Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.
SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
For the first time in decades, McCormick launches a new design for its core red cap branded products. Leveraging the redesign to further sustainability, the bottles are made from a 50% post-consumer recycled plastic.
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. This is the first in a series of six articles that take a deeper look at the category winners, their work, and the impact of their winning projects.
Ad agency, Haddad & Partners celebrated its 16th anniversary — and March Madness — and a new agency logo — at an epic party last week. UConn basketball greats engaged agency members in a pop-a-shot competition at Dockside Brewery in Milford CT.
The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
Captain Morgan has unveiled a new package design by Bulletproof which begins a global rollout following the launch of the global ‘Spice On’ campaign last summer. Liquid spice is the hero of the new creative.
Molson Coors has grown its brand for many consecutive quarters. One reason: its close relationship of trust with branding agency Brand Opus. Caroline Winnington of the agency and Stewart Yepes of Molson Coors discuss.
To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.
Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.
On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.
Cooper Hewitt, Smithsonian Design Museum is creating a Digital curatorial department which will collect and care for born-digital work. The new department is led by Andrea Lipps. It is the first new collecting department in 125 years.
Häagen-Dazs Vanilla ice cream has been renamed the ‘Founder’s Favorite’ on International Women’s Day in recognition of founder Rose Mattus’ contributions. The company supports women who ‘Don’t Hold Back’. Creative concept by Forsman & Bodenfors NY.
Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.
Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.
Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.
The Type Directors Club’s highest honor recognizes individuals and institutions who have made outstanding contributions to typography. Jan Middendorp is the latest recipient and will receive the medal in May.
After 43 years together, two stalwarts of the San Francisco area graphic design community, Duane Michael Maidens and Daniel Patrick O’Brien, are retiring before year’s end. Shown here: dozens of Bay Area creatives circa 1980.
A failed creative internship became a reality check for Max Ottignon of Ragged Edge. Out of the crucible, he learned that discipline, hard work and high standards can lead to having your own successful agency.
Black Chalk has released a new wine with a label showcasing the passion and artistry of the brand. Imagery includes a combination of charcoal markings, black background, and generous use of white space to provide a modern, artistic feel.
The Rockefeller University, a leading biomedical research university tapped Odgis + Co. to help refresh their financial report and create a concise executive summary that captures and underscores 2022’s accomplishments.
Poster House, the first US museum dedicated to the global history of posters, presents two spring exhibitions — Made in Japan: 20th-Century Poster Art and Black Power to Black People: Branding the Black Panther Party. Exhibition design is by award-winning KASA Collective.
GDUSA’s American Package Design Awards™ celebrates the power of packaging and point-of-sale to advance the brand, tell the story, make the difference. This year we introduce a special NEENAH Gold Award for excellence in the use of paper for packaging.
Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.
7UP® has announced a modern design that adds moments of ‘UPliftment’ and positivity and surprise to the everyday, and that elevates the brand’s international positioning. The identity is by PepsiCo Design and Innovation.
Cooper Hewitt, Smithsonian Design Museum announces that the next Smithsonian Design Triennial, set to open in fall 2024, will be organized by Alexandra Cunningham Cameron, Christina L. De Leon, and Michelle Joan Wilkinson.
Dimitri Tasakos, is a 4th year graphic design student at Woodbury University working towards obtaining his BFA in 2023.
Ashland Damron is majoring in visual communication design with an interest in emerging technology at OSU.
Kathryn is a fourth-year student at The Ohio State University, majoring in Visual Communication Design and minoring in Film Studies.
Umma Nomaan is a student at George Mason University.
Rizelle Dela Paz is a graphic design student working towards her BFA at George Mason University.
Dana Kaplowitz is a creative copywriter based in New York City.
Abigail Jackson is a designer based in Atlanta, GA.
Asjha Malcolm (she/hers) is a senior majoring in graphic design and painting at Boston University.
Jialun Wang is currently an MFA candidate at Boston University.
Hailey McDermott is an MFA in graphic design candidate at Iowa State University and is expected to graduate in May 2024.
