Shutterstock 20th AnniversaryAdvertisement
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2023
      • 2022
      • 2021
    • Students To Watch
      • 2023
      • 2022
      • 2021
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2022
      • 2021
      • 2020
    • Inhouse Design
      • 2022
      • 2021
      • 2020
    • Package Design
      • 2022
      • 2021
      • 2020
    • Digital/Web Design
      • 2022
      • 2021
      • 2020
    • Health+Wellness
      • 2022
      • 2021
      • 2020
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Author: Ilana Greenberg

Thorlo Sports Monumental Logo

Fresh, News March 28, 2023March 27, 2023 Ilana Greenberg

Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.

FAY Branding For Harmonic Embraces Data As Dynamic

Fresh, News March 27, 2023March 27, 2023 Ilana Greenberg

FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.

SMAKK Identity For Tabu Rejects Taboo

Fresh March 22, 2023March 22, 2023 Ilana Greenberg

SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.

Not All New Yorkers Heart NYC (Logo)

Fresh, News, Top Stories March 22, 2023March 22, 2023 Ilana Greenberg

Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…

McCormick Redesigns Core Red Cap Products

Package Design USA (PDUSA) March 18, 2023March 20, 2023 Ilana Greenberg

For the first time in decades, McCormick launches a new design for its core red cap branded products. Leveraging the redesign to further sustainability, the bottles are made from a 50% post-consumer recycled plastic.

Nesquik Mascot Now Digital-First

Fresh, Top Stories March 17, 2023March 21, 2023 Ilana Greenberg

NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.

Article 1: Designing For Good | The Power of Design

Blog March 16, 2023March 21, 2023 Ilana Greenberg

This winter, GDUSA introduced a “Designing For Good” category as part of our annual American Graphic Design Awards™ competition. This is the first in a series of six articles that take a deeper look at the category winners, their work, and the impact of their winning projects.

Haddad & Partners’ Sweet 16th Anniversary

events, News March 12, 2023March 21, 2023 Ilana Greenberg

Ad agency, Haddad & Partners celebrated its 16th anniversary — and March Madness — and a new agency logo — at an epic party last week. UConn basketball greats engaged agency members in a pop-a-shot competition at Dockside Brewery in Milford CT.

Applied Design Just The Ticket

Fresh, Top Stories March 12, 2023March 19, 2023 Ilana Greenberg

The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.

Bader Rutter Rebrands TEMPO To Elevate Women

Fresh, News March 11, 2023March 24, 2023 Ilana Greenberg

Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.

Bulletproof Unleashes Captain Morgan’s Spice

Package Design USA (PDUSA) March 10, 2023March 8, 2023 Ilana Greenberg

Captain Morgan has unveiled a new package design by Bulletproof which begins a global rollout following the launch of the global ‘Spice On’ campaign last summer. Liquid spice is the hero of the new creative.

How Molson Coors and BrandOpus Have Grown a Relationship of Trust

Blog March 9, 2023March 9, 2023 Ilana Greenberg

Molson Coors has grown its brand for many consecutive quarters. One reason: its close relationship of trust with branding agency Brand Opus. Caroline Winnington of the agency and Stewart Yepes of Molson Coors discuss.

US Army Rebrand Reflects Changing Times

Fresh, Top Stories March 9, 2023March 18, 2023 Ilana Greenberg

To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.

Design Army’s Artful Realty Branding

Fresh, News March 9, 2023March 19, 2023 Ilana Greenberg

Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.

Shakespeare’s Globe Typeface Uses Designs From First Folio

Fresh, News March 8, 2023March 13, 2023 Ilana Greenberg

On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.

Cooper Hewitt Adds Digital Curatorial Department

Fresh, News March 8, 2023March 15, 2023 Ilana Greenberg

Cooper Hewitt, Smithsonian Design Museum is creating a Digital curatorial department which will collect and care for born-digital work. The new department is led by Andrea Lipps. It is the first new collecting department in 125 years.

Häagen-Dazs Honors Female Founder On International Women’s Day

Package Design USA (PDUSA) March 8, 2023March 8, 2023 Ilana Greenberg

Häagen-Dazs Vanilla ice cream has been renamed the ‘Founder’s Favorite’ on International Women’s Day in recognition of founder Rose Mattus’ contributions. The company supports women who ‘Don’t Hold Back’. Creative concept by Forsman & Bodenfors NY.

The Makeup Of A Challenger Brand Marketing Team

Blog March 7, 2023March 7, 2023 Ilana Greenberg

Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.

Two Things: Every Sneaker Tell A Story

Fresh, News March 7, 2023March 19, 2023 Ilana Greenberg

Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.

Elmwood Supports Financial Literacy

Fresh March 7, 2023March 19, 2023 Ilana Greenberg

Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.

Jan Middendorp To Receive TDC Medal

People March 7, 2023March 7, 2023 Ilana Greenberg

The Type Directors Club’s highest honor recognizes individuals and institutions who have made outstanding contributions to typography. Jan Middendorp is the latest recipient and will receive the medal in May.

‘Last Men Standing’: Maidens and O’Brien

Fresh March 6, 2023March 8, 2023 Ilana Greenberg

After 43 years together, two stalwarts of the San Francisco area graphic design community, Duane Michael Maidens and Daniel Patrick O’Brien, are retiring before year’s end. Shown here: dozens of Bay Area creatives circa 1980.

How To Fail A Creative Internship …

Blog March 6, 2023March 17, 2023 Ilana Greenberg

A failed creative internship became a reality check for Max Ottignon of Ragged Edge. Out of the crucible, he learned that discipline, hard work and high standards can lead to having your own successful agency.

Chase Design Group (Purposely) Smudges Wine Label

Package Design USA (PDUSA) March 6, 2023March 8, 2023 Ilana Greenberg

Black Chalk has released a new wine with a label showcasing the passion and artistry of the brand. Imagery includes a combination of charcoal markings, black background, and generous use of white space to provide a modern, artistic feel.

Odgis + Co Offers Snapshot Of University’s Financial Health

Fresh, News March 4, 2023March 6, 2023 Ilana Greenberg

The Rockefeller University, a leading biomedical research university tapped Odgis + Co. to help refresh their financial report and create a concise executive summary that captures and underscores 2022’s accomplishments.

Poster House Debuts Major Spring Exhibits

Fresh March 3, 2023March 11, 2023 Ilana Greenberg

Poster House, the first US museum dedicated to the global history of posters, presents two spring exhibitions — Made in Japan: 20th-Century Poster Art and Black Power to Black People: Branding the Black Panther Party. Exhibition design is by award-winning KASA Collective.

Enter Our 60th GDUSA Package Awards

Competitions, Enter Now March 3, 2023March 25, 2023 Ilana Greenberg

GDUSA’s American Package Design Awards™ celebrates the power of packaging and point-of-sale to advance the brand, tell the story, make the difference. This year we introduce a special NEENAH Gold Award for excellence in the use of paper for packaging.

Pearlfisher Bakes In Genio Della Pizza’s Attention To Detail

Package Design USA (PDUSA) March 2, 2023March 6, 2023 Ilana Greenberg

Pearlfisher worked closely with Genio Della Pizza to develop a brand identity for the frozen pizza line that includes design and packaging to highlight a passion for craft and quest for excellence.

7UP Brand Identity Promises ‘UPliftment’

Package Design USA (PDUSA), Top Stories February 21, 2023March 3, 2023 Ilana Greenberg

7UP® has announced a modern design that adds moments of ‘UPliftment’ and positivity and surprise to the everyday, and that elevates the brand’s international positioning. The identity is by PepsiCo Design and Innovation.

Curatorial Team Named For Smithsonian Design Triennial

People February 21, 2023February 21, 2023 Ilana Greenberg

Cooper Hewitt, Smithsonian Design Museum announces that the next Smithsonian Design Triennial, set to open in fall 2024, will be organized by Alexandra Cunningham Cameron, Christina L. De Leon, and Michelle Joan Wilkinson.

Dimitri Tasakos

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Dimitri Tasakos, is a 4th year graphic design student at Woodbury University working towards obtaining his BFA in 2023.

Ashland Damron

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Ashland Damron is majoring in visual communication design with an interest in emerging technology at OSU.

Kathryn Keverkamp

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Kathryn is a fourth-year student at The Ohio State University, majoring in Visual Communication Design and minoring in Film Studies.

Umma Nomaan

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Umma Nomaan is a student at George Mason University.

Rizelle Dela Paz

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Rizelle Dela Paz is a graphic design student working towards her BFA at George Mason University.

Dana Kaplowitz

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Dana Kaplowitz is a creative copywriter based in New York City.

Abigail Jackson

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Abigail Jackson is a designer based in Atlanta, GA.

Asjha Malcolm

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Asjha Malcolm (she/hers) is a senior majoring in graphic design and painting at Boston University.

Jialun Wang

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Jialun Wang is currently an MFA candidate at Boston University.

Hailey McDermott

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Hailey McDermott is an MFA in graphic design candidate at Iowa State University and is expected to graduate in May 2024.

Posts navigation

Prev

GRAPHIC DESIGN USA MAGAZINE

Full Sail - Design Your Way
Want to Win at Retail?
Newhouse
LogoLounge - Call for Entries
Artisan
Academy of Art University
Verso is now Billerud - Take a Look
Running Ahead for Fifty Years
Syracuse University
Work Experience Can Apply to Your Degree
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress