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Category: Top Stories

Kraft Singles Logo Is Creamier

Fresh, Top Stories May 27, 2023May 27, 2023 Ilana Greenberg

To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.

Frankel Identity Changes Conversation

Fresh, Top Stories May 23, 2023May 23, 2023 Ilana Greenberg

Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.

World Cup 2026 Logo Unveiled

Fresh, News, Top Stories May 22, 2023May 24, 2023 Ilana Greenberg

The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.

Stella Artois Logo Hides In Artworks

Fresh, Top Stories May 18, 2023May 18, 2023 Ilana Greenberg

The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.

British Vogue Releases Braille Edition

Fresh, News, Top Stories May 16, 2023May 16, 2023 Ilana Greenberg

British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.

Turner Duckworth Melts For Reese’s

Package Design USA (PDUSA), Top Stories May 16, 2023May 23, 2023 Ilana Greenberg

Turner Duckworth has refreshed Reese’s ice cream product line with new packaging and branding. While the brand is synonymous with the iconic Peanut Butter Cups, consumers didn’t readily associate the brand with frozen treats.

Noun Ventures Energizes Protein Bars

Package Design USA (PDUSA), Top Stories May 15, 2023May 15, 2023 Ilana Greenberg

Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.

New Sundance Logo Homage To Big Screen

Fresh, News, Top Stories May 13, 2023May 13, 2023 Ilana Greenberg

Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.

Gen Z Rewrites Engagement Rulebook

Blog, Top Stories May 10, 2023May 11, 2023 Ilana Greenberg

With buying power, digital proficiency and a yearning for meaningful interactions, Generation Z presents a great opportunity for brands, but also a big conundrum, since brands must provide not just the products but also stories and experiences to go with them.

Skittles Follows The Rainbow

Package Design USA (PDUSA), Top Stories May 9, 2023May 9, 2023 Ilana Greenberg

For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.

Warner Bros. Family United By Shield

Fresh, Top Stories May 4, 2023May 8, 2023 Ilana Greenberg

Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.

Jim Beam Branding Has Spirit Of Place

Package Design USA (PDUSA), Top Stories May 3, 2023May 4, 2023 Ilana Greenberg

A visual identity and package design by Turner Duckworth, along with advertising by Leo Burnett, give leading bourbon brand Jim Beam a sense of history and place as well as a fresh energy and optimistic positioning.

2023 GDUSA Package Awards Showcase

Competitions, Package Design, Top Stories May 2, 2023May 8, 2023 Gordon Kaye

The 60th anniversary package design showcase, sponsored by Neenah, stands among our largest ever with more than 300 projects for your review. Collectively, it is a display of the power of design.

2023 GDUSA Top Design Schools

Features, Top Design Schools, Top Stories April 24, 2023May 1, 2023 Gordon Kaye

GDUSA presents our 60 favorite institutions or programs that prepare students to work in professional graphic design.

Blink Rebrand Is Mood Over Muscle

Fresh, News, Top Stories April 18, 2023April 18, 2023 Ilana Greenberg

Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.

Odgis Brands and Names Open to Debate

Fresh, News, Top Stories April 17, 2023April 18, 2023 Ilana Greenberg

Open to Debate, previously known as Intelligence Squared US, is a leading debate-driven media platform where people can engage with those holding opposing views on complex issues. Odgis + Co had the opportunity to rename and rebrand them.

JKR Refreshes Nordstrom Rack Logo

Fresh, News, Top Stories April 17, 2023April 18, 2023 Ilana Greenberg

A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.

Opara Collaborates On Cannabis Brand

Fresh, News, Top Stories April 10, 2023April 12, 2023 Ilana Greenberg

Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.

Pepsi Logo Unites Globe and Wordmark

Package Design USA (PDUSA), Top Stories April 1, 2023April 12, 2023 Ilana Greenberg

PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.

Rich Tu Enjoys Sunday Afternoon

Fresh, News, People, Top Stories April 1, 2023April 12, 2023 Ilana Greenberg

Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.

Dyslexic Designer Busts Stigma

Fresh, News, Top Stories March 31, 2023April 12, 2023 Ilana Greenberg

The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.

Not All New Yorkers Heart NYC (Logo)

Fresh, News, Top Stories March 22, 2023March 22, 2023 Ilana Greenberg

Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…

Nesquik Mascot Now Digital-First

Fresh, Top Stories March 17, 2023March 21, 2023 Ilana Greenberg

NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.

Applied Design Just The Ticket

Fresh, Top Stories March 12, 2023March 19, 2023 Ilana Greenberg

The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.

US Army Rebrand Reflects Changing Times

Fresh, Top Stories March 9, 2023April 25, 2023 Ilana Greenberg

To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.

2023 GDUSA People To Watch

Fresh, People to Watch 2023, Top Stories February 22, 2023March 3, 2023 Gordon Kaye

For 60 years, the first edition of Graphic Design USA has recognized ‘People to Watch’ who embody the spirit of the creative community. Individuals we know and respect for a combination of talent, success, leadership, newsworthiness, influence, and community service writ large.

7UP Brand Identity Promises ‘UPliftment’

Package Design USA (PDUSA), Top Stories February 21, 2023March 3, 2023 Ilana Greenberg

7UP® has announced a modern design that adds moments of ‘UPliftment’ and positivity and surprise to the everyday, and that elevates the brand’s international positioning. The identity is by PepsiCo Design and Innovation.

2023 GDUSA Students To Watch

People, Students to Watch 2023, Top Stories February 21, 2023March 3, 2023 Gordon Kaye

It’s a long tradition here at GDUSA and it’s back for 2023. With the help of several of America’s leading art and design schools and programs, we once again identify top students ready to burst on the graphic design scene.

Mrs&Mr Rebrands Walmart Intimates

Package Design USA (PDUSA), Top Stories February 6, 2023February 8, 2023 Ilana Greenberg

Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.

NYC Marathon Logo Distills Lady Liberty

Fresh, News, Top Stories February 4, 2023February 9, 2023 Ilana Greenberg

Chermayeff & Geismar & Haviv has redesigned the logo for the TCS New York City Marathon. A key goal is to create a powerful and independent brand asset for event and sponsor.

Who We Are At 60

Top Stories, Who We Are February 1, 2023February 8, 2023 Ilana Greenberg

For 60 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals.

59th GDUSA Design Showcase

Competitions, Fresh, Graphic Design, Top Stories January 30, 2023March 20, 2023 Gordon Kaye

Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.

Ten Type Trends For 2023

Products + Papers, Top Stories January 25, 2023February 8, 2023 Ilana Greenberg

Monotype has released its annual Type Trends Report examining how the current state of affairs manifests in design terms. The 10 trends showcase how expressions and digital touchpoints are becoming increasingly important to brands.

DesignStudio Pilots ‘Going’ Rebrand

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.

ThoughtMatter Rethinks ‘Ugly’ Produce

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.

VSA Celebrates 40 With Video Series

Fresh, Top Stories January 12, 2023January 13, 2023 Ilana Greenberg

To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.

OLI Enters Bejing’s Forbidden City

Fresh, Top Stories January 12, 2023January 16, 2023 Ilana Greenberg

Mirroring the Heart of Heaven and Earth: Ideals and Images in the Chinese Study, an exhibition designed by New York-based firm OLI Architecture, has opened in the Palace Museum in Beijing’s Forbidden City.

Best State To Be A Graphic Designer?

Blog, Top Stories January 12, 2023January 16, 2023 Ilana Greenberg

It is only one survey, but new research has revealed that Nebraska is the best state in the US to work as a graphic designer. The study by Pixlr.com, a leading web-based photo editor, analyzed US Census Bureau data to make the discovery.

Warner Bros. Studio Celebrates Centennial

Fresh, News, Top Stories December 22, 2022December 22, 2022 Ilana Greenberg

Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.

Pantone Color of Year: Viva Magenta

Fresh, News, Top Stories December 16, 2022December 16, 2022 Ilana Greenberg

Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”

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