Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Category: Top Stories
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
Does Design Have An Ageism Problem?
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Turner Duckworth Elevates RISE Brand
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
AI and The Future of Packaging
Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’
Chase Captures ‘Thät’s Dazs’ Personality
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
Bit-O-Honey Packaging Skews Sophisticated
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
2023 LogoLounge Trend Report
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
GDUSA’s 60th Print + Paper Survey
Yogi Berra said ‘you can observe a lot by watching.’ For six decades, we have been ‘on watch’ – tracking, noting, celebrating the vital and evolving role of print and paper in service of graphic communications. Sponsor of our 60th annual reader survey is BILLERUD.
Nickelodeon Logo Brings Splat Back
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
Advertising, Webcomics & Emoji Palooza
Outside of his Account Executive role at creative and media agency Cutwater, Marc Cruz runs an ongoing webcomic about the misadventures of emojis entitled “Emoji Palooza. ” His passion project leverages the assets from Twitter’s open source Twemoji library.
2023 GDUSA Digital Design Showcase
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Span Goes Back To School
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Saint Urbain Woos Sartorial Drinkers
Can-Tini approached Saint Urbain with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. The feel, built around the custom script logo is retro, bold, and stylish.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’
Christou To Principal At CBX
CBX has announced that Mark Christou has joined its team as Principal. A design veteran with a maverick spirit, Mark will help drive new opportunities and further elevate the agency through the expansion of CBX’s capabilities.
Hartz Unleashes Unconditional Love
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
W+K Celebrates The Heinz Obsessed
HEINZ announces its first new global platform in its 150-year history. The “It Has to be HEINZ” campaign by Wieden+Kennedy is inspired by real-life stories of fans’ love of the brand, its ketchup and beans, and other varied products.
Play Brands People-First AI Company
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
LBB Freshens Buitoni Pasta Brand
Little Big Brands worked with Buitoni, the venerable pasta maker, to reinvigorate the brand with a post-pandemic focus on freshness. The visual identity features custom-shot photography and clear space to display the product.
Kraft Singles Logo Is Creamier
To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
Frankel Identity Changes Conversation
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
2023 GDUSA Top Design Schools
GDUSA presents our 60 favorite institutions or programs that prepare students to work in professional graphic design.
World Cup 2026 Logo Unveiled
The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.
Where’s Stella? Logo Hides In Artworks
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue Releases Braille Edition
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
Turner Duckworth Melts For Reese’s
Turner Duckworth has refreshed Reese’s ice cream product line with new packaging and branding. While the brand is synonymous with the iconic Peanut Butter Cups, consumers didn’t readily associate the brand with frozen treats.
Noun Ventures Energizes Protein Bars
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
Gen Z Rewrites Engagement Rulebook
With buying power, digital proficiency and a yearning for meaningful interactions, Generation Z presents a great opportunity for brands, but also a big conundrum, since brands must provide not just the products but also stories and experiences to go with them.
Skittles Follows The Rainbow
For the second year, Skittles has launched a limited-edition lineup of LGBTQ+ Pride packs with exclusive designs created by LGBTQ+ artists. The packaging aims to increase visibility and support for the community.
Warner Bros. Family United By Shield
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
Jim Beam Branding Has Spirit Of Place
A visual identity and package design by Turner Duckworth, along with advertising by Leo Burnett, give leading bourbon brand Jim Beam a sense of history and place as well as a fresh energy and optimistic positioning.
2023 GDUSA Package Awards Showcase
The 60th anniversary package design showcase, sponsored by Neenah, stands among our largest ever with more than 300 projects for your review. Collectively, it is a display of the power of design.
Blink Rebrand Is Mood Over Muscle
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
Odgis Brands and Names Open to Debate
Open to Debate, previously known as Intelligence Squared US, is a leading debate-driven media platform where people can engage with those holding opposing views on complex issues. Odgis + Co had the opportunity to rename and rebrand them.
JKR Refreshes Nordstrom Rack Logo
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.