Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Category: Blog
Knapp: Accessibility Is Fundamental
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Anna Sing Creates A Bouquet Of Typefaces
Anna Sing, a multi-disciplinary designer based in New York City, went on a frenetic 15-week effort to create four fonts inspired by the history of houseplants.
So: Brands Must Get Social & Political
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Parsons’ Core Creative Agency At 50
Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.
In Memoriam: Harvey Hunt (1949-2022)
Harvey Hunt of Berthold Types passed away peacefully and surrounded by family on April 3. He will be missed and he will be remembered for his very real contributions to the worlds of digital type and graphic arts.
Gordon Kaye: Our 2022 Package Design Awards
Our 59th anniversary package design awards program is among the largest – and is certainly the most selective – we have organized. This is all the more significant as it comes against the backdrop of a boom in the packaging industry.
Grady: Motion Is Branding’s Future
Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.
Phil Hamlett: Alexa Show Changes The Conversation
As a former AIGA national board member and co-author of The Living Principles for Design, Phil Hamlett discusses how designers must stretch and grow as design breaks free from print and even screens.
Gwen O’Brien: Crypto, NFTs and Design
An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.
Posters Celebrate Oscars And Pop Art
Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.
Arcana Academy NFT Collection Balloons
LA’s Arcana Academy creates NFT’s to support non-profit Balloon Brigade.
How Modern Tools Are Reshaping Creative Workflows
Alan Reuter of MCD Partners on three ways the creative workflow is making the design and development process more team-oriented and collaborative.
Joe Crump: 5 Technographic Changes
Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.
Dockendorf: Ego Has No Seat At Table
Taja Dockendorf of Pulp+Wire on why ego has no place at the table when you aim to empower those around you.
Gordon Kaye On Our 2022 GDUSA People To Watch
Since 1963, GDUSA has selected a group of newsmakers and influencers, our People To Watch, to profile. It’s an inspiring way to jump start each year, and serves as a reminder of how big and broad and talented is our creative community.
Comment: It’s OK To ‘Sell Out’
Why is there still a certain snobbishness about ‘commercial work’ and a squeamishness about the business side of the industry?
Penn Station Map Welcomes Visitors
Creative Source designed the massive map illustration that enhances the glass and steel spandrel at the East End Gateway to Penn Station.
Craig Daily: Branding An Iconic Event
Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.
How Packaging Is Changing In The Age of Amazon
Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.
Gordon Kaye: Our 58th GDUSA Design Annual
We present our 58th American Graphic Design Awards Annual. The 700+ pieces showcased — and their creators — are among the best and brightest – and most resilient – of our community.
Adobe Stock Forecasts 2022 Creative Trends
Adobe Stock’s 2022 Creative Trends Report uncovers key themes in design, visual and motion trends that will dominate in the coming year.
Rachel Zorel: Have Your Cake and Eat It Too!
Thoughts from Rachel Zorel of 7 Layer Studio on how business leaders must redefine the ‘Work/Life Balance’ in the pandemic landscape. ‘Have your cake and eat it too!’ is about taking control of your schedules and respecting the precious resource of time.
GDUSA’s Holiday Gift Guide For Creatives
We’ve pulled together some inspirational suggestions for Holiday gifts for your favorite creative.
Solomeina: Industry Leaders Gather To Teach Design Leadership
Wolff Olins, Tide, Diageo, Zaha Hadid Architects, and Pentagram join forces with Future London Academy to deliver 2021’s Executive Program for Design Leaders.
Markdalen: It’s Time To Make Your Mark
New business realities, including joining with Capgemini Group, mean change for frog. But, says Andreas Markdalen, a new brand strategy is helping the iconic design consultancy stay true to its heritage into the next era.
Full Sail University Builds Virtual Production Studio On Campus
Full Sail University is building a state-of-the-art Virtual Production Studio on its 210+ acre campus located in Winter Park FL.
Adobe MAX Names Keynote Speakers
Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.
Graziani: Creating Symbols And Icons For Genre Fiction
Graziani’s graphic research into the fictional world results in an extensive visual encyclopedia of fictional icons inspired by novels, graphic novels, books, comics, film archives, dramas, and a host of other media.
Gordon Kaye: A Happy Convergence
Welcome to our 21st annual American Web Design Awards winners showcase.
How A Logo, Designed 17 Years Ago, Is Having A Second Life
A logo designed by Alessandro/Weber Design 17 years ago for a minor league hockey team is having a second life as a pop icon logo due to a Netflix released documentary and a hockey jersey worn by Drake.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Ruffin: Where Are All The Black People?
Amber Ruffin will give the keynote address at the 11th edition of the One Club’s Where Are All The Black People (WAATBP) diversity conference and career fair, taking place virtually September 29-30.
Planting A Seed For A More Diverse Graphic Design Industry
Summer Studio is a pilot program to introduce inner-city students to graphic design as a profession. DJ Haddad led the course in an effort to spotlight that there is a whole world of high-paying careers that exist for the creatively inclined.
Alan Reuter: Staying Ahead In An Evolving Digital Landscape
Alan Reuter argues that, like any other discipline, design can evolve slowly and before you know it, new paradigms develop. If you aren’t paying attention when that happens, you will fall behind.
Gordon Kaye: Inhouse Designers And The Infodemic
Publisher Gordon Kaye on our 2021 American Inhouse Design Awards showcase, the core value proposition for inhouse design departments, and why it all matters in the wake of the pandemic and the great polarization.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
The Future Of Gas Stations Will Need Better Design
Paul Woods of Edenspiekermann on the future design of gas stations and how the experience must be refreshed from the ground up in order for them to remain relevant and profitable.
Emoji Study: Thumbs Up To Thumbs Up
Adobe surveyed 7,000 global emoji users to explore the impact of emoji on digital communication. Among the findings: a thumbs up for the thumbs up, eggplant confusion, and what else works for work and dating.
Forthcoming Release: Creatives on Creativity
Sure to become a design classic, Creatives on Creativity features interviews with 44 of the world’s best artists, creative directors, designers, illustrators and more. Among them: George Lois, Stefan Sagmeister and Paula Scher.