Design USA (PDUSA), Top Stories August 4, 2022August 5, 2022 Ilana Greenberg

Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.

Unimac’s Champagne Package Shines With Positivity

Package Design USA (PDUSA) July 28, 2022July 29, 2022 Ilana Greenberg

After a year of pandemic unknowns and hardships, Bonavita Design developed the concept and design for a custom holiday champagne package titled “Rising Up, Lifting Spirits” that helped Unimac greet the new year with positivity.

August Forest: Simple Yet Elegant

Fresh, Package Design USA (PDUSA) July 27, 2022July 27, 2022 Ilana Greenberg

GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.

Clarkmcdowall: Design Is A Driver Of Transformation

Package Design USA (PDUSA) June 29, 2022July 7, 2022 Ilana Greenberg

Everything we do and engage with is changing at a rapid pace, and legacy brands are falling by the wayside and losing relevance. Smart brands take their values and do something meaningful for their consumers’ lives.

Kraft Mac & Cheese Gets Comfortable

Package Design USA (PDUSA), Top Stories June 27, 2022June 27, 2022 Ilana Greenberg

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

Shear: A New Way To Evaluate Branding and Package Design (Part 4)

Package Design USA (PDUSA) June 14, 2022 Ilana Greenberg

The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.

Chase Design Group Shakes Up Salad Mix

Package Design USA (PDUSA) June 6, 2022June 13, 2022 Ilana Greenberg

Green Fork, a new salad brand from Boskovich Farms seeks to shake up the packaged salad category. When Boskovich decided to create a new line of salad blends, salad kits, and packaged vegetables, they turned to Chase Design Group .

Rook/NYC Turns To Intense Matte Black Can For Shrubbly

Package Design USA (PDUSA) May 25, 2022May 26, 2022 Ilana Greenberg

Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.

Heinz Explores Ketchup Bottle Of Tomorrow

Package Design USA (PDUSA) May 23, 2022May 24, 2022 Ilana Greenberg

Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.

Packaging Good Clean Fun

Package Design USA (PDUSA), Top Stories May 16, 2022May 18, 2022 Ilana Greenberg

BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.

Not Another Seltzer Can

Package Design USA (PDUSA) May 16, 2022May 10, 2022 Ilana Greenberg

“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.

CF Napa Adds Pop To First Boba Alcoholic Beverage

Package Design USA (PDUSA) May 11, 2022May 11, 2022 Ilana Greenberg

Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.

‘Inauthentico’ Beer Rejects Mexican Origin Story

News, Package Design USA (PDUSA) May 11, 2022May 11, 2022 Ilana Greenberg

Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.

LBB Helps Halo Lead The Pack

Package Design USA (PDUSA), Top Stories May 10, 2022May 18, 2022 Ilana Greenberg

Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.

Seventh Generation’s Overlapping Leaves

Package Design USA (PDUSA), Top Stories May 2, 2022May 7, 2022 Ilana Greenberg

Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.

Tweaking A Milton Glaser Logo

Package Design USA (PDUSA), Top Stories April 19, 2022April 19, 2022 Ilana Greenberg

Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”

Dirt Matters To Affinity Creative Group

Package Design USA (PDUSA) April 18, 2022April 18, 2022 Ilana Greenberg

Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

Orgain HydroBoost Separates From Pack

Package Design USA (PDUSA) April 14, 2022April 18, 2022 Ilana Greenberg

Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.

Baskin-Robbins Says ‘Seize The Yay’

Package Design USA (PDUSA), Top Stories April 11, 2022April 11, 2022 Ilana Greenberg

Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

&Walsh Crafts Bombay 99 Identity

Package Design USA (PDUSA) April 1, 2022April 1, 2022 Ilana Greenberg

&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.

Jones Soda Adds AR Labels

Package Design USA (PDUSA) March 31, 2022April 11, 2022 Ilana Greenberg

Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.

HeyLet’sGo! P-O-P Follows A Pattern

Package Design USA (PDUSA) March 30, 2022March 30, 2022 Ilana Greenberg

Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.

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