Our annual best-of-year showcase, sponsored by Billerud, captures the manifold power of creative professionals to serve and shape commerce, culture and causes. A special ‘Designing For Good’ category is inspired by global talent solutions leader Robert Half.
Walmart has unveiled its first brand refresh in 17 years which the company says reflects an “evolution as a people-led, tech-powered omnichannel retailer. The refresh has been executed by Jones Knowles Ritchie (JKR) with in-store design work by Landor.
Edmond Huot is a globally renowned designer specializing in airline branding and livery design. With over two decades of experience, he has shaped the visual identities of some of the world’s most prominent airlines. He shares his thoughts on airline design trends in 2025.
Lexington Partners sought Leibowitz’s help to craft and execute a brand strategy that emphasizes the firm’s stability as a commitment to quality and as a vital competitive edge. The brand also unifies the tone of voice and visuals to create a cohesive presence.
This annual competition celebrates the power of package design to tell the story, advance the brand, amplify the experience, make the sale, forge a connection at the moment of truth. Mohawk and Fedrigoni Special Papers are the sponsors. FEB 21 is the deadline.
The rise of artificial intelligence (AI) is transforming every aspect of our lives, graphic design is no exception. The rise of generative AI (genAI) is leaving many fearing for the future. But many are adapting to these new technologies and many of those using AI are already winning in the game.
A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction, while also unveiling an evolved visual identity developed in collaboration with Wolff Olins.
Originally produced in a limited print run by Pentagram themselves, this edition offers more than double the content. The one thousand marks reproduced in these pages represent the diverse array of identity work produced by Pentagram’s partners, past and present.
The Pantone Color of the Year 2025 is Mocha Mousse, a rich, brown hue. It is said to reflect a global desire for comfort, connection and harmony in a turbulent world. The choice influences fashion, product, graphic design and more.
Pentagram’s website for the Federal government provides transparency for the public. But the use of AI tool Midjourney to create 1000+ illustrations exposes a fault line within the creative community. Paula Scher defends it as a modern best practice.
Omnicom announced that it is acquiring rival holding company IPG, creating the world’s larges advertising group. The new company will be called Omnicom and will encompass ad agencies such as BBDO, DDB, TBWA, Goodby Silverstein, McCann, FCB, Deutsch, The Martin Agency, and MullenLowe,
Jaguar, the venerable British luxury automaker, rebrands with a new wordmark and redrawn ‘leaper’ symbol. The company is being lauded (by some) for originality and inclusivity; and pilloried (by others) for ‘destroying’ an iconic brand. Take your pick.
Art is inherently political, according to ThoughtMatter’s Jessie McGuire. In a time where design choices shape public perception and influence social change, art can reshape how brands, institutions, and campaigns connect with audiences, making it a tool for meaningful social impact.
Design executive Kate Aronowitz of Google Ventures will mentor students from the SCAD De Sole School of Business Innovation, School of Design, and School of Foundation Studies.
The annual GDUSA Health+Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important and high-profile arena.
As twin sisters and co-founders of Buttercrumble, a creative studio, Abigail and Chloe Baldwin have navigated their way through the creative industry while facing the challenges of being young, working-class women. Their journey taught them resilience but also revealed systemic barriers, particularly for those from underrepresented backgrounds.
The new name and brand refresh mark were developed to mark a pivotal moment for the company as its impact on corporate credit is significant and growing.
Checkmyfile’s rebrand has overhauled the digital experience so that checking credit becomes a lifelong habit, not just a one-time task.
The KU Allen Fieldhouse, often hailed as “The Cathedral of Basketball,” has just undergone a renovation led by Multistudio,. The reimagined 325,000-square-foot arena debuted in October.
A new unified visual identity by Pentagram connects the Guggenheim Foundation’s range of museums across New York, Venice, Bilbao, and the forthcoming Abu Dhabi. At the heart is a new typeface Guggenheim Sans.
Our flagship end-of-year best-of-year competition open to everyone: creative firms, design studios, ad agencies, inhouse and institutional departments, freelancers, students, and more. We honor excellence across all media in more than two dozen categories. THIS COMPETITION IS NOW CLOSED.
High Tides’s elegant designs see to embody the efficiency of AZAK’s revolutionary wheel technology. AZAK places all the vehicle drive components inside the wheel which saves space and weight with the goal of enabling faster, broader adoption of electric vehicles (EVs).
Kimberly-Clark has partnered with Turner Duckworth to create a new global visual identity for heritage brand Kleenex. The rebrand seeks to bring cohesion across all markets while also infusing the brand with a more distinct personality. A refined logo, illustrations, and updated palette are among the assets.
Jolly Rancher has partnered with Little Big Brands (LBB) to revitalize its packaging and visual identity. Jolly Rancher’s new look seeks to capture the essence of its “larger-than-life personality and unmistakable flavor experience.”
Paper Excellence Group has announced the operational integration of the recently acquired Domtar Corporation and Resolute Forest Products with the legacy Paper Excellence business, forming a leading, unified forest products company. This integration represents a strategic alignment of the companies’ strengths, resources and expertise — doing business under the Domtar name and new brand identity.
The AI Revolution: is your team ready? Generative AI is opening up new possibilities in visual communication. Lucy Marino of global talent solutions leader Robert Half urges creative leaders to put this technology to work for a competitive edge.
VML has launched Brand Design at VML, a studio specializing in powering brand growth through design. Leading the North America group will be Robb Smigielski, Chief Design Officer for North America.
To create excitement for Morphe’s new holiday capsule collection, Design Army conceived a wildly tongue-in-cheek, eye-popping social-first campaign that celebrates holiday glam to the max. Featured are a series of snappy film clips inspire by old-school TV Soaps. The subtext: embrace the chaos.
The new Mountain Dew logo and brand system returns to the soda’s roots as a hill-born mixer and marks a massive departure from the razor-sharp logo the brand has used since 2009.
Robinhood has revealed a new visual identity with a new logo and elevated branding to symbolized the evolution from a scrappy startup to a full-services financial platform for the latest generation of investors.
Package design is where creativity meets problem-solving. Graphic Design students at Full Sail University take a Packaging & Prototypes course that covers the basics, plus creative strategies and technical skills. The institution is a leader in Graphic Design, Media Design, and Digital Arts & Design.
Smashburger has unveiled a refreshed brand identity that infuses the company with vibrant new energy and a modern look. This update features redesigned logos, new colors, fresh typefaces and a distinctive brand voice, all crafted to bring Smashburger’s unique and bold personality to life.
Deutsch LA has officially rebranded to Deutsch, becoming the sole bearers and stewards of the brand. A new visual identity inspired by the diversity and individuality of LA — and the agency — accompanies the rebrand. The new look and feel blends mixed-media, texture, color, language, code and art.
CBX rebrands a plant-based protein bar challenger brand as it moves from beyond the natural foods channel into the major retailers.
At a time when American democracy is challenged, SYLVAIN worked hand in hand with Civic News Company to infuse the spirit of the brand into an identity system that reflects optimism, care, and local expertise evident in their journalism.
Phaidon has published Graphic Classics, a visual survey of graphic design history as told through 500 iconic projects from the beginnings of mechanical reproduction to the present day. 50 new projects focus on often marginalized graphic designers and groups.
Jim Misener examines the backlash that ESG is experiencing as well as a principled response that companies should take. Jim’s message to clients: control the branding and control the narrative, and you’ll build a stronger, more resilient business.
Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. Entitled “Unconditional Love Confessions,” it captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats.
Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
StrawberryFrog has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo in order to inject diverse perspectives into their creative DNA.
