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Category: Fresh

George Tscherny: A Remembrance

Fresh, News, Top Stories November 29, 2023November 30, 2023 Ilana Greenberg

Legendary graphic designer George Tscherny passed away in mid-November at the age of 99. Here is a poignant remembrance of ‘Mr. Tscherny’ from graphic designer turned accomplished fine artist Linda Stillman.

W+K Steers Ford Workwear Launch

Fresh, News, Top Stories November 29, 2023November 30, 2023 Ilana Greenberg

Ford and Sydney Sweeney, in collaboration with Dickies, launch a new workwear line. Wieden+Kennedy New York was responsible for the idea and created all the elements of the campaign.

2023 GDUSA Responsible Designers

Features, Fresh, Responsible Design, Top Stories November 29, 2023November 29, 2023 Gordon Kaye

Each year, GDUSA highlights creative and thought leaders who use design principles, talents and skills to help make the world a better and more sustainable place as they see it. DOMTAR is the exclusive sponsor.

New Book Calls For Design Diversity

Fresh, News November 24, 2023November 29, 2023 Ilana Greenberg

CENTERED, edited by design educator Kaleena Sales, uses essays, interviews and images to present an inclusive, contemporary, and global look at design diversity, past and present.

The GDUSA Podcast #12: Debbie Barnett of Barnett Design

Fresh, Podcast November 20, 2023December 1, 2023 Ilana Greenberg

Surviving and Thriving in Business

Burns Design Group Crafts Touched By Teal Logo

Fresh November 4, 2023November 15, 2023 Ilana Greenberg

Burns Design Group (BDG) has designed a logo for the recently inaugurated Barbara T. Ferraro Foundation for Ovarian Cancer Research. ‘These types of collaborations are satisfying. meaningful and heartfelt,’ says John Burns.

Palm Beach Meets Pacific Northwest

Fresh, News November 4, 2023November 15, 2023 Ilana Greenberg

A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.

Kigelia Font Marks New Era For Moody Nolan

Fresh, News November 4, 2023November 11, 2023 Ilana Greenberg

Moody Nolan has a new visual identity, marking a new era for the country’s largest African American-owned architecture firm.

Yellowstone Star Chases The Dream

Fresh, News November 2, 2023November 29, 2023 Ilana Greenberg

Austin TX agency Preacher is helping actor Cole Hauser and team to launch Free Rein Coffee Company, a new brand that pays tribute to the hard working cowboys that he grew up around on and off set.

&Walsh Explores Colorful Habitats

Fresh, News November 2, 2023November 14, 2023 Ilana Greenberg

&Walsh dives into the new and exciting world of biotech as it designs a visual language for Geltor, a company that produces animal-free proteins for beauty products and nutrition.

Odgis Rebrands Renewable Power Firm

Fresh, Top Stories November 1, 2023November 6, 2023 Ilana Greenberg

Award-winning and woman-owned Odgis + Co has renamed and rebranded Deriva Energy. The logomark is intended to represent both solar and wind energy.

Blue Skies For Arizona Non-Profit

Fresh, Top Stories November 1, 2023November 5, 2023 Ilana Greenberg

Designing To Combat Poverty AZURA is a nonprofit that provides a myriad of solutions that impact poverty from veteran services to childhood literacy to foster care. David Langton Creative developed the name and brand strategy from the words Arizona + Future, combining key letters from each. Langton notes that “we also leveraged the concept of […]

Everyday Is A Great Day For Barbie Including Halloween

Fresh, News October 12, 2023 Ilana Greenberg

New research from fashion experts Boohoo by Kourtney Kardashian reveals the most Googled Halloween costumes in each state. Barbie tops the list of pop culture-inspired costumes this year.

USPS Stamp Design Honors RBG

Fresh, News, Top Stories October 12, 2023October 12, 2023 Ilana Greenberg

Designed by art director Ethel Kessler for the United States Postal Service, the Forever stamp commemorates Ruth Bader Ginsburg as an American cultural icon and passionate proponent of equal justice.

Airport Graphics Inspired By ’60s

Fresh, News, Top Stories October 12, 2023 Ilana Greenberg

Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.

LA Girls School Branding Blends Artemis and Aegis

Fresh, News October 10, 2023October 10, 2023 Ilana Greenberg

The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.

Teeming Canal Street Inspires CANAL Magazine

Fresh, News October 5, 2023October 5, 2023 Ilana Greenberg

Sunday Afternoon, a women and BIPOC-owned creative company, is publishing CANAL, a print and digital broadsheet that celebrates their home neighborhood of Canal Street in Manhattan.

Crypto Branding Seeks To Rise Above

Fresh, News, Top Stories October 4, 2023October 4, 2023 Ilana Greenberg

Grayscale Investments, the world’s largest crypto asset manager unveils a new brand identity. Created by IPG creative company Elephant, the rebrand coincides with the 10th anniversary of the firm and its flagship fund.

Seymour Chwast Is ‘Design Visionary’

Fresh, Top Stories October 1, 2023October 9, 2023 Ilana Greenberg

Cooper Hewitt, Smithsonian Design Museum has honored the winners of the 2023 National Design Awards, recognizing design innovation and impact in 10 categories. Now in their 24th year, the program brings national recognition to the ways in which design enriches everyday life.

2023 GDUSA Inhouse Award Showcase

Competitions, Fresh, Inhouse Design September 24, 2023September 24, 2023 Gordon Kaye

This is the 60th anniversary edition of GDUSA’s American Inhouse Design Awards™, the original and premier showcase for outstanding work by inhouse designers and their departments. Robert Half is the exclusive sponsor.

Facebook Posts Subtle Identity Refresh

Fresh, News, Top Stories September 24, 2023September 24, 2023 Ilana Greenberg

Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.

Hybrid’s Spin On E-Bike Branding

Fresh, News, Top Stories September 24, 2023September 24, 2023 Ilana Greenberg

Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.

Humanaut Creates ‘Goaldigger’ Campaign

Fresh, News, Top Stories September 19, 2023October 2, 2023 Ilana Greenberg

Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.

J&J Replaces Signature Logo

Fresh, Top Stories September 17, 2023September 18, 2023 Ilana Greenberg

Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.

Mother Drives Amica Rebrand

Fresh, News September 17, 2023September 22, 2023 Ilana Greenberg

Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.

Turner Duckworth Elevates RISE Brand

Fresh, News, Top Stories September 15, 2023September 15, 2023 Ilana Greenberg

Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.

CF Napa Brings Winery’s Essence To Digital Presence

Fresh September 15, 2023September 23, 2023 Ilana Greenberg

Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. The result: a more mobile-friendly site, a more direct path to purchase, and a design that showcases Mira’s modern aesthetic.

Ford50 Campaign Drives Awareness of 38th President

Fresh, News September 9, 2023September 11, 2023 Ilana Greenberg

The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.

The One Club / 3% Movement Launch Next Creative Leaders

Fresh, News September 7, 2023September 9, 2023 Ilana Greenberg

In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.

Tom Ventress Updates Identity He Created 16 Years Ago

Fresh, News September 3, 2023September 23, 2023 Ilana Greenberg

Graphic designer Tom Ventress of Portland OR was asked to create a new logo for a Nashville TN client whose branding he had first created 16 years earlier. The symbol features a plumb bob in a true-to-life, brass-colored hue.

Chase Captures ‘Thät’s Dazs’ Personality

Fresh, Top Stories August 22, 2023August 23, 2023 Ilana Greenberg

Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.

The Working Assembly Breaks Every Single Rule

Fresh, News August 18, 2023August 22, 2023 Ilana Greenberg

The Working Assembly executes a visual refresh and creative campaign for singles dating app Stir, projecting a sense of levity and playfulness and flirtation. Outdoor posters and a refreshed interface are key to the launch.

SMAKK Humanizes Skincare Brand For Dogs

Fresh August 16, 2023August 16, 2023 Ilana Greenberg

SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.

Xhilarate ‘Shields’ New Care Car Product

Fresh, News August 16, 2023August 21, 2023 Ilana Greenberg

When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.

Glassdoor Rebrands As Community For Real Workplace Conversations

Fresh August 7, 2023August 7, 2023 Ilana Greenberg

Brand and digital studio Koto unveils a refreshed brand identity for Glassdoor. It coincides with the launch of a new mobile app and web experience, and positions the company as a community for real workplace conversations.

2023 LogoLounge Trend Report

Fresh, LogoLounge 2023, Top Stories July 29, 2023August 18, 2023 Gordon Kaye

This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.

Belmont Park Identity Celebrates San Diego’s Unique Culture

Fresh, News July 25, 2023July 25, 2023 Ilana Greenberg

BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.

Twitter Wings It With New Logo

Fresh, News, Top Stories July 25, 2023August 1, 2023 Ilana Greenberg

Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.

Jackson Spalding Marks 28 Years With New Identity

Fresh, News July 24, 2023August 1, 2023 Ilana Greenberg

Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.

Consumers Dislike Social Media Logos With New Twitter At Bottom

Fresh, News July 24, 2023August 1, 2023 Ilana Greenberg

Research by System 1 on social media logos shows a universal consumer dislike of all logos, but Twitter X leads race to bottom.

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GRAPHIC DESIGN USA MAGAZINE

The Idea Shop by Neenah
TDC70: Continuing our commitment to entries from around the world
Northwestern: work at the intersection of data, design, and technology
Verso is now Billerud - Pride and Passion
Sessions College - Elevate Your Skills
CSB - Holiday Packaging
Kallima Paper - Ideal for all your printing needs.
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