Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
Circular elements and bright, powerful colors weave their way into Jessey Jansen’s album design for Voice of Maasai, an East African music collective, as they are central to Maasai culture.
Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.
Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.
En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.
Pearlfisher’s evolution of the master brand, including a range of design assets for all touchpoints, is framing a new future for Middle Eastern food processing company and confectionary icon Gandour.
Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.
Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.
Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.
Neenah introduces their Environment Mailer, a premium unboxing experience for non-fragile soft goods and garments. It is described as “sustainable yet durable” compared to traditional mailers.
Brand design agency Lewis Moberly reveals a fresh redesign for iconic Swiss brand Ricola as it appeals to its global market. The new positioning builds on Ricola’s roots, expressing the brand as nature loving and down to earth.
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
After a year of pandemic unknowns and hardships, Bonavita Design developed the concept and design for a custom holiday champagne package titled “Rising Up, Lifting Spirits” that helped Unimac greet the new year with positivity.
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
Everything we do and engage with is changing at a rapid pace, and legacy brands are falling by the wayside and losing relevance. Smart brands take their values and do something meaningful for their consumers’ lives.
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Green Fork, a new salad brand from Boskovich Farms seeks to shake up the packaged salad category. When Boskovich decided to create a new line of salad blends, salad kits, and packaged vegetables, they turned to Chase Design Group .
Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.
Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.
Indie shop Baldwin& and Ponysaurus Brewing created a new beer – Inauthentico – made the traditional Mexican way but which embraces that it is made in North Carolina.
Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Seventh Generation has unveiled the biggest brand evolution in its 30+ year history including a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity.
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.
Halia sells plastic-and toxin-free period pads made from organic bamboo and corn fibers. Designer Katrina Romulo helps the brand eliminate any stigma around menstruation.
PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.
