Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
Outside of his Account Executive role at creative and media agency Cutwater, Marc Cruz runs an ongoing webcomic about the misadventures of emojis entitled “Emoji Palooza. ” His passion project leverages the assets from Twitter’s open source Twemoji library.
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Can-Tini approached Saint Urbain with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. The feel, built around the custom script logo is retro, bold, and stylish.
CBX has announced that Mark Christou has joined its team as Principal. A design veteran with a maverick spirit, Mark will help drive new opportunities and further elevate the agency through the expansion of CBX’s capabilities.
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
Little Big Brands worked with Buitoni, the venerable pasta maker, to reinvigorate the brand with a post-pandemic focus on freshness. The visual identity features custom-shot photography and clear space to display the product.
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
GDUSA presents our 60 favorite institutions or programs that prepare students to work in professional graphic design.
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
The 60th anniversary package design showcase, sponsored by Neenah, stands among our largest ever with more than 300 projects for your review. Collectively, it is a display of the power of design.
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.