Skittles Follows The Rainbow

LGBTQ+ Pride Packs

For the second year running, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the queer community, while each pack conveys a unique visual experience.

This year’s artists include Chinese-born artist Zipeng Zhu (he/him), Symone Salib (she/her), and a first generation Cuban/Egyptian street artist, Mady G (he/they). Joining them are Bianca Xunise (they/them), the first nationally syndicated non-binary cartoonist, and Shanée Benjamin (she/her), art director and illustrator. On every Pride pack, customers can scan a QR code that will take them to a website where they can learn more about the artists’ LGBTQ+ stories.


“As part of Mars Wrigley‘s commitment to inspire moments of everyday happiness, Skittles is honored to once again celebrate, uplift, and provide visibility to the LGBTQ+ community,” said Gabrielle Wesley, Chief Marketing Officer. ‘This year, our artist partners are using their package designs to tell stories of LGBT+ experiences – stories that have the power to create community, reveal identity, and generate empathy.”