Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.
Category: Top Stories
Mucca Elects Suffragette Typeface
Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.
Design Army Salutes DC Style
The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
MFA Boston Rebrand Welcomes All
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
2022 GDUSA Inhouse Award Showcase
Sponsored by Robert Half, GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for outstanding work by inhouse designers and their departments.
Corel Is Now Alludo
Corel is undergoing a full rebrand including a new name: Alludo. The rebranding is part of Alludo’s commitment to reimagining the future of work — not just where people work, but also how, when, and even why they work.
COLLINS Rebrands Girl Scouts
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Building a Career In Art and Design
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
AIGA Promotes The Vote
In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.
Tabasco Identity Brings The Spice
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Niedermeier Visualizes Decarbonization
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
20th Annual LogoLounge Trend Report
For the 20th straight year, GDUSA publishes Bill Gardner’s LogoLounge trend report, the first and last word on logo trends and the cultural context within which they are conceived. As Bill says: “Only when you grasp the trends… can you transcend.”
2022 GDUSA Digital Design Showcase
A showcase of selected winners of our 22nd Annual American Digital Design Awards.™
Pentagram Updates Iconic 92nd Street ‘Y’
Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.
IKEA Furnishes AI Design Experience
IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.
GSK Identity Signals New Purpose
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
PEBBLES Teams With Nike and LeBron
east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Common Good Rebrands For New Era
LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.
AIGA Medals: Oberman, Blauvelt, Sandhaus
AIGA announces recipients of the AIGA Medal, Steven Heller Prize for Cultural Commentary, and AIGA Corporate Leadership Award. The recognition takes place during the AIGA Design Conference, in person for the first time since 2019.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Pentagram Co-Founder Colin Forbes Passes
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
Culinary Institute Preps New Identity
Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.
GoFundMe Goes For Digital Empathy
GoFundMe is taking a more sensitive approach to grief, with a new design flow for those organizing fundraisers for funeral and memorial costs that reframes the experience to feel more personal and less transactional.
JMS Puts Human Face On Analytics
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
MullenLowe’s Work May Offend You
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
Two Things To Tourists: Stay Sunny
Creative agency Two Things has created a campaign that employs non-traditional media and partnerships with local businesses to remind surging Sun Valley tourists not to be rude, disrespectful or aggressive.
First-Ever Barbie Doll With Hearing Aid
This June Mattel is releasing a new set of dolls as part of its ongoing response to calls for diversity and inclusion in toy making. This includes a Barbie doll with a hearing aid.
Troup (Almost) Breaks TikTok
Troup is a branding and design firm whose first foray into TikTok – for TurboTax – generated close to 7 billion impressions.
Knapp: Accessibility Is Fundamental
Peter Knapp, Group Chairman, Landor & Fitch, on Global Accessibility Day. He argues that making products and experiences both accessible and inclusive should be the fundamental building block of modern design and brand responsibility.
Iridescent Installation By C&G Partners
The Rockefeller University has a new iridescent display by C&G Partners for its annual award honoring women scientists. The design features a floating hexagonal lattice of lightweight aluminum and changeable translucent panels.
KCRW Radio: Always On LA
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Packaging Good Clean Fun
BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.
New Podcast Helps Navigate The Grind
The Creative Shit Show podcast, hosted by creative entrepreneurs, Von Glitschka, Justin Ahrens, Karen Larson, and Jamie Saunders, is intended to help designers, marketers and creatives navigate the daily grind.
LBB Helps Halo Lead The Pack
Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Jiménez Redesigns Batman Logo
The iconic Batman logo has been redesigned for the first time since 2011. The latest design, debuting in the 125th issue of the Batman comic book series this coming July, has been developed by new head artist Jorge Jiménez.
2022 GDUSA Package Awards Showcase
The 2022 showcase stands among our largest ever and against the backdrop of accelerating packaging industry growth. More than 330 winning projects and campaigns from talented design firms, agencies, inhouse departments and more.