JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Category: Top Stories
2024 GDUSA People To Watch
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the exceptional opportunities it presents. MOHAWK is the exclusive sponsor.
National Geographic Refreshes Design
National Geographic’s redesign is the first under the direction of Editor Nathan Lump and Creative Director Paul Martinez, both of whom joined the magazine in 2022. It comes as Nat Geo shifts to a subscriber-only model and drops newsstand sales.
2024 GDUSA Students To Watch
With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
Mrs&Mr Brands Delivery-First Wonder
For entrepreneur Marc Lore’s food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Ocean Spray Branding Goes ‘Wild’
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
Rosete Upped At Tiger Lily
Creative and production studio TigerLily has promoted award-winning creative Varick Rosete to Chief Design Officer + Principal. Rosete previously spent more than a decade as Art Director at the studio.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Honda EV Logo Welcomes Future
Honda is introducing a new version of its ‘H mark’ logo which will appear on future EVs. Honda says it’s meant to resemble two outstretched hands, welcoming an exciting but unsettled automotive future.
Peach Fuzz Is Pantone Color Of Year
Pantone’s 25th anniversary Color of the Year is Peach Fuzz. Nestled between pink and orange, the color experts say the hue brings belonging, inspires recalibration, and an opportunity for enriching mind, body and soul.
Dove Changes Game For Black Hair
Addressing video games’ lack of realistic natural hair, Edelman and Dove partnered with the Open Source Afro Hair Library to create a comprehensive guide – “Code My Crown.”
Ribbon Identity Suggests Unity
Chermayeff & Geismar & Haviv designs the identity for America250, a nonpartisan celebration of the 250th anniversary of the signing of the Declaration of Independence. The image suggests unity, cohesion, continuity, an ongoing journey.
Landor Floats Ultramarine Identity
Landor & Fitch is now simply ‘Landor’. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s offerings expand and evolve. The signature color is a nod to the firm’s ferryboat origin story.
Fuel Your Team’s Creative Fire
Agencies shouldn’t just think about investment in learning in terms of money for products or technologies. Dan Crowder says the real investment needs to come in how you fuel your team’s creative fire.
George Tscherny: A Remembrance
Legendary graphic designer George Tscherny passed away in mid-November at the age of 99. Here is a poignant remembrance of ‘Mr. Tscherny’ from graphic designer turned accomplished fine artist Linda Stillman.
2023 GDUSA Health+Wellness Showcase
The annual GDUSA Health+Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important and high-profile arena.
2023 GDUSA Responsible Designers
Each year, GDUSA highlights creative and thought leaders who use design principles, talents and skills to help make the world a better and more sustainable place as they see it. DOMTAR is the exclusive sponsor.
Ken Carbone’s Top Ten: Then And Now
Legendary designer Ken Carbone, a recipient of the 2012 AIGA medal, is currently a Senior Advisor to the Chicago-based strategic branding firm 50,000feet. He shares with us ten designers, then and now, who have inspired him.
Odgis Rebrands Renewable Power Firm
Award-winning and woman-owned Odgis + Co has renamed and rebranded Deriva Energy. The logomark is intended to represent both solar and wind energy.
Blue Skies For Arizona Non-Profit
Designing To Combat Poverty AZURA is a nonprofit that provides a myriad of solutions that impact poverty from veteran services to childhood literacy to foster care. David Langton Creative developed the name and brand strategy from the words Arizona + Future, combining key letters from each. Langton notes that “we also leveraged the concept of […]
USPS Stamp Design Honors RBG
Designed by art director Ethel Kessler for the United States Postal Service, the Forever stamp commemorates Ruth Bader Ginsburg as an American cultural icon and passionate proponent of equal justice.
Airport Graphics Inspired By ’60s
Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.
Art Brings Dia de los Muertos To Life
PepsiCo’s Rockstar Energy Drinks has launched a new campaign, including a collection of limited edition cans by artist Joaquin Nava, that celebrates Dia de la Muertos and, more broadly, honors Mexican heritage and culture.
Crypto Branding Seeks To Rise Above
Grayscale Investments, the world’s largest crypto asset manager unveils a new brand identity. Created by IPG creative company Elephant, the rebrand coincides with the 10th anniversary of the firm and its flagship fund.
Seymour Chwast Is ‘Design Visionary’
Cooper Hewitt, Smithsonian Design Museum has honored the winners of the 2023 National Design Awards, recognizing design innovation and impact in 10 categories. Now in their 24th year, the program brings national recognition to the ways in which design enriches everyday life.
Denver Neighborhood Turns To Design
Wunder Werkz has created a visual language and brand systems to revive a Denver’s Sun Valley neighborhood and ‘give it back to the immigrants that made it a home.’
Facebook Posts Subtle Identity Refresh
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.