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Category: Top Stories

Our Packaging Awards Is Now Open

Competitions, Enter Now, Top Stories January 29, 2023January 29, 2023 Ilana Greenberg

GDUSA’s American Package Design Awards™ – sponsored by Neenah – celebrates the power of packaging to engage the audience, advance the brand, tell the story, make the sale. This year we introduce a Neenah Gold Award for excellence in the use of paper for packaging.

59th GDUSA Design Showcase

Competitions, Fresh, Graphic Design, Top Stories January 13, 2023January 13, 2023 Gordon Kaye

Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.

DesignStudio Pilots ‘Going’ Rebrand

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.

ThoughtMatter Rethinks ‘Ugly’ Produce

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.

VSA Celebrates 40 With Video Series

Fresh, Top Stories January 12, 2023January 13, 2023 Ilana Greenberg

To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.

OLI Enters Bejing’s Forbidden City

Fresh, Top Stories January 12, 2023January 16, 2023 Ilana Greenberg

Mirroring the Heart of Heaven and Earth: Ideals and Images in the Chinese Study, an exhibition designed by New York-based firm OLI Architecture, has opened in the Palace Museum in Beijing’s Forbidden City.

Best State To Be A Graphic Designer?

Blog, Top Stories January 12, 2023January 16, 2023 Ilana Greenberg

It is only one survey, but new research has revealed that Nebraska is the best state in the US to work as a graphic designer. The study by Pixlr.com, a leading web-based photo editor, analyzed US Census Bureau data to make the discovery.

Warner Bros. Studio Celebrates Centennial

Fresh, News, Top Stories December 22, 2022December 22, 2022 Ilana Greenberg

Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.

Pantone Color of Year: Viva Magenta

Fresh, News, Top Stories December 16, 2022December 16, 2022 Ilana Greenberg

Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”

Audi Flattens Logo

Fresh, News, Top Stories December 16, 2022December 16, 2022 Ilana Greenberg

Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

2022 GDUSA Responsible Designers

Features, Responsible Design, Top Stories November 23, 2022December 2, 2022 Gordon Kaye

GDUSA highlights creative and thought leaders who use design principles, talents and skills to make the world a better place as they see it.

George Lois Was ‘Most Influential’

People, Top Stories November 22, 2022December 2, 2022 Ilana Greenberg

The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”

Pentagram Keeps Shakespeare Relevant

Fresh, News, Top Stories November 12, 2022November 12, 2022 Ilana Greenberg

Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.

2022 GDUSA Health+Wellness Showcase

Competitions, Health + Wellness Design, Top Stories October 30, 2022October 31, 2022 Gordon Kaye

The annual GDUSA Health+Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important and high-profile segment of the economy.

Olympics Sport Vibrant Brand Identity

Fresh, News, Top Stories October 12, 2022October 12, 2022 Ilana Greenberg

Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.

Alterna Logo Signals Sustainable Steel

Fresh, Top Stories September 29, 2022September 27, 2022 Ilana Greenberg

To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.

Wine Label Collages Say Welcome

Package Design USA (PDUSA), Top Stories September 26, 2022October 4, 2022 Ilana Greenberg

Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.

Mucca Elects Suffragette Typeface

Fresh, News, Top Stories September 22, 2022September 23, 2022 Ilana Greenberg

Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.

2022 GDUSA Inhouse Award Showcase

Competitions, Inhouse Design, Top Stories September 13, 2022September 15, 2022 Gordon Kaye

Sponsored by Robert Half, GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for outstanding work by inhouse designers and their departments.

Corel Is Now Alludo

Products + Papers, Top Stories September 12, 2022September 15, 2022 Ilana Greenberg

Corel is undergoing a full rebrand including a new name: Alludo. The rebranding is part of Alludo’s commitment to reimagining the future of work — not just where people work, but also how, when, and even why they work.

COLLINS Rebrands Girl Scouts

Fresh, News, Top Stories September 11, 2022September 15, 2022 Ilana Greenberg

COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.

Building a Career In Art and Design

Blog, Fresh, Top Stories August 22, 2022August 23, 2022 Ilana Greenberg

This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.

AIGA Promotes The Vote

Blog, Top Stories August 16, 2022August 17, 2022 Ilana Greenberg

In the lead-up to the 2022 midterm elections, AIGA has created resources to encourage all voting-age populations to exercise their civic rights.

Tabasco Identity Brings The Spice

Package Design USA (PDUSA), Top Stories August 10, 2022August 11, 2022 Ilana Greenberg

Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.

Demystifying Traditional Chinese Medicine

Package Design USA (PDUSA), Top Stories August 4, 2022August 5, 2022 Ilana Greenberg

Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.

Niedermeier Visualizes Decarbonization

Fresh, Top Stories August 2, 2022August 2, 2022 Ilana Greenberg

For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.

20th Annual LogoLounge Trend Report

LogoLounge 2022, Top Stories July 14, 2022July 16, 2022 Gordon Kaye

For the 20th straight year, GDUSA publishes Bill Gardner’s LogoLounge trend report, the first and last word on logo trends and the cultural context within which they are conceived. As Bill says: “Only when you grasp the trends… can you transcend.”

2022 GDUSA Digital Design Showcase

Competitions, Digital Design, Top Stories July 13, 2022July 13, 2022 Gordon Kaye

A showcase of selected winners of our 22nd Annual American Digital Design Awards.™

Pentagram Updates Iconic 92nd Street ‘Y’

Fresh, Top Stories July 6, 2022July 16, 2022 Ilana Greenberg

Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.

IKEA Furnishes AI Design Experience

Fresh, Top Stories July 5, 2022July 5, 2022 Ilana Greenberg

IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.

GSK Identity Signals New Purpose

Fresh, Top Stories June 29, 2022June 29, 2022 Ilana Greenberg

GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.

Kraft Mac & Cheese Gets Comfortable

Package Design USA (PDUSA), Top Stories June 27, 2022June 27, 2022 Ilana Greenberg

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

PEBBLES Teams With Nike and LeBron

Fresh, Top Stories June 21, 2022June 21, 2022 Ilana Greenberg

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.

Madwell Identity Shields Parks

Fresh, News, Top Stories June 20, 2022June 22, 2022 Ilana Greenberg

Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.

Common Good Rebrands For New Era

Fresh, Top Stories June 20, 2022June 21, 2022 Ilana Greenberg

LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.

AIGA Medals: Oberman, Blauvelt, Sandhaus

Fresh, Top Stories June 16, 2022June 18, 2022 Ilana Greenberg

AIGA announces recipients of the AIGA Medal, Steven Heller Prize for Cultural Commentary, and AIGA Corporate Leadership Award. The recognition takes place during the AIGA Design Conference, in person for the first time since 2019.

Schick Celebrates Men’s Individuality

Fresh, News, Top Stories June 10, 2022June 10, 2022 Ilana Greenberg

New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.

Noom Logo Navigates To Better Health

Fresh, News, Top Stories June 6, 2022June 6, 2022 Ilana Greenberg

Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health

Pentagram Co-Founder Colin Forbes Passes

Fresh, News, People, Top Stories June 6, 2022June 6, 2022 Ilana Greenberg

The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.

Culinary Institute Preps New Identity

Fresh, Top Stories June 1, 2022June 1, 2022 Ilana Greenberg

Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.

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