Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Category: Package Design USA (PDUSA)
Denomination Rebrand Signals Sweet Success
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Design Packaging With A Sustainable End In Mind
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
Bringing Nobility To Wine Labels
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
TGG Restage Loves The Dove
TGG’s brand restage for Friendship Dairies encompasses the entire franchise and focuses on the connection to family dairy farms and its ethos of love and friendship.
Kulia Strives To Disrupt The Clean Beauty Market
Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.
Chase Adds Modern Flavor To Morton Salt
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Cornett Keeps Keeneland Tradition On Track
Cornett has created the can design for Keeneland Fall Ale; with COVID-19 restricting fan access to Lexington KY’s Keeneland Race Course’s 2020 Fall Meet, the treat is helping fans keep their race day traditions.
Introducing Coke’s Paper Bottle Prototype
Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Color Is Key To WD-40 Differentiation
New branding and packaging for the iconic product that helped send rockets into space by New-York based branding agency JAM.
Carmex Outshines On The Shelf
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Cow Icon Has The Last Laugh
Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.
BrandOpus Plants Story For Vyne
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
Ethical Herbal Teas Illustrated
London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.
Grady Britton Breaks Produce Packaging Rules
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Sustainable Branding Influences Consumer Behavior
Ellie McKenzie of Farmhouse Design and Scott Gasch of Fey Printing bring to life the power of sustainable branding and digital printing in Neenah’s newest promotion, Explore 7: Sustainable Retail.
Johnnie Walker Promises Paper-Based Bottles
Johnnie Walker is set to package their whiskey in environmentally-friendly paper bottles starting in 2021 and they hope to set an example for others.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Wine That Matters, For Every Occasion
To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.
Noise 13 Redesigns Sacred Symbol
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
Radiant Redesign For Sun-Maid
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
Packaging Worth Coveting
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Brands Should Prepare For Economic Recovery Now
Michael Duffy of Equator Design on how brands can best bounce back from the Covid-19 crisis.
Life After Pandemic Pantries
Matt Caldwell of Equator Design on how the Covid-19 crisis is affecting CPG brands, supermarket shelves, global supply chains, and more.
Pearlfisher & ShopRite Develop Brand
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Out-Of-The-Box Thinking
Kristen Duncan, Sustainability Manager at Neenah, speaks candidly about a wide variety of environmental topics on the eve of Earth Day 2020.
Naturally, Responsible Signage Makes an Impact
New from Neenah: an environmental wide format alternative to styrene, which also meets the standards of durability and designer quality.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
Die-Cut Teardrop Strengthens Label System
O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.
The Creative Pack Gives Ferrante A Vintage Look
Ferrante Wine partners with The Creative Pack to design a new look for two premium wine varietals, inspired by their Italian heritage.
Sweet Spot For Skittles Sub Brand
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.
FutureBrand Comes Clean For Cookie Dough Line
FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.