Vestiaire Collective, a leading global platform for ‘pre-loved’ luxury fashion, is launching an ad campaign that leans on its French heritage as part of an expansion strategy in the U.S. The agency is Accompany Creative.
Category: Fresh
2024 GDUSA People To Watch
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the exceptional opportunities it presents. MOHAWK is the exclusive sponsor.
National Geographic Refreshes Design
National Geographic’s redesign is the first under the direction of Editor Nathan Lump and Creative Director Paul Martinez, both of whom joined the magazine in 2022. It comes as Nat Geo shifts to a subscriber-only model and drops newsstand sales.
Rockport Publishers Celebrates 40 Years
Rockport Publishers creates illustrated source books for professional designers. The books present exemplary design work worldwide, bringing readers inside to see how the work gets done and the inspiration that lies beyond.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Dove Combats Stereotypes Of Brazilian Women
The initiative, created by Dove’s Brazilian agency Soko, brings messages to the streets, targeting tourists and aiming to combat the objectification of the female body by visitors during and beyond Carnival.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Hartman to CCO at Venerable Werremeyer Creative
Health and wellness marketing agency Werremeyer Creative promotes Steve Hartman to CCO. Hartman now spearheads the agency’s creative initiatives and leads its innovative approach to healthcare marketing.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Athletics Brings Zapier To Life With Motion System
Zapier, a company known for automating digital workflows, brought in Athletics to strategize a motion system that would reflect Zapier’s consistency in movement.
New Airey Book Is Guide To The Identity Process
Delve into the world of visual identities with ‘Identity Designed: The Process.’ The new book is by legendary graphic designer David Airey and is published by Rockport Publishers, known for design industry and graphic arts expertise. The publication date: June 4
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
60th GDUSA Annual Showcase
Our 60th annual showcase of 800 designs, sponsored by Billerud, captures the manifold power of creative professionals to serve and shape commerce, culture and causes. A ‘Designing For Good’ category is inspired by talent solutions leader Robert Half.
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
The Secret Little Agency Introduces ‘Long Bao’
Singapore-based The Secret Little Agency has a unique and elongated take on the traditional red packets of coins given out for good luck during the Chinese New Year.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
ICFF Logo by forceMAJEURE Connects To NYC
forceMAJEURE collaborates with ICFF to create a brand identity intended to support furniture design companies and enable their success. A grid system underpins the visual language.
Geletka+ Visualizes Blockchain Pioneer’s Forward-Thinking
Geletka+ has been named Kadena’s inaugural Agency of Record and has helped launch a broad-based, forward-looking brand identity for the blockchain pioneer.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
People People Builds Rebrand
Seattle WA-based branding studio, People People has created a building-block-inspired rebrand for the mixed-use development Kirkland Urban. Custom geometric typography is featured.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Honda EV Logo Welcomes Future
Honda is introducing a new version of its ‘H mark’ logo which will appear on future EVs. Honda says it’s meant to resemble two outstretched hands, welcoming an exciting but unsettled automotive future.
ShareFile Logo Checks Off Tasks Completed
Athletics has unveiled a fresh rebrand for ShareFile. At the heart is a new logomark composed of checkmarks that tell a story of forward motion, of flow, and the joy of completing tasks.
domo domo Tells Airstream RV Club To Enjoy The Ride
domo domo Marketing recently completed activation of a brand refresh for Airstream Club International (ACI), the longest rolling, single-branded recreational vehicle (RV) club.
Graphic Novel Look For School Campaign
Denver-based agency Cactus partnered with acclaimed British illustrator Matt Taylor on an omni-channel graphic novel-y campaign for University Of Miami’s Herbert Business School.
Xhilarate Designs Key Reports For Crystal Stairs
Crystal Stairs, a LA-based nonprofit, collaborated with Xhilarate to create narratives that bring to light the work and challenges faced by the organization and the communities it serves.
Dove Changes Game For Black Hair
Addressing video games’ lack of realistic natural hair, Edelman and Dove partnered with the Open Source Afro Hair Library to create a comprehensive guide – “Code My Crown.”
Ribbon Identity Suggests Unity
Chermayeff & Geismar & Haviv designs the identity for America250, a nonpartisan celebration of the 250th anniversary of the signing of the Declaration of Independence. The image suggests unity, cohesion, continuity, an ongoing journey.
Landor Floats Ultramarine Identity
Landor & Fitch is now simply ‘Landor’. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s offerings expand and evolve. The signature color is a nod to the firm’s ferryboat origin story.
W+K Steers Ford Workwear Launch
Ford and Sydney Sweeney has launch a new workwear line. Wieden+Kennedy New York was responsible for the idea and created all the elements of the campaign from designing the merch, to the lookbook, to social assets and everything in between.
Fuel Your Team’s Creative Fire
Agencies shouldn’t just think about investment in learning in terms of money for products or technologies. Dan Crowder says the real investment needs to come in how you fuel your team’s creative fire.
George Tscherny: A Remembrance
Legendary graphic designer George Tscherny passed away in mid-November at the age of 99. Here is a poignant remembrance of ‘Mr. Tscherny’ from graphic designer turned accomplished fine artist Linda Stillman.
2023 GDUSA Responsible Designers
Each year, GDUSA highlights creative and thought leaders who use design principles, talents and skills to help make the world a better and more sustainable place as they see it. DOMTAR is the exclusive sponsor.
New Book Calls For Design Diversity
CENTERED, edited by design educator Kaleena Sales, uses essays, interviews and images to present an inclusive, contemporary, and global look at design diversity, past and present.
The GDUSA Podcast #12: Debbie Barnett of Barnett Design
Surviving and Thriving in Business
Burns Design Group Crafts Touched By Teal Logo
Burns Design Group (BDG) has designed a logo for the recently inaugurated Barbara T. Ferraro Foundation for Ovarian Cancer Research. ‘These types of collaborations are satisfying. meaningful and heartfelt,’ says John Burns.
Palm Beach Meets Pacific Northwest
A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.