Gregg Lipman of CBX on why design is a process and a craft, not a software-driven deliverable, and is best left to design professionals.
Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
Publisher Gordon Kaye welcomes readers to GDUSA’s 58th anniversary American Package Design Awards™ for a celebration of packaging’s importance at the moment of truth.
Sydney Ligouri is a designer who has been teaching at Shillington for over three years and was recently promoted to Head of the New York campus, overseeing all teaching and teaching teams. She is the first of our 2021 Educators to Watch.
Unbounce report shows that, during the pandemic, online traffic was way up but messages associated with negative emotions like fear and sadness depressed conversions.
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
Thanks to q30, while it waits for the day for the museum doors to reopen, the Ontario Science Centre is ready to welcome online visitors with a flexible, accessible, and engaging website.
DJ Haddad, graphic designer and successful entrepreneur two-times over, recounts the story about what motivated him to start his own agency.
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
Veteran Creative Director Theo Fels of Feisty Brown on when it may be time for your logo to experience a refresh.
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Gordon Drummond spoke recently with GDUSA about the objectives of the online Sessions College BFA in Graphic Design program, about his background as an educator, and about trends he sees in design today.
The participants in GDUSA’s Socially Responsible Designers editorial feature – an annual look at creative and thought leaders who are designing for good – choose to see a silver lining to the annus horribilis that is 2020.
Women In Communications (WIC) is a professional organization at Syracuse University affiliated with the S.I. Newhouse School of Public Communications.
A GDUSA reader poll sponsored by Verso Corporation, papermakers extraordinaire, reveals a surprisingly positive can-do attitude among graphic designers in the face of adversity.
GDUSA Publisher Gordon Kaye on our 57th anniversary American Inhouse Design Awards edition, which features a showcase of winners of the original and premier competition for inhouse design departments.
Thoughts on working with Jim Erickson, unflappable, patient and humorous, and one of America’s leading photographers.
By setting aside old-fashioned design tropes, campaigns can create authentic connections to 2020 voters. Political design is evolving to better represent diverse voices of candidates and communicate with citizens seeking change.
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
When the pandemic hit, the founders of Indiewalls felt compelled to rethink how to facilitate their network of artists’ work. So they launched Indiesigns – an e-commerce shop for COVID-19 signage with a design-forward aesthetic.
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.
Duke Greenhill of Savannah College of Art & Design on how the institution is redefining virtual learning and its students are reimagining design during the global pandemic.
While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.
Kevin Kernan of GDLOFT on the power of print, especially now, to cut through the digital clutter and appeal to the senses. People, he writes, want their humanity back.
Jim Erickson’s video of Ellen, a favorite subject, exemplifies how his imagery fits the moment for a campaign during the global pandemic.
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.