Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
Category: Package Design USA (PDUSA)
Ethical Herbal Teas Illustrated
London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.
Grady Britton Breaks Produce Packaging Rules
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Sustainable Branding Influences Consumer Behavior
Ellie McKenzie of Farmhouse Design and Scott Gasch of Fey Printing bring to life the power of sustainable branding and digital printing in Neenah’s newest promotion, Explore 7: Sustainable Retail.
Johnnie Walker Promises Paper-Based Bottles
Johnnie Walker is set to package their whiskey in environmentally-friendly paper bottles starting in 2021 and they hope to set an example for others.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Wine That Matters, For Every Occasion
To relaunch and rebrand iconic GatoNegro wine, the company needed a strong and sustainable label design. The inhouse design team provided the solution and Neenah Estate Label provided the substrate.
Noise 13 Redesigns Sacred Symbol
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
Radiant Redesign For Sun-Maid
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
Packaging Worth Coveting
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Brands Should Prepare For Economic Recovery Now
Michael Duffy of Equator Design on how brands can best bounce back from the Covid-19 crisis.
Life After Pandemic Pantries
Matt Caldwell of Equator Design on how the Covid-19 crisis is affecting CPG brands, supermarket shelves, global supply chains, and more.
Pearlfisher & ShopRite Develop Brand
Pearlfisher has created and developed the brand for Bowl & Basket, an ambitious new private label from ShopRite.
Out-Of-The-Box Thinking
Kristen Duncan, Sustainability Manager at Neenah, speaks candidly about a wide variety of environmental topics on the eve of Earth Day 2020.
Naturally, Responsible Signage Makes an Impact
New from Neenah: an environmental wide format alternative to styrene, which also meets the standards of durability and designer quality.
Chen Resurrects Soul Of Natural Beauty Brand
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.
Die-Cut Teardrop Strengthens Label System
O Street helps Denver Distillery reflect the value of handcrafting in their brand with a new logo, typeface, illustrations and a teardrop logo.
The Creative Pack Gives Ferrante A Vintage Look
Ferrante Wine partners with The Creative Pack to design a new look for two premium wine varietals, inspired by their Italian heritage.
Sweet Spot For Skittles Sub Brand
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Biondo Unifies and Simplifies For Back To Nature
B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.
FutureBrand Comes Clean For Cookie Dough Line
FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.
Cannabeauty: It’s Not A Trend, It’s A Movement
The CBD skincare market is at its infancy, but the growth potential for brands is undeniable. As an established partner in the packaging market, Neenah can help create solutions.
Botanicals Featured in PROCure Packaging
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Sub-Brand Hustles Way To Top
Jones Knowles Ritchie has designed the identity and packaging for Hustle, a new energy drink approved by the likes of Drake and Billie Eilish.
Left Handed Compliment For Craft Brewer
Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.
Better With Less Finalists Announced
The 10 finalists for the international packaging design competition Better with Less – Design Challenge, have been selected.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
COLLINS Helps Target Reach Tweens
COLLINS developed imaginative cross-category branding and colorful package design for Target that appeals to tween girls under the More Than Magic umbrella.
Elmwood Brands Unisex Razor
BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.
McDonald’s With A Side of Luxury
McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.
Getting Blunt About Cannabis and Skincare
The main focus of Blunt skincare’s cannabis face oil collection is to give people clear, smooth, and radiant skin. Packaging uses NEENAH® Folding Board 100% PC White for its thickness and its bright white shade.
BSSP Floats New Cannabis Products
Parallel has launched two cannabis products, for humans and pets, respectively, with creative and package design by Sausalito-based agency BSSP.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Diwali Traditions Inspire Butterfly Cannon
Butterfly Cannon has designed a culturally relevant Diwali Festival gift package for Johnnie Walker Gold Label Reserve.
Neenah Packaging Adds Hemp Fiber Papers
Neenah Packaging has introduced new hemp fiber papers, a new color, and new finishes into its recently expanded line of Neenah Folding Board papers.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Chase Design Illustrates Marie’s Gourmet Sub-Brand
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.
GEN!US Graphics Link Cannabis To Creativity
Linking cannabis to creativity, GEN!US has launched in California with package design and supporting visual imagery that seeks to move beyond the stoner stigma.