Cartwright Scores For 13th Team In League
The WNBA is hot and cool. The newest team, the Golden State Valkyries, the WNBA affiliate of the NBA Champion Golden State Warriors, has unveiled a brand identity created in partnership with the Cartwright agency, which was responsible for the visual identity creation as well as the team’s name and colors plus the full logo system, brand positioning, and launch assets. The Valkyries take the court in 2025.
Agency officials explain that, originating from Norse mythology, Valkyries are warrior women who are fearless and unwavering. This brand is Golden State’s modern interpretation thereof: strong, bold, and fierce.The outer shape of the logo is a V, reinforcing the V in Valkyries, which symbolize the unity of a group of Valkyries in flight, and standing for victory. The Bay Bridge is depicted to reinforce the team’s presence across the Bay, but specifically the tie between the team’s homes in both Oakland, where the team’s practice facility and front office is located, and in San Francisco’s Chase Center, where the team will play all home games. And, of course, Valkyrie Violet is intended to symbolize power, ambition, nobility, and women’s empowerment, much like purple has been used symbolically in modern history.
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The bridge tower doubles as a sword – a symbol of courage, power, and authority. And the 13 lines coming from the top of the sword represent the Valkyries becoming the 13th active team in the WNBA.
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The bridge cables double as wings, a strong telegraphic symbol of Valkyries. The five triangles formed within the wings represent the five players facing each other on each side of the court.
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