Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.
Our 59th anniversary package design awards program is among the largest – and is certainly the most selective – we have organized. This is all the more significant as it comes against the backdrop of a boom in the packaging industry.
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Alan Reuter of MCD Partners on three ways the creative workflow is making the design and development process more team-oriented and collaborative.
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
Since 1963, GDUSA has selected a group of newsmakers and influencers, our People To Watch, to profile. It’s an inspiring way to jump start each year, and serves as a reminder of how big and broad and talented is our creative community.
Why is there still a certain snobbishness about ‘commercial work’ and a squeamishness about the business side of the industry?
Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.
Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.
Adobe Stock’s 2022 Creative Trends Report uncovers key themes in design, visual and motion trends that will dominate in the coming year.
Thoughts from Rachel Zorel of 7 Layer Studio on how business leaders must redefine the ‘Work/Life Balance’ in the pandemic landscape. ‘Have your cake and eat it too!’ is about taking control of your schedules and respecting the precious resource of time.
Wolff Olins, Tide, Diageo, Zaha Hadid Architects, and Pentagram join forces with Future London Academy to deliver 2021’s Executive Program for Design Leaders.
New business realities, including joining with Capgemini Group, mean change for frog. But, says Andreas Markdalen, a new brand strategy is helping the iconic design consultancy stay true to its heritage into the next era.
Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.
Graziani’s graphic research into the fictional world results in an extensive visual encyclopedia of fictional icons inspired by novels, graphic novels, books, comics, film archives, dramas, and a host of other media.
A logo designed by Alessandro/Weber Design 17 years ago for a minor league hockey team is having a second life as a pop icon logo due to a Netflix released documentary and a hockey jersey worn by Drake.
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Summer Studio is a pilot program to introduce inner-city students to graphic design as a profession. DJ Haddad led the course in an effort to spotlight that there is a whole world of high-paying careers that exist for the creatively inclined.
Alan Reuter argues that, like any other discipline, design can evolve slowly and before you know it, new paradigms develop. If you aren’t paying attention when that happens, you will fall behind.
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
Paul Woods of Edenspiekermann on the future design of gas stations and how the experience must be refreshed from the ground up in order for them to remain relevant and profitable.