Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
For 2021, GDUSA’s annual top students to watch, selected with the help of leading art and design schools and programs.
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
Our 57th anniversary winners’ showcase, the 2020 GDUSA Design Annual reflects the increasingly expansive ways in which graphic design shapes business and society.
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
JinJa Birkenbeuel, CEO, Birk Creative, came up with an idea to help small businesses survive during the pandemic that includes giving them a marketing tool subsidized by her agency.
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.
GDUSA’s 2020 American Inhouse Design Awards is the original and premier showcase for outstanding work by inhouse creative professionals.
Chermayeff & Geismar & Haviv have designed the logo for Corus International, the new parent brand for Lutheran World Relief and IMA World Health.
Team Creatif USA bring ingenuity when updating the Laughing Cow brand’s visual story by bringing new life to the iconic cow design.