Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
Award winning designer Krystal Pratt argues that the use of digitally interactive sales material creates not only a pandemic proof sales process but a more immersive experience for the future of design.
To mark International Artists Day, Lawn Love compared the 200 biggest US cities to rank 2022’s Most Artsy Cities in America. Link to full rankings inside.
Ted Chong of Ice Cube Marketing on the 3 lessons of Facebook advertising, based on millions spent by Ice Cube Marketing as well as its status as a Meta partner agency.
Dr. Meryl Epstein on degree programs offered by Sessions College and their new Prior Learning Assessment (PLA) program developed for adult learners and working professionals.
MAX is one of the largest gatherings of graphic, web, UX, and multi-skilled designers. GDUSA readers save $400 on a full conference pass with promo code M22GDUSA. In-person attendance is limited so register early at adobe.com/go/maxgdusa
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.
Branding commercial enterprises and purpose-centric nonprofits are two vastly different projects, argues Deroy Peraza, and the reasons for those differences are important to understand.
Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
Collated in collaboration with Neurons, a new study from Monotype finds that the right type can boost positive reader response by 13%.
Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.
Our 59th anniversary package design awards program is among the largest – and is certainly the most selective – we have organized. This is all the more significant as it comes against the backdrop of a boom in the packaging industry.
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Alan Reuter of MCD Partners on three ways the creative workflow is making the design and development process more team-oriented and collaborative.
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
Since 1963, GDUSA has selected a group of newsmakers and influencers, our People To Watch, to profile. It’s an inspiring way to jump start each year, and serves as a reminder of how big and broad and talented is our creative community.
Why is there still a certain snobbishness about ‘commercial work’ and a squeamishness about the business side of the industry?
Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.
Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.