Our 58th annual showcase – sponsored by Verso Corporation – presents 700+ projects that reflect the many ways in which design shapes commerce and culture. And, at its best, communicates the essence of what a thing is.
Category: Fresh
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
Using Code To Empower
Elephant, an IPG creative agency, has produced a new brand identity and website for All-Star Code, an organization that empowers young men of color to achieve financial independence and social mobility via the power of code.
INSP Wrangles New Logo
Network INSP unveils its new look created by Paula Scher to solidify its brand and market position.
Anytime Fitness Keeps It Real
The world’s largest fitness club brand kickstarts a multi-year evolution centered on its holistic approach to health and wellness with convenience.
Lexus Ditches Rear Logo
Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
Top 10 Design Stories of 2021
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
C&G Partners: What It Means To Be A Native New Yorker
C&G Partners partnered with the Smithsonian National Museum of the American Indian on exhibition, graphic, and media design. The designers conceived of the exhibit as a walk-in graphic novel, aimed especially at school groups and families.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
UNICEF New Visual Identity
This December, UNICEF celebrates 75 years of life and Matias Delfino has led the in-house team of designers in creating a fresh visual identity for the milestone. The logo lockup has been translated into 75 languages.
Crystal Williams Named RISD President
A teacher, leader, advocate, poet, and Boston University’s current veep and associate provost for community & inclusion, Williams believes that education, art, equity and justice are essential to transforming our society.
ECP: Homelessness Is A Problem
Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season
Free Demo: Timesheets & Project Management For Creative Businesses
Big savings end on December 18 for FunctionFox’s made-for-creative-business all-in-one timesheet and project management tools. The New Year is a great time to get your team organized like never before.
Pantone Color of Year Is Very Peri
The Pantone Color of the Year 2022 is Pantone 17-3938 Very Peri, a brand new red-violet infused blue. The new shade, and the act of creating it, is meant to represent what many hope for in the new year: a fresh start.
Ruki Neuhold-Ravikumar To KCAI Head
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Zero Launches Cannabis Company
Zero has partnered with two of the cannabis industry’s founders, Dosist’s Matt Seashols and Sunday Goods’ Randy Smith, to launch cannabis company Studio. After years of serving cannabis companies, Studio marks Zero’s transition to becoming equity partners in a cannabis venture – offering a family of creative cannabis brands that prioritize education, accessibility and reliability. […]
JAM and BIGNAME Commerce Merge
Envelopes.com and Folders.com, market leaders in specialty office supplies, have merged with JAM Paper & Envelope, a retailer of popular branded office and designer papers.
BMW M Steers To Classic Logo
For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW reverses to a classic logo for select models. The emblem puts three specific semicircles in blue, violet, and red around the BMW roundel to represent how the automaker is connected to racing.
NatGeo Needs 4 Covers To Capture 2021
National Geographic has published its ‘Year in Pictures’ campaign, featuring powerful images that embody 2021’s turbulence – from political rancor and climate change to COVID developments and conflicts around the globe.
Papa Johns Loses The Apostrophe
Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.
Liquid Agency Spotlights Everyday IT Champions
New OOH, digital, and audio ads from Liquid Agency for JumpCloud target select tech-heavy markets with real IT people and mythologically-inspired copy.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Volvo Latest Car Brand To Flatten Logo
Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
Serenity Key To Shutterstock Color Trends
Shutterstock has released its annual Color Trends Report. By analyzing millions of image downloads and pixel data, the report identifies the three most rapidly-growing colors, as well as trending favorites in twenty countries around the globe.
Fox Sports Nets New College Basketball Look
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
Deutsch NY Awakens Sleepytime Bear
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
2023 Women’s World Cup Identity Features Local Artists
A collaboration between studios Public Address and Works Collective, FIFA’s identity for Women’s World Cup 2023 sees local artists come together to create an identity that celebrates the heritage and culture of the host nations.
Turner Duckworth Identity Honors Brotherhood Sister Sol
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
Elmwood Identity For Research Consultancy Seeks Clarity
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Compadre Harmonizes DIRECTV Logos
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
BBC Updates and Defends New Logo
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
Logo Gives Coke Drinkers A Hug
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.
Neenah CLASSIC® Refresh Aims To ‘Evolutionize’ Design and Specification Process
Neenah is more closely aligning paper and technology with the launch of a refreshed Neenah CLASSIC® swatchbook and a new numbering system designed for its Neenah Swatch Pro™ extension for Adobe Illustrator®, Photoshop®, and InDesign®.
New LA Cannabis Brand Inspired By Street Culture
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Amazon Joins Diversify By Design Coalition
Amazon joins the Diversify by Design (DxD) coalition to help launch Design=, a collaborative initiative to increase access to design for historically excluded youth.
Atlanta Marketing Group Lights Fuse
SCS Atlanta, Reckon, and AT&T help re-launch Atlanta Interactive Marketing Association. Now known as Fuse, the group has a new brand identity and big vision to serve its community.