Art is inherently political, according to ThoughtMatter’s Jessie McGuire. In a time where design choices shape public perception and influence social change, art can reshape how brands, institutions, and campaigns connect with audiences, making it a tool for meaningful social impact.
As AI agents increasingly take over tasks like shopping and web browsing, brands face the challenge of how to stay relevant when interacting with bots instead of humans. Jim Misener, President, 50,000feet, highlights strategies to help brands thrive in an era of bot-driven consumer interactions.
As twin sisters and co-founders of Buttercrumble, a creative studio, Abigail and Chloe Baldwin have navigated their way through the creative industry while facing the challenges of being young, working-class women. Their journey taught them resilience but also revealed systemic barriers, particularly for those from underrepresented backgrounds.
Gordon Kaye and Sasha Kaye-Walsh are editors of GDUSA. This comment, connected to our annual responsible designers report and our 2024 health and wellness design awards competition and showcase, first appeared in the OCTOBER 2024 print and digital magazines.
For creative job seekers, follow-up emails are more rare and impactful than you’d guess. So, where do you start? Artisan has some advice and direction on how to structure your follow-ups to keep you top-of-mind with decisionmakers.
Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
We present our 61st anniversary inhouse awards showcase — the original and premier celebration of inhouse excellence — and a celebration of the value that inhouse communicators bring to the table.
Jim Misener examines the backlash that ESG is experiencing as well as a principled response that companies should take. Jim’s message to clients: control the branding and control the narrative, and you’ll build a stronger, more resilient business.
Drawing on learnings from Turner Duckworth’s new book “I love it. What is it?” — stories and advice gathered from over 30+ years of working with the world’s biggest brands — Sarah Moffat stresses the creative benefits of going slow and embracing the messy process of iteration.
Gordon Kaye has been editor and publisher of GDUSA for more than three decades, and Sasha Kaye-Walsh is website and social media editor. This comment, connected to our 61st annual Print Design Survey and our 2024 Digital Design Awards competition and showcase, first appeared in our June 2024 print and digital magazines.
Just because freelance jobs are available right now doesn’t help with figuring out which ones are high in quality. How do you determine which gigs are truly right for you? Artisan breaks is down into four types of questions you should ask yourself before you say yes to that freelance gig.
Beardwood&Co. recently celebrated two decades in business, and new co-CEOS Sarah Williams and Ryan Lynch sat down to discuss just how they did it with Chief Growth Officer (and founder) Julia Beardwood.
GDUSA moved to the Prospect Heights neighborhood in Brooklyn earlier this year, after 60 years of publishing on or within a few feet of Fifth Avenue in Manhattan. Brooklyn is a leading producer of irony and Publisher Gordon Kaye has a few very brief thoughts along those lines.
Professor Carole Maugé-Lewis’ new book – So! You Want To Become A Graphic Designer: A Resource and Guide — is available as an eBook and in paperback. With a foreward by GDUSA’s Gordon Kaye, the book is aimed at aspiring graphic design students, career changers, and more.
A look at the kinds of print marketing pieces that are ideal for heavyweight papers, and how Accent® Opaque’s new line of premium heavyweight paper, The Heavyweights, can help brands create print marketing collateral that connects with customers in a deeper, more tactile way.
In a world increasingly dominated by e-commerce, the battle for the digital shelf is critical. Suzanne Zimmerman, Sr Director of E-Commerce at SGK, explores how brands are innovating to stand out to online shoppers without abandoning their brand voice or neglecting their base.
John Taite of Made Music Studio explains why sonic branding has emerged as a powerful way for brands to connect with consumers, becoming a valuable asset in any marketer’s toolkit.
While most of us bought into the hype of working for super fun companies in tech, retail, hospitality, and travel, There are ways of finding stability if you turn your interest toward more consistent, in-demand industries.
For the 61st time, GDUSA presents ‘People To Watch’. The annual edition highlights leaders in the creative community who have something important to say and back up their words with deeds — talent, achievement, leadership, service, newsworthiness.
The number of freelancers has grown by 3 million a year since the pandemic. It’s a competitive landscape with no signs of slowing. Here is valuable advice from the Artisan creative recruitment agency for freelancers and contractors heading into 2024.
To thrive, graphic designers must evolve to keep up with the changing demands. Monitors with high-resolution, accurate color reproduction and ample connectivity are not only a must but can help improve design experiences and process.
Legendary designer Ken Carbone, a recipient of the 2012 AIGA medal, is currently a Senior Advisor to the Chicago-based strategic branding firm 50,000feet. He shares with us ten designers, then and now, who have inspired him.
Genaro Solis Rivero is an award-winning graphic designer and educator specializing in branding. He joined the Baylor University Art faculty in 2023, following five years of teaching Communication Design at Texas State.
Meri A. Page is an interdisciplinary designer originally from Maine and now based in Syracuse NY where she is an Assistant Professor of Communications Design at Syracuse University.
Connecticut graphic designer Kevin Hall recounts the halcyon days of the 1990s when sports teams flocked to the state and sports loving designers like himself had a field day developing logos, branding and marketing materials.
Michele Pistone of Neenah discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge.
Highwood IL-based Street Level Studio (SLS) is a full-service marketing and design agency that combines a “roll up your sleeves” work ethic with a creative drive and depth of experience that matches anything a Michigan Avenue agency might offer.
Lucy Marino of global talent solutions firm Robert Half on how great design can drive positive social change. And why the firm is sponsoring a special Designing For Good category in GDUSA’s annual graphics awards program.
Wunder Werkz has created a visual language and brand systems to revive a Denver’s Sun Valley neighborhood and ‘give it back to the immigrants that made it a home.’
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
Advice from Artisan on boosting your visibility for recruiters and hiring managers on LinkedIn: jobseekers who put in the effort will find that some of the ‘work’ they do to get noticed is actually fun.
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the second in a series of blogposts that address relevant topics for the creative community in 2023, whether you are finding work or finding talent.
Workamajig introduces a major new Generative AI + Human Design Scholarship Contest. The contest invites participants to showcase their creative vision and design skills in conjunction with Generative AI design technology.
Outside of his Account Executive role at creative and media agency Cutwater, Marc Cruz runs an ongoing webcomic about the misadventures of emojis entitled “Emoji Palooza. ” His passion project leverages the assets from Twitter’s open source Twemoji library.
Crucial.com crunched numbers to break down the best cities in the United States for finding a creative job. Washington DC and environs turns out to have the best balance between available jobs and available workers.
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the first in a series of blogs of relevance to the creative community in 2023, whether you are finding work or finding talent.
Last winter, GDUSA introduced a “Designing For Good” category as part of our annual Graphic Design Awards program. Here is the 4th in a series of articles that explore the winners, creative challenges, and impact.
Kanan F. Whited IV is a seasoned creative director known for driving automated, user-friendly, and visual technology solutions in the hospitality and lifestyle industries. He put this experience to work as co-founder of Orion Haus, a home-sharing software with fully automated processes and a mobile app.
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the third in a series of articles that explores the category winners, the creative challenges, and the impact of their efforts.
Shay Onorio has worked in brand strategy and design for more than 24 years for organizations throughout the DC Metro Area—and this year, she’s partnering with McGruff The Crime Dog, to help the National Crime Prevention Council (NCPC) shed a light on the global fentanyl epidemic.
