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Category: Package Design USA (PDUSA)

Fortnight Collective Captures Kombucha’s Uplift

Package Design USA (PDUSA) April 13, 2021April 13, 2021 Ilana Greenberg

Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.

CBD Oral Strip Delivery Is Relatable As Pack Of Gum

Package Design USA (PDUSA) April 5, 2021April 10, 2021 Ilana Greenberg

Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.

Chase Draws Inspiration From Origin Story

Package Design USA (PDUSA), Top Stories April 1, 2021April 14, 2021 Ilana Greenberg

Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.

Lea Carey Illustrates Zaddy’s Cans

Package Design USA (PDUSA) March 31, 2021April 7, 2021 Ilana Greenberg

Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.

PepsiCo Designers Rise To Occasion

Package Design USA (PDUSA), Top Stories March 25, 2021April 7, 2021 Ilana Greenberg

New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.

TGG Balances Compliance With Beauty In Rx-to-OTC Switch

Package Design USA (PDUSA) March 25, 2021April 7, 2021 Ilana Greenberg

The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.

Williams Chechet Brings Afro Pop to Bature Brewery

Package Design USA (PDUSA) March 21, 2021April 7, 2021 Ilana Greenberg

The first craft brewery in Nigeria has released new can designs by Afro pop artist Williams Chetchet to coincide with the opening of a new brewery in Lagos.

Hemp Beverage Keeps On Truckin’

Package Design USA (PDUSA) March 13, 2021April 7, 2021 Ilana Greenberg

MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.

Hilo Life Declares ‘No More Snackrifice’

Package Design USA (PDUSA) March 6, 2021April 7, 2021 Gordon Kaye

PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

LIFEWTR Features Black Art Rising

Package Design USA (PDUSA) February 22, 2021February 23, 2021 Ilana Greenberg

In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.

New MGD Identity Has Nothing To Hide

Package Design USA (PDUSA), Top Stories February 22, 2021February 24, 2021 Ilana Greenberg

A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.

St. John Helps Wonderbird Take Flight

Package Design USA (PDUSA), Top Stories February 22, 2021March 3, 2021 Ilana Greenberg

Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.

Affinity Creative’s Sweet Wine Labels

Package Design USA (PDUSA) February 17, 2021 Ilana Greenberg

Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.

Dove Creates Refillable Deodorant Package

Package Design USA (PDUSA) February 12, 2021February 10, 2021 Ilana Greenberg

Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.

Bourbon Legend Distilled Into Soda Brand

Package Design USA (PDUSA) February 7, 2021February 7, 2021 Ilana Greenberg

Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.

Package Design Webinar This Week

Package Design USA (PDUSA) February 1, 2021February 2, 2021 Ilana Greenberg

Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.

R/GA Repositions Anchor

Package Design USA (PDUSA) February 1, 2021February 9, 2021 Ilana Greenberg

R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.

Coca-Cola With Coffee Pioneers New Category

Package Design USA (PDUSA) January 30, 2021 Ilana Greenberg

Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

Denomination Rebrand Signals Sweet Success

Package Design USA (PDUSA) January 10, 2021January 19, 2021 Ilana Greenberg

In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

JAM Cleans Up Ajax Portfolio

Package Design USA (PDUSA) December 18, 2020December 31, 2020 Ilana Greenberg

AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.

Humble Flower, Next Level Cannabis-Infused Skincare

Package Design USA (PDUSA) December 7, 2020December 7, 2020 Ilana Greenberg

Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.

Bringing Nobility To Wine Labels

Package Design USA (PDUSA), Top Stories November 30, 2020December 7, 2020 Ilana Greenberg

The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

TGG Restage Loves The Dove

Package Design USA (PDUSA) November 1, 2020November 21, 2020 Ilana Greenberg

TGG’s brand restage for Friendship Dairies encompasses the entire franchise and focuses on the connection to family dairy farms and its ethos of love and friendship.

Kulia Strives To Disrupt The Clean Beauty Market

Package Design USA (PDUSA) October 14, 2020October 16, 2020 Ilana Greenberg

Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

Cornett Keeps Keeneland Tradition On Track

Package Design USA (PDUSA) October 12, 2020October 12, 2020 Ilana Greenberg

Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.

Introducing Coke’s Paper Bottle Prototype

Package Design USA (PDUSA) October 11, 2020November 11, 2020 Ilana Greenberg

Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

Tecate Becomes More Cosmopolitan

Package Design USA (PDUSA), Top Stories September 23, 2020September 23, 2020 Ilana Greenberg

Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.

Color Is Key To WD-40 Differentiation

Package Design USA (PDUSA) September 21, 2020September 21, 2020 Ilana Greenberg

New branding and packaging for the iconic product that helped send rockets into space by New-York based branding agency JAM.

Carmex Outshines On The Shelf

Package Design USA (PDUSA) September 8, 2020September 18, 2020 Ilana Greenberg

Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.

Cow Icon Has The Last Laugh

Package Design USA (PDUSA), Top Stories September 1, 2020September 13, 2020 Ilana Greenberg

Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.

BrandOpus Plants Story For Vyne

Package Design USA (PDUSA), Top Stories August 28, 2020September 18, 2020 Ilana Greenberg

Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.

Ethical Herbal Teas Illustrated

Package Design USA (PDUSA) August 28, 2020September 13, 2020 Ilana Greenberg

London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.

Grady Britton Breaks Produce Packaging Rules

Package Design USA (PDUSA) August 14, 2020August 14, 2020 Ilana Greenberg

Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.

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