Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.
Category: Fresh
Girls Who Print Mobilizes For Print HERstory Month
The fifth annual Women’s Print HERstory Month returns in March to inspire the “fierce, fabulous females of print.” Girls Who Print is seeking to mobilize women of the industry around the event.
59th GDUSA Design Showcase
Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.
GDUSA’s Top 25 Logos (Once Upon A Time)
Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more.
Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
DesignStudio Pilots ‘Going’ Rebrand
DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.
ThoughtMatter Rethinks ‘Ugly’ Produce
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
VSA Celebrates 40 With Video Series
To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.
OLI Enters Bejing’s Forbidden City
Mirroring the Heart of Heaven and Earth: Ideals and Images in the Chinese Study, an exhibition designed by New York-based firm OLI Architecture, has opened in the Palace Museum in Beijing’s Forbidden City.
Athletics Sets Welcoming Tone For Women’s Healthcare Network
A new identity for women’s healthcare network Tia reflects a more mature visual and verbal identity with the goal of setting a welcoming tone, and underscoring clinical competence and credibility.
Warner Bros. Studio Celebrates Centennial
Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.
Leibowitz Builds Hip Snowman
Design and branding firm Leibowitz has developed a contemporary new brand for holiday icon turned rock star Frosty. The project includes posters and displays, instrument designs, concert tickets, a tour bus and concert stage design.
NAIL Develops Local Identity For Rhode Island Soccer Team
Nail Communications develops a club identity for Rhode Island’s new professional men’s soccer team. Each element of the Rhode Island FC design was crafted with the state’s character and history in mind, seeking a mix of heritage and new energy.
Pantone Color of Year: Viva Magenta
Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
Audi Flattens Logo
Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.
Elegance & Equity In Bon Appétit Rebrand
Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.
Turner Duckworth Refocuses Newman’s Own Brand
Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.
AIGA Launches New Professional Design Certification
In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.
Inside The RISD Redesign
RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Pentagram Keeps Shakespeare Relevant
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Trace Identity Emphasizes Athletes Personal Growth and Progress
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
Team Curates Identity For The Bronx Museum
The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.
Haddad & Partners Out For Blood
Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.
SCAD Campaign Celebrates Film Festival
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
Olympics Sport Vibrant Brand Identity
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
JDO Gets L’ACTIF Brand Moving
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Michael Jordan Scores Creative Hall Of Fame Honors
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
Alterna Logo Signals Sustainable Steel
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
The Republik Reminds You Where To Get Good Coffee
Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.
Royal Caribbean Group’s Refined Name and Symbol
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
‘The Cascade’ Helps Tell Samsung Streaming Story
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Mucca Elects Suffragette Typeface
Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.
Adobe Survey: Emoji Aid Self-Expression
“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.
Design Army Salutes DC Style
The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
MFA Boston Rebrand Welcomes All
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
McGuire To Managing Partner
ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”
BIC’s BodyMark Champions Self Expression
JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.
COLLINS Rebrands Girl Scouts
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Dr. Seuss Inspires Mailchimp Gift
Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.
‘Where Are All The Black People’ Conference Returns
The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.