Outstretched Arms
The Honda logo is undergoing significant changes for the first time since 1981. As part of the reveal of its new Series Zero EV models at CES, Honda showed off a new “H mark” that features a simplified shape and a more modern appearance. The company says the logo is meant specifically to show its commitment to EVs, and said that it will first appear on “next generation EVs” including the production versions of these Series Zero vehicles scheduled to arrive in 2026.
The new logo does away with the frame surrounding the H, meaning to evoke a modern, minimalist vibe. The H itself is also wider and more sharply angled, which Honda says is meant to resemble outstretched hands, nodding to the brand’s dedication to expanding the possibilities of mobility and continuing to meet the changing needs of its customers. According to the company, this is “a visual representation of the company’s commitment to innovation and adaptation in a rapidly shifting automotive landscape.” Many have noted that the new logo is reminiscent of the company’s 1969-1980 logo, part and parcel of a logo trend that “everything old is new again.”
In the meantime, Honda’s new 2024 Prologue electric SUV, which is based on a GM platform, will continue to use the old version of the logo. It is unclear whether any non-EV Hondas will eventually adopt the new H, but Honda has previously laid out plans for EVs and fuel-cell vehicles to make up 40% of its new-vehicle sales by 2030, 80% by 2035, and 100% by 2040.
