Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
GDUSA’s American Package Design Awards™ celebrates the power of packaging to advance the brand, tell the story, make the sale. Neenah is sponsor and this year we introduce a Neenah Gold Award for excellence in the use of paper for packaging.
Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.
The prolific and often bombastic George Lois has died at 91. A decade ago, GDUSA celebrated its 50th anniversary with a national survey in which readers declared Lois “the most influential Art Director of the past 50 years.”
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Clos du Val engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The label design sets the brand name in a sans serif font, boldly front and center, to present a contemporary, fashion-forward feel.
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Athletics launches a refreshed brand system for Trace, a sports platform that automatically films, edits and delivers video highlights of game day footage. The identity emphasizes not technology or competition, but personal growth.
Award winning designer Krystal Pratt argues that the use of digitally interactive sales material creates not only a pandemic proof sales process but a more immersive experience for the future of design.
The Aveda x 3.1 Phillip Lim collection celebrates the botanical world of beauty and the spirit of giving. Sustainable packaging elements include organic cotton, recycled bottles and jars, and 100% PCW Neenah CONSERVATION® papers.
Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.
Gordon Kaye and Sasha Kaye-Walsh are editors at Graphic Design USA/GDUSA. These comments below first ran in the October 2022 print and digital editions of GDUSA magazine. They deal with GDUSA’s 2022 Health+Wellness Design Awards, the annual Responsible Designers feature, and more news and ideas.
Full Sail University Graphic Design students recently worked along side the school’s creative department to the design of a custom Land Rover to appear in the Rebelle Rally, a women’s off-road navigation rally.
The 2022 edition of our flagship competition welcomes the entire community: creative firms and agencies, inhousers, freelancers, students, more. The program is sponsored by BILLERUD with a new ‘designing for good’ category courtesy of Robert Half.
Fairfield CT-based award-winning creative agency Haddad & Partners planned its Halloween party around a local blood drive.
AIGA has announced the winners of the 2022/2023 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Over 20 SCAD students and alumni collaborated to create a dynamic and extensive creative campaign, shot in historic Savannah, to celebrate the SCAD Savannah Film Festival’s 25th anniversary.
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
The new 2023 Salary Guide From Robert Half is available now for creative professionals. Drawing from this, Paul Flaharty details four key trends that hiring managers should consider when crafting a recruitment strategy.
Ted Chong of Ice Cube Marketing on the 3 lessons of Facebook advertising, based on millions spent by Ice Cube Marketing as well as its status as a Meta partner agency.
En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.
Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.
To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.