Walmart has unveiled its first brand refresh in 17 years which the company says reflects an “evolution as a people-led, tech-powered omnichannel retailer. The refresh has been executed by Jones Knowles Ritchie (JKR) with in-store design work by Landor.
Want to stand out in the competitive creative industry? Then level up your skills. Lucy Marino of Robert Half talent solutions says that sharpening certain skills — like art direction, UX design, content strategy, graphic design — can take your career to the next level.
Billerud, sponsor of GDUSA’s 61st Design Annual, is a world leading company in high-performing paper and packaging materials made from virgin fiber; passionately committed to sustainability, quality, and customer value.
Venerable Lindenmeyr Munroe announces plans to expand operations into the Florida market with a Tampa-based distribution facility. The company is a leading independent paper, packaging, wide format, and facility solutions provider across North America.
2025 has arrived and Artisan brings useful design trends into focus. If you want to level up your skills for next year, here are five areas that could be fun – and worth your while – in landing a new job or a new client.
Signaling a continued commitment to expanding its creative horizons, has appointed James Wilkinson its first-ever CCO to ensure that creativity remains at the core of the company’s strategy.
Lexington Partners sought Leibowitz’s help to craft and execute a brand strategy that emphasizes the firm’s stability as a commitment to quality and as a vital competitive edge. The brand also unifies the tone of voice and visuals to create a cohesive presence.
Getty Images Holdings, Inc. and Shutterstock have entered into a definitive merger agreement to combine in a merger of equals transaction. The combined company will have an enterprise value of approximately $3.7 billion.
Span has rebranded SOS Children’s Villages Illinois as One Family Illinois to better reflect its mission of redefining foster care by keeping siblings together. A bold color palette celebrates diversity and inclusivity, expressed through a secondary pattern that is used to activate different materials.
The rise of artificial intelligence (AI) is transforming every aspect of our lives, graphic design is no exception. The rise of generative AI (genAI) is leaving many fearing for the future. But many are adapting to these new technologies and many of those using AI are already winning in the game.
Agency Kiosk has launched an awareness campaign around the potential threat of food allergies for Latitude Food Allergy Care.
A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction, while also unveiling an evolved visual identity developed in collaboration with Wolff Olins.
Originally produced in a limited print run by Pentagram themselves, this edition offers more than double the content. The one thousand marks reproduced in these pages represent the diverse array of identity work produced by Pentagram’s partners, past and present.
We present our 61st anniversary end-of-year best-of-year awards showcase — a celebration of the value to business, culture, society that creative professionals bring to the table. The pieces showcased — and their creators — stand out from the information clutter and make a difference.
WYDE Lumber Company, operating in upstate New York since 1948, has a new bolder logo and identity thanks to Kevin Hall Design. The heritage oval symbol was updated and the company’s name now breaks out of it’s previous confines.
Professor Carole Maugé-Lewis’ latest book in the ‘So!’ series – So! I’m A New Graphic Designer. What’s Next?: A Resource Guide — provides practical insights, actionable advice, and real-world examples for aspiring designers in the early days of the journey to a fulfilling career.
This annual competition celebrates the power of package design to tell the story, advance the brand, amplify the experience, make the sale, forge a connection at the moment of truth. Mohawk and Fedrigoni Special Papers are the sponsors. FEB 21 is the deadline.
Staying on top of employment trends can help you adapt your recruitment practices and salary structures. Lucy Marino of global talent solutions leader Robert Half lays out the key factors shaping the hiring scene for marketing and creative professionals.
The Pantone Color of the Year 2025 is Mocha Mousse, a rich, brown hue. It is said to reflect a global desire for comfort, connection and harmony in a turbulent world. The choice influences fashion, product, graphic design and more.
Pentagram’s website for the Federal government provides transparency for the public. But the use of AI tool Midjourney to create 1000+ illustrations exposes a fault line within the creative community. Paula Scher defends it as a modern best practice.
Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
The new Centersquare brand is built to endure, championing ‘infinite flexibility’ and ‘absolute certainty’ as the cornerstone of modern security.
This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.
Omnicom announced that it is acquiring rival holding company IPG, creating the world’s larges advertising group. The new company will be called Omnicom and will encompass ad agencies such as BBDO, DDB, TBWA, Goodby Silverstein, McCann, FCB, Deutsch, The Martin Agency, and MullenLowe,
Jaguar, the venerable British luxury automaker, rebrands with a new wordmark and redrawn ‘leaper’ symbol. The company is being lauded (by some) for originality and inclusivity; and pilloried (by others) for ‘destroying’ an iconic brand. Take your pick.
Audi is launching its first new brand alongside the Audi E concept – AUDI – without the four rings logo but spelled in four capital letters. It signals both a connection to and a differentiation from the sister brand as the company fights for market share in China.
Art is inherently political, according to ThoughtMatter’s Jessie McGuire. In a time where design choices shape public perception and influence social change, art can reshape how brands, institutions, and campaigns connect with audiences, making it a tool for meaningful social impact.
Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’
Design executive Kate Aronowitz of Google Ventures will mentor students from the SCAD De Sole School of Business Innovation, School of Design, and School of Foundation Studies.
As AI agents increasingly take over tasks like shopping and web browsing, brands face the challenge of how to stay relevant when interacting with bots instead of humans. Jim Misener, President, 50,000feet, highlights strategies to help brands thrive in an era of bot-driven consumer interactions.
The award-winning agency renowned for its purpose-driven marketing innovation and campaigns has launched a female-powered Gift With Purchase with luxury retail client Neiman Marcus.
As twin sisters and co-founders of Buttercrumble, a creative studio, Abigail and Chloe Baldwin have navigated their way through the creative industry while facing the challenges of being young, working-class women. Their journey taught them resilience but also revealed systemic barriers, particularly for those from underrepresented backgrounds.
Randi Weitzman, executive director, technology and marketing and creative talent solutions for permanent placement at Robert Half, discusses the advantages and challenges of building, leading and retaining a high-performing multigenerational workforce.
The new name and brand refresh mark were developed to mark a pivotal moment for the company as its impact on corporate credit is significant and growing.
Chef Will Horowitz, along with Trinity Lower East Side Parish, a team of designers at Champions Design, and with help from HarperCollins, created an old-timey community cook book featuring a collection of recipes from the East Village to directly benefit the church and its soup kitchen, in efforts to help it recover from the years of the pandemic.
Checkmyfile’s rebrand has overhauled the digital experience so that checking credit becomes a lifelong habit, not just a one-time task.
The KU Allen Fieldhouse, often hailed as “The Cathedral of Basketball,” has just undergone a renovation led by Multistudio,. The reimagined 325,000-square-foot arena debuted in October.
Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.
A new unified visual identity by Pentagram connects the Guggenheim Foundation’s range of museums across New York, Venice, Bilbao, and the forthcoming Abu Dhabi. At the heart is a new typeface Guggenheim Sans.
Gordon Kaye and Sasha Kaye-Walsh are editors of GDUSA. This comment, connected to our annual responsible designers report and our 2024 health and wellness design awards competition and showcase, first appeared in the OCTOBER 2024 print and digital magazines.
