Wunder Werkz has created a visual language and brand systems to revive a Denver’s Sun Valley neighborhood and ‘give it back to the immigrants that made it a home.’
Category: Blog
Does Design Have An Ageism Problem?
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
How To Be Found On LinkedIn
Advice from Artisan on boosting your visibility for recruiters and hiring managers on LinkedIn: jobseekers who put in the effort will find that some of the ‘work’ they do to get noticed is actually fun.
How To Stay Positive Through Rounds of Interviews
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the second in a series of blogposts that address relevant topics for the creative community in 2023, whether you are finding work or finding talent.
Workamajig Introduces Generative AI + Human Design Scholarship Contest
Workamajig introduces a major new Generative AI + Human Design Scholarship Contest. The contest invites participants to showcase their creative vision and design skills in conjunction with Generative AI design technology.
Advertising, Webcomics & Emoji Palooza
Outside of his Account Executive role at creative and media agency Cutwater, Marc Cruz runs an ongoing webcomic about the misadventures of emojis entitled “Emoji Palooza. ” His passion project leverages the assets from Twitter’s open source Twemoji library.
Washington DC Has Balance Between Workers and Jobs
Crucial.com crunched numbers to break down the best cities in the United States for finding a creative job. Washington DC and environs turns out to have the best balance between available jobs and available workers.
5 Easy Ways To Make Your Resume Stand Out
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the first in a series of blogs of relevance to the creative community in 2023, whether you are finding work or finding talent.
Article 4: Designing For Good | Sharing Good News
Last winter, GDUSA introduced a “Designing For Good” category as part of our annual Graphic Design Awards program. Here is the 4th in a series of articles that explore the winners, creative challenges, and impact.
Creative Director Reimagines Home-Sharing Software
Kanan F. Whited IV is a seasoned creative director known for driving automated, user-friendly, and visual technology solutions in the hospitality and lifestyle industries. He put this experience to work as co-founder of Orion Haus, a home-sharing software with fully automated processes and a mobile app.
Article 3: Designing For Good | Special Creative Challenges
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the third in a series of articles that explores the category winners, the creative challenges, and the impact of their efforts.
Working With McGruff The Crime Dog
Shay Onorio has worked in brand strategy and design for more than 24 years for organizations throughout the DC Metro Area—and this year, she’s partnering with McGruff The Crime Dog, to help the National Crime Prevention Council (NCPC) shed a light on the global fentanyl epidemic.
Gen Z Rewrites Engagement Rulebook
With buying power, digital proficiency and a yearning for meaningful interactions, Generation Z presents a great opportunity for brands, but also a big conundrum, since brands must provide not just the products but also stories and experiences to go with them.
Full Sail University Hall of Famers Share Design Industry Advice
Full Sail University Hall of Fame inductees Kim Alpert, Michael Cardwell, and Nathaniel Howe talk about practical elements of working in the design industry — job hunting and career tips, business and entrepreneurship, clients and collaborators, and more.
Article 2: Designing For Good | The Impact of Design
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the second in a series that explores the category winners, their work, and the impact.
To Further ESG and Carbon Commitments, Start With Signage
Alex Burkholder and Peter Muller of Gensler recommend that, when looking for an impactful, actionable, and timely way to move the needle in support of ESG and carbon goals, start with a fundamental, yet often overlooked tool: signage.
From Bland Voice To Brand Voice: Transforming The DTC Narrative
The rise of DTC businesses over the past decade has created an $111+ industry. To get to the bottom of what’s going on in DTC, and where the opportunities are right now, Mike Reed of Reed Words discusses mastering a singular brand voice.
Reuter: A Web Designer’s Responsibility to Accessibility
Alan Reuter of MCD Partners on why making accessible web design systems a priority — design that is truly for everyone — is a net benefit for you, your user base, and your business.
Article 1: Designing For Good | The Power of Design
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. This is the first in a series of six articles that take a deeper look at the category winners, their work, and the impact of their winning projects.
How Molson Coors and BrandOpus Have Grown a Relationship of Trust
Molson Coors has grown its brand for many consecutive quarters. One reason: its close relationship of trust with branding agency Brand Opus. Caroline Winnington of the agency and Stewart Yepes of Molson Coors discuss.
The Makeup Of A Challenger Brand Marketing Team
Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.
How To Fail A Creative Internship …
A failed creative internship became a reality check for Max Ottignon of Ragged Edge. Out of the crucible, he learned that discipline, hard work and high standards can lead to having your own successful agency.
Charles Nix: Uproar Over State Department Font Switch
The U.S. State Department’s February decision to switch to a Calibri sans serif from Times New Roman is creating an uproar; everyone is waking up to the idea that typography matters.
Andy Askren: Purpose-Driven Brands Are Setting New Standards For Measurement
Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.
Michael Duffy: The Next Evolution In Intelligent Packfronts and Design
The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Best State To Be A Graphic Designer?
It is only one survey, but new research has revealed that Nebraska is the best state in the US to work as a graphic designer. The study by Pixlr.com, a leading web-based photo editor, analyzed US Census Bureau data to make the discovery.
R/GA’s Vano: The Essential Trifecta of Verbal Design
Jennifer Vano of R/GA contend that you can’t build a brand to last, a brand to positively influence business and people, a brand that’s multidimensional and that people trust and believe in, without Verbal Design.
Sasha Kaye-Walsh: 10 Favorite 2022 Stories
GDUSA remains committed to more and better editorial coverage of the creative community in 2023 – our 60th year – but until then below are web and social media editor Sasha Kaye-Walsh’s 10 favorite stories of 2022.
Romano and Treacy Talk Type At Museum of Print
A meeting between two important figures in modern print, type and graphic arts history at the Museum of Printing – Frank Romano and Joe Treacy (shown here) – led to two fascinating interviews about the pioneering days of digital type.
Meg Beckum on Authentic Healthcare Design
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
The Future of Sales: Creating A Digital Experience
Award winning designer Krystal Pratt argues that the use of digitally interactive sales material creates not only a pandemic proof sales process but a more immersive experience for the future of design.
Full Sail Students Customize Land Rover
Full Sail University Graphic Design students recently worked along side the school’s creative department to the design of a custom Land Rover to appear in the Rebelle Rally, a women’s off-road navigation rally.
SF, Miami, NYC Top 2022 Artsiest Cities
To mark International Artists Day, Lawn Love compared the 200 biggest US cities to rank 2022’s Most Artsy Cities in America. Link to full rankings inside.
3 Lessons After Spending 5 Mil On Facebook Ads
Ted Chong of Ice Cube Marketing on the 3 lessons of Facebook advertising, based on millions spent by Ice Cube Marketing as well as its status as a Meta partner agency.
Arash Rod: Designing For Chatbots
Arash Rod, UI expert and Lead Artist at chat experience platform Provider GameOn Technology, believes that one way to add personality to chatbot applications is through unique design elements, such as GIFs and videos.
Sessions College Develops PLA Program For Working Pros and Adult Learners
Dr. Meryl Epstein on degree programs offered by Sessions College and their new Prior Learning Assessment (PLA) program developed for adult learners and working professionals.
Top 5 Reasons To Attend MAX 2022
MAX is one of the largest gatherings of graphic, web, UX, and multi-skilled designers. GDUSA readers save $400 on a full conference pass with promo code M22GDUSA. In-person attendance is limited so register early at adobe.com/go/maxgdusa
Gordon Kaye: Breaking The Cycle Of Distrust
GDUSA’s Gordon Kaye with thoughts on our 59th Annual Inhouse Design Awards showcase and why inhouse designers are in a position to create an upcycle of effective, authentic and trustworthy communications. Just when we need it the most.
Building a Career In Art and Design
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
AIGA Promotes The Vote
In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.