Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
Bon Appétit magazine has been redesigned. Behind the identity is design studio MCKL and Creative Director Arsh Raziuddin, who came together to bring elegance to the brand and provide a platform for expanded culture-focused content.
Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.
In partnership with learning provider, MindEdge, this new AIGA certification will help designers grow their careers, build leadership skills, and advance the profession. AIGA Chair Manuhuia Barcham of Archetekt says it represents a commitment to lifelong learning.
RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
The Bronx Museum has launched a new brand identity, with the aim of strengthening its presence in the community and highlighting its programming to the wider city of New York.
Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.
Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.
“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.
The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”
JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.
The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
In partnership with Design Army, Neenah introduces the Idea Shop; a program of ideas and inspiration aimed to convey the power of paper and print design, to support the creative process on or offline, and to help modernize the paper specification.
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.
Ellen Lupton receives honorary designation to celebrate the conclusion of her tenure as Senior Curator of Contemporary Design at Cooper Hewitt.
The Type Directors Club used the opening of the TDC68 Exhibition in New York to announce top winners in its most recent competitions, as well as special Beatrice Warde and Adé Hogue scholarship program honorees.
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
C-90 and Hive Five Salon have placed a bet that sometimes the best way to grow isn’t by moving up and out, but by digging down and planting deeper roots. The vehicle: a four part magazine series.
Celebrating Saucony’s Endorphin Pro 3 shoe release, a campaign by Design Army turns speed into art with a pop-up gallery splashed in hot pink and animated type, an immersive treadmill space, and interactive living room.
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
