Organized by The One Club, the inaugural Freelancer Connect conference will provide practical business advice and a networking opportunity to a wide range of solo practitioners. Confirmed speakers include ad and design leaders, successful freelancers, and tax and accounting specialists.
Category: Fresh
Five Tips For Successful Package Design | With Full Sail University
Package design is where creativity meets problem-solving. Graphic Design students at Full Sail University take a Packaging & Prototypes course that covers the basics, plus creative strategies and technical skills. The institution is a leader in Graphic Design, Media Design, and Digital Arts & Design.
‘The Book Of Those Words’ Embraces The Cringe
In ‘The Book of Those Words’ branding expert Russ Napolitano delves into the humor and awkwardness behind ‘cringeworthy’ words. This unfiltered collection showcases a unique assortment of words that elicit strong reactions, accompanied by AI-generated artwork.
Lippincott: Carbon Removal For Good
Lippincott has partnered with Drax, a leading UK renewable energy company, to name and launch Elimini. The goal of Lippincott’s branding and design effort is to create a transformational market-maker, not just a market-leader, in carbon removal technology.
Sibling Rivalry Illustrates A Better Way To TV
Leaning into a streamlined brand identity and customer-obsessed ethos, Sibling Rivalry positions Philo as an antidote to the complexity of a tumultuous market. The rebrand emphasizes Philo’s voice with an attitude that’s confident, sophisticated and witty.
Odgis + Company Design Contributes To Graduate Program’s Mission
Odgis + Co has designed the 2024 Rockefeller University Graduate Program in Bioscience Book for the second year. The design highlights the beauty and convenience of the campus, and underscores that Rockefeller attracts leading graduate students who help keep it a premier research institution.
People People Cooks Up Kamala’s Recipes
A new website and Instagram by People People just launched featuring recipes from and inspired by Democratic presidential candidate Kamala Harris. The grassroots project unites voters over a shared passion for cooking and features calls to action supporting voter registration.
Deutsch Rebrand Embraces LA
Deutsch LA has officially rebranded to Deutsch, becoming the sole bearers and stewards of the brand. A new visual identity inspired by the diversity and individuality of LA — and the agency — accompanies the rebrand. The new look and feel blends mixed-media, texture, color, language, code and art.
Show Us What You’ve Got
One of the most exciting parts of Adobe MAX is discovering the new work fellow creatives are creating with Adobe tools. This year at MAX in Miami Beach, Adobe is launching a new way to recognize the most remarkable talent across six unique categories, in order to recognize the most innovative and impactful uses of Adobe products.
JDO Collaborates With Dove And Venus
JDO has teamed up with Dove and tennis legend Venus Williams for the Dove x Venus #KeepHerConfident Beauty Bar. This limited edition release marks Dove’s first-ever special edition beauty bar for their shared mission of empowering girls in sports.
SYLVAIN Leans Into Civic Connectedness
At a time when American democracy is challenged, SYLVAIN worked hand in hand with Civic News Company to infuse the spirit of the brand into an identity system that reflects optimism, care, and local expertise evident in their journalism.
Book Is 700 Years In The Making
Phaidon has published Graphic Classics, a visual survey of graphic design history as told through 500 iconic projects from the beginnings of mechanical reproduction to the present day. 50 new projects focus on often marginalized graphic designers and groups.
Brooklyn Museum Exhibits New Logo
The new visual language reflects and celebrates the past while bringing the museum into the future. As part of their research, the creative team took a deep dive into their archives, and the Museum’s 200 years of graphic design history became a rich source of inspiration.
Tavern Puts Sizzle Back In Sizzler
Brooklyn-based Tavern has rebranded West Coast icon Sizzler, borrowing and adapting image deeply rooted in the brand’s nostalgic heritage.
Billerud Keeps Leading Position In Sustainability Index
Billerud – including Billerud North America – retains its position as one of the world’s most sustainable companies in its industry sector.
Register For Adobe MAX – The Creativity Conference
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
Cutwater Confesses Pet Owner Secrets
Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. Entitled “Unconditional Love Confessions,” it captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats.
Span Helps Create Chicago Sanctuary
Span designed the identity for a new public park — the South Side Sanctuary — in Chicago’s historic Bronzeville neighborhood. The visual identity is intended to reflect the form, expression, and movement in the park’s inclusive architecture and diverse activities of its visitors.
Anomaly Refreshes Speedo Logo
Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
Beardwood&Co. Makes Magic
hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
How Graphic Designers Get Most Out of Adobe MAX
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
BMD Shakes Off Ballet’s Elitist Image
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Nike’s Jordan Brand Launches ‘Our Turn’
Jordan Brand’s ‘Our Turn’ one-versus-one global basketball tournament is inviting the next generation of hoopers to take their turn and compete for a chance to be names The One – the best 1V1 player in the world.
The Working Assembly Launches Cherries General
The Working Assembly has revitalized a classic ice cream shop while creating a premium shelf space for clients.
Portable Reference: Improve Your Understanding of UX
The pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.
2024 GDUSA Digital Design Showcase Sponsored by Robert Half
Welcome to our annual American Digital Design Awards™ winners gallery sponsored by ROBERT HALF Talent Solutions. The competition honors the power of design to enhance and amplify online and interactive experiences, and our showcase is selected from a record number of entries.
Turner Duckworth ‘Eyes’ Brewery Identity
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins & W+K Build Anno Brand
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Standards Manual Reissues Rare DC Comics Style Guide
Standards Manual and Warner Bros. have reissued the 1982 DC Comics Style Guide. Reproduced from a rare original copy, the book features over 165 highly-detailed scans of the legendary art by José Luis García-López, with an introduction by Paul Levitz, former president of DC Comics.
Apple Tops Most Valuable US Brands
Data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024. The tech sector dominates this ranking with Microsoft and Google next up; Walmart and Starbucks crash the party.
Holmes-Miller Memoir To Address ‘Where Are The Black Designers?’
‘HERE: Where the Black Designers Are’ is Cheryl D. Holmes-Miller’s memoir of a life in art and advocacy. Holmes-Miller is known for her decades of scholarship and activism, and as as a conscience for the graphic design profession. RISD president Crystal Williams contributes the Foreward.
Accompany Creative Designs ‘I Love Nespresso’ Recycling Bag
Nespresso introduces — and hopes you stop using — a one-of-a-kind capsule recycling bag for New Yorkers — designed by Accompany Creative — that nods to the classic Milton Glaser ‘I Love NY’ ad campaign. Nespresso aluminum capsules can now be recycled via the municipal system.
Corner Table Set For Memorable Connections
Corner Table Creative is an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. 72andSunny and Code3 alums Rachel Brandt and Madeline Meade are the co-founders of the ‘female powered’ venture.
Cartwright Scores For New WNBA Team
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Design Army Leads Tutu Takeover
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
Justin Ahrens Heads O’N Creative
O’Neil Printing has announced the launch of O’N Creative, a pioneering brand agency led by creative community leader and legend-in-the-making Justin Ahrens. The venture, whose tagline is ‘Made for Impact,’ intends to enhance brand marketing via ‘creativity, agility, and strategic use of AI.’
The Working Assembly Repositions Padel
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
The World Games To Sport Fairley Logo
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
Mother Sticks It To Netflix Joke Fest
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
Molson’s Hexagon Takes Center Stage
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.