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Category: Blog

C-90 Designs for a Nurturing Environment

Blog June 29, 2022June 30, 2022 Ilana Greenberg

When NMU’s College of Graduate Studies & Research asked C-90 to create a visual identity to increase their visibility and public awareness, it presented a fascinating design problem.  

Carbon Footprint Of Online Advertising Is Significant

All Posts, Blog June 20, 2022June 20, 2022 Ilana Greenberg

fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.

Fonts Rooted In Calligraphy Are The Most Trustworthy

Blog June 17, 2022June 23, 2022 Ilana Greenberg

Collated in collaboration with Neurons, a new study from Monotype finds that the right type can boost positive reader response by 13%.

Salahuddin: Corporate Boards and ESG Reporting

Blog June 15, 2022June 16, 2022 Ilana Greenberg

Rashida Salahuddin is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is believer that corporate America should be transparent and practice what they preach.

Troup (Almost) Breaks TikTok

Blog, Top Stories May 20, 2022May 20, 2022 Ilana Greenberg

Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.

Knapp: Accessibility Is Fundamental

Blog, Top Stories May 19, 2022May 19, 2022 Ilana Greenberg

Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.

Anna Sing Creates A Bouquet Of Typefaces

Blog May 14, 2022May 25, 2022 Ilana Greenberg

Anna Sing, a multi-disciplinary designer based in New York City, went on a frenetic 15-week effort to create four fonts inspired by the history of houseplants. 

So: Brands Must Get Social & Political

Blog, Top Stories April 27, 2022April 29, 2022 Ilana Greenberg

Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.

Parsons’ Core Creative Agency At 50

Blog, Top Stories April 27, 2022May 2, 2022 Ilana Greenberg

Parsons’ Core Creative Agency is celebrating its 50th anniversary. This in-house design department looks back and looks forward as it continues to express and protect the essence of the brand, product, and mission.

In Memoriam: Harvey Hunt (1949-2022)

Blog April 26, 2022April 27, 2022 Ilana Greenberg

Harvey Hunt of Berthold Types passed away peacefully and surrounded by family on April 3. He will be missed and he will be remembered for his very real contributions to the worlds of digital type and graphic arts.

Gordon Kaye: Our 2022 Package Design Awards

Blog April 24, 2022April 27, 2022 Ilana Greenberg

Our 59th anniversary package design awards program is among the largest – and is certainly the most selective – we have organized. This is all the more significant as it comes against the backdrop of a boom in the packaging industry.

Grady: Motion Is Branding’s Future

Blog April 18, 2022April 25, 2022 Ilana Greenberg

Kevin Grady is a Senior Partner in design at Lippincott, a global creative consultancy, where he spearheads programs out of the San Francisco office. He contends that motion design is the future of branding.

Phil Hamlett: Alexa Show Changes The Conversation

Blog April 14, 2022April 14, 2022 Ilana Greenberg

As a former AIGA national board member and co-author of The Living Principles for Design, Phil Hamlett discusses how designers must stretch and grow as design breaks free from print and even screens.

Gwen O’Brien: Crypto, NFTs and Design

Blog, Top Stories April 14, 2022April 14, 2022 Ilana Greenberg

An interview with Gwen O’Brien, an award-winning designer, currently working on her latest project, Design X Collective, a decentralized design studio in the metaverse. She specializes in NFTs, the blockchain, and the future of graphic design.

Posters Celebrate Oscars And Pop Art

Blog, Top Stories March 29, 2022March 31, 2022 Ilana Greenberg

Shutterstock has released 10 bespoke pop art movie posters that honor the Best Picture nominees at the 94th Academy Awards, marking its decade-long annual Oscar Pop! poster series.

Arcana Academy NFT Collection Balloons

Blog, Top Stories March 29, 2022March 31, 2022 Ilana Greenberg

LA’s Arcana Academy creates NFT’s to support non-profit Balloon Brigade.

How Modern Tools Are Reshaping Creative Workflows

Blog March 23, 2022 Ilana Greenberg

Alan Reuter of MCD Partners on three ways the creative workflow is making the design and development process more team-oriented and collaborative.

Joe Crump: 5 Technographic Changes

Blog March 10, 2022March 18, 2022 Ilana Greenberg

Joe Crump of Landor & Fitch on why brands must leverage technology – AR, QR codes, a Metaverse strategy, and more – to drive innovation, connect with their consumers and evolve their story.

Dockendorf: Ego Has No Seat At Table

Blog March 5, 2022March 5, 2022 Ilana Greenberg

Taja Dockendorf of Pulp+Wire on why ego has no place at the table when you aim to empower those around you.

Gordon Kaye On Our 2022 GDUSA People To Watch

Blog February 11, 2022February 11, 2022 Ilana Greenberg

Since 1963, GDUSA has selected a group of newsmakers and influencers, our People To Watch, to profile. It’s an inspiring way to jump start each year, and serves as a reminder of how big and broad and talented is our creative community.

Comment: It’s OK To ‘Sell Out’

Blog February 11, 2022February 11, 2022 Ilana Greenberg

Why is there still a certain snobbishness about ‘commercial work’ and a squeamishness about the business side of the industry?

Penn Station Map Welcomes Visitors

Blog, Top Stories February 9, 2022March 5, 2022 Ilana Greenberg

Creative Source designed the massive map illustration that enhances the glass and steel spandrel at the East End Gateway to Penn Station.

Craig Daily: Branding An Iconic Event

Blog February 7, 2022February 11, 2022 Ilana Greenberg

Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.

How Packaging Is Changing In The Age of Amazon

Blog January 26, 2022February 1, 2022 Ilana Greenberg

Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.

Gordon Kaye: Our 58th GDUSA Design Annual

Blog January 21, 2022January 26, 2022 Ilana Greenberg

We present our 58th American Graphic Design Awards Annual. The 700+ pieces showcased — and their creators — are among the best and brightest – and most resilient – of our community.

Adobe Stock Forecasts 2022 Creative Trends

Blog January 13, 2022January 13, 2022 Ilana Greenberg

Adobe Stock’s 2022 Creative Trends Report uncovers key themes in design, visual and motion trends that will dominate in the coming year.

Rachel Zorel: Have Your Cake and Eat It Too!

Blog January 6, 2022January 13, 2022 Ilana Greenberg

Thoughts from Rachel Zorel of 7 Layer Studio on how business leaders must redefine the ‘Work/Life Balance’ in the pandemic landscape. ‘Have your cake and eat it too!’ is about taking control of your schedules and respecting the precious resource of time.

GDUSA’s Holiday Gift Guide For Creatives

Blog December 9, 2021January 5, 2022 Ilana Greenberg

We’ve pulled together some inspirational suggestions for Holiday gifts for your favorite creative.

Solomeina: Industry Leaders Gather To Teach Design Leadership

Blog November 27, 2021November 25, 2021 Ilana Greenberg

Wolff Olins, Tide, Diageo, Zaha Hadid Architects, and Pentagram join forces with Future London Academy to deliver 2021’s Executive Program for Design Leaders.

Markdalen: It’s Time To Make Your Mark

Blog November 9, 2021November 17, 2021 Ilana Greenberg

New business realities, including joining with Capgemini Group, mean change for frog. But, says Andreas Markdalen, a new brand strategy is helping the iconic design consultancy stay true to its heritage into the next era.

Full Sail University Builds Virtual Production Studio On Campus

Blog November 5, 2021November 16, 2021 Ilana Greenberg

Full Sail University is building a state-of-the-art Virtual Production Studio on its 210+ acre campus located in Winter Park FL. 

Adobe MAX Names Keynote Speakers

Blog October 21, 2021October 21, 2021 Ilana Greenberg

Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.

Graziani: Creating Symbols And Icons For Genre Fiction

Blog October 21, 2021October 21, 2021 Ilana Greenberg

Graziani’s graphic research into the fictional world results in an extensive visual encyclopedia of fictional icons inspired by novels, graphic novels, books, comics, film archives, dramas, and a host of other media.

Gordon Kaye: A Happy Convergence

Blog October 19, 2021October 23, 2021 Ilana Greenberg

Welcome to our 21st annual American Web Design Awards winners showcase.

How A Logo, Designed 17 Years Ago, Is Having A Second Life

Blog October 5, 2021October 5, 2021 Ilana Greenberg

A logo designed by Alessandro/Weber Design 17 years ago for a minor league hockey team is having a second life as a pop icon logo due to a Netflix released documentary and a hockey jersey worn by Drake.

Richard Shear: A New Way To Evaluate Branding and Package Design

All Posts, Blog, Fresh September 16, 2021September 21, 2021 Ilana Greenberg

GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Ruffin: Where Are All The Black People?

Blog September 15, 2021September 29, 2021 Ilana Greenberg

Amber Ruffin will give the keynote address at the 11th edition of the One Club’s Where Are All The Black People (WAATBP) diversity conference and career fair, taking place virtually September 29-30.

Planting A Seed For A More Diverse Graphic Design Industry

Blog September 9, 2021September 9, 2021 Ilana Greenberg

Summer Studio is a pilot program to introduce inner-city students to graphic design as a profession. DJ Haddad led the course in an effort to spotlight that there is a whole world of high-paying careers that exist for the creatively inclined.

Alan Reuter: Staying Ahead In An Evolving Digital Landscape

Blog September 7, 2021September 9, 2021 Ilana Greenberg

Alan Reuter argues that, like any other discipline, design can evolve slowly and before you know it, new paradigms develop. If you aren’t paying attention when that happens, you will fall behind.

Gordon Kaye: Inhouse Designers And The Infodemic

All Posts September 2, 2021September 2, 2021 Ilana Greenberg

Publisher Gordon Kaye on our 2021 American Inhouse Design Awards showcase, the core value proposition for inhouse design departments, and why it all matters in the wake of the pandemic and the great polarization.

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