This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the third in a series of articles that explores the category winners, the creative challenges, and the impact of their efforts.
Shay Onorio has worked in brand strategy and design for more than 24 years for organizations throughout the DC Metro Area—and this year, she’s partnering with McGruff The Crime Dog, to help the National Crime Prevention Council (NCPC) shed a light on the global fentanyl epidemic.
With buying power, digital proficiency and a yearning for meaningful interactions, Generation Z presents a great opportunity for brands, but also a big conundrum, since brands must provide not just the products but also stories and experiences to go with them.
Full Sail University Hall of Fame inductees Kim Alpert, Michael Cardwell, and Nathaniel Howe talk about practical elements of working in the design industry — job hunting and career tips, business and entrepreneurship, clients and collaborators, and more.
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. Here is the second in a series that explores the category winners, their work, and the impact.
Alex Burkholder and Peter Muller of Gensler recommend that, when looking for an impactful, actionable, and timely way to move the needle in support of ESG and carbon goals, start with a fundamental, yet often overlooked tool: signage.
The rise of DTC businesses over the past decade has created an $111+ industry. To get to the bottom of what’s going on in DTC, and where the opportunities are right now, Mike Reed of Reed Words discusses mastering a singular brand voice.
Alan Reuter of MCD Partners on why making accessible web design systems a priority — design that is truly for everyone — is a net benefit for you, your user base, and your business.
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. This is the first in a series of six articles that take a deeper look at the category winners, their work, and the impact of their winning projects.
Molson Coors has grown its brand for many consecutive quarters. One reason: its close relationship of trust with branding agency Brand Opus. Caroline Winnington of the agency and Stewart Yepes of Molson Coors discuss.
Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.
A failed creative internship became a reality check for Max Ottignon of Ragged Edge. Out of the crucible, he learned that discipline, hard work and high standards can lead to having your own successful agency.
The U.S. State Department’s February decision to switch to a Calibri sans serif from Times New Roman is creating an uproar; everyone is waking up to the idea that typography matters.
Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.
The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
It is only one survey, but new research has revealed that Nebraska is the best state in the US to work as a graphic designer. The study by Pixlr.com, a leading web-based photo editor, analyzed US Census Bureau data to make the discovery.
Jennifer Vano of R/GA contend that you can’t build a brand to last, a brand to positively influence business and people, a brand that’s multidimensional and that people trust and believe in, without Verbal Design.
GDUSA remains committed to more and better editorial coverage of the creative community in 2023 – our 60th year – but until then below are web and social media editor Sasha Kaye-Walsh’s 10 favorite stories of 2022.
A meeting between two important figures in modern print, type and graphic arts history at the Museum of Printing – Frank Romano and Joe Treacy (shown here) – led to two fascinating interviews about the pioneering days of digital type.
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
Award winning designer Krystal Pratt argues that the use of digitally interactive sales material creates not only a pandemic proof sales process but a more immersive experience for the future of design.
Full Sail University Graphic Design students recently worked along side the school’s creative department to the design of a custom Land Rover to appear in the Rebelle Rally, a women’s off-road navigation rally.
To mark International Artists Day, Lawn Love compared the 200 biggest US cities to rank 2022’s Most Artsy Cities in America. Link to full rankings inside.
Ted Chong of Ice Cube Marketing on the 3 lessons of Facebook advertising, based on millions spent by Ice Cube Marketing as well as its status as a Meta partner agency.
Arash Rod, UI expert and Lead Artist at chat experience platform Provider GameOn Technology, believes that one way to add personality to chatbot applications is through unique design elements, such as GIFs and videos.
Dr. Meryl Epstein on degree programs offered by Sessions College and their new Prior Learning Assessment (PLA) program developed for adult learners and working professionals.
MAX is one of the largest gatherings of graphic, web, UX, and multi-skilled designers. GDUSA readers save $400 on a full conference pass with promo code M22GDUSA. In-person attendance is limited so register early at adobe.com/go/maxgdusa
GDUSA’s Gordon Kaye with thoughts on our 59th Annual Inhouse Design Awards showcase and why inhouse designers are in a position to create an upcycle of effective, authentic and trustworthy communications. Just when we need it the most.
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.
Molly Ungs argues that the most effective way to reduce waste is to not create it in the first place. Both brands and consumers need to participate in the journey to address and change how we consume and dispose of the products we buy.
Branding commercial enterprises and purpose-centric nonprofits are two vastly different projects, argues Deroy Peraza, and the reasons for those differences are important to understand.
Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.
When NMU’s College of Graduate Studies & Research asked C-90 to create a visual identity to increase their visibility and public awareness, it presented a fascinating design problem.
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
Collated in collaboration with Neurons, a new study from Monotype finds that the right type can boost positive reader response by 13%.
Rashida Salahuddin is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is believer that corporate America should be transparent and practice what they preach.
Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Anna Sing, a multi-disciplinary designer based in New York City, went on a frenetic 15-week effort to create four fonts inspired by the history of houseplants.
