For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
Category: Top Stories
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Tré Seals Designs Spike Lee Monograph
SPIKE is a visual celebration of Spike Lee’s life and career to date designed by designer Tré Seals.
Ruffin: Where Are All The Black People?
Amber Ruffin will give the keynote address at the 11th edition of the One Club’s Where Are All The Black People (WAATBP) diversity conference and career fair, taking place virtually September 29-30.
Absolut: Home Swede Home
Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.
2021 GDUSA Inhouse Awards Showcase
GDUSA’s American Inhouse Design Awards™ showcase reflects the many and varied ways in which inhouse creatives advance the mission of and build value for their companies, institutions, brands, products, services and causes.
Yelp Reviews Its Logo and App Icons
Yelp’s refreshed logo and reimagined suite of app icons are part of the continued rollout of their new modernized platform.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.
Emoji Study: Thumbs Up To Thumbs Up
Adobe surveyed 7,000 global emoji users to explore the impact of emoji on digital communication. Among the findings: a thumbs up for the thumbs up, eggplant confusion, and what else works for work and dating.
2021 Health + Wellness Design Awards
Our annual GDUSA Health+Wellness Design Awards™ competition honors graphic design excellence in this hugely important and high-profile arena.
GDUSA’s 58th Annual Print Design Survey
Sponsored by Verso Corporation, our 58th Annual Print and Paper Design Survey looks at the enduring strengths and ongoing challenges. All filtered through the experience of the pandemic and how that may shape post-pandemic print.
LogoLounge 2021 Trend Report
LogoLounge 2021: Designers as Scouts and Guides in Alien Territory
HUSH and HBO Reimagine Retail
In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.
Carnegie Hall Bows To Past
Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.
M&M’s Hang Out At Mall Of America
M&M’s partners with Landor & Fitch to bring a new M&M’s Mall of America store to life. It’s big and colorful. And, of course, includes selfie-worthy backdrops and shareable social moments.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Craig Black Nets Soccer Art Installation
Scottish artist Craig Black has created ‘The Fusion Series – Footballs’. It’s an art installation of unique and collectable pieces.
Haberman Brings Joy To Sausage Category
Full service marketing agency Haberman is bringing joy to the sausage category with a creative campaign for Gilbert’s Craft Sausages that stars puppets having friendly summer fun.
Mr. Peanut Sheds His Shell
Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
National Is Back In The National Gallery
The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Turner Duckworth Makes Its Mark
Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.
Lipman: How the Internet Ruined Design…
Gregg Lipman of CBX on why design is a process and a craft, not a software-driven deliverable, and is best left to design professionals.
2021 GDUSA Package Design Awards
Package design and related disciplines are increasingly the difference makers in communicating the message, advancing the brand, and influencing the purchasing decision.
Birk Creative: ‘We Got You’
Birk Creative partnered with Advocate Health Care and the Illinois Department of Healthcare and Family Services to create a custom public outreach campaign that promotes COVID-19 informational and virtual health care options.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Enter Our 2021 Health+Wellness Awards
https://gdusa.com/competitions/enter-now/enter-now-2021-health-and-wellness-design-awards
2021 GDUSA Top Graphic Design Schools
A list of 50 of our favorite institutions that prepare students to work in professional graphic design, factoring in decades long relationships with designers, students, recruiters, educators.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
PepsiCo Designers Rise To Occasion
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar Rebuilds Paramount Peak
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Supporting Girls Who Code
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
Yumi Takes Intimate Look At Parenting
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.