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Author: Gordon Kaye
Absolut Bottle Design Is Warhol’s ‘Blue’ Painting
Absolut has launched a limited-edition bottle inspired by rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle comes almost 40 years after first Abolut-Warhol collaboration.
‘V’ Is For Verizon Rebrand
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
Elmwood Brands OTC Oral Contraceptive
Elmwood London partnered with pharmaceutical company Perrigo to develop the visual identity for Opill, the first daily over the counter oral contraceptive. The medication is being rolled out in US pharmacies.
Enter GDUSA’s Annual Health+Wellness Awards
Health and wellness are of transcendent importance to our individual and societal well-being. Effective graphic design has a vital role to play. Our annual competition has long taken the big picture – from traditional medicine to healthy lifestyles to public health, and more. Deadline: August 30.
Two Things Can Be True At The Same Time
Gordon Kaye has been editor and publisher of GDUSA for more than three decades, and Sasha Kaye-Walsh is website and social media editor. This comment, connected to our 61st annual Print Design Survey and our 2024 Digital Design Awards competition and showcase, first appeared in our June 2024 print and digital magazines.
Message From Billerud | Sponsor of GDUSA’s 61st Print Design Survey
Billerud is exclusive sponsor of GDUSA’s 61st annual Print + Paper Survey. The survey reveals that designers believe in the unique power of print to communicate and to create a human connection. The print edition is on Billerud’s Influence® Gloss 60 lbs. text.
Robin McLoughlin Pens Leadership Book
Accomplished brand and creative strategist Robin McLoughlin has published “Creatives in Leadership.” The new book, available now on Amazon, offers insightful guidance into unlocking problem-solving strategies by hearing from a collective of creative leaders and their experiences.
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends… can you transcend.”
Turner Duckworth ‘Eyes’ Brewery Identity
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins & W+K Build Anno Brand
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Artisan: Questions To Ask Before Saying Yes To A Freelance Gig
Just because freelance jobs are available right now doesn’t help with figuring out which ones are high in quality. How do you determine which gigs are truly right for you? Artisan breaks is down into four types of questions you should ask yourself before you say yes to that freelance gig.
New Hire In NYT Digital News Design
The team welcomes Laura Salaberry as a graphics multimedia editor focused on short-form vertical video.
Standards Manual Reissues Rare DC Comics Style Guide
Standards Manual and Warner Bros. have reissued the 1982 DC Comics Style Guide. Reproduced from a rare original copy, the book features over 165 highly-detailed scans of the legendary art by José Luis García-López, with an introduction by Paul Levitz, former president of DC Comics.
Creative Packaging Pays For Global Card
Digital payment services provider dtcpay partners with package design agency Burgopak to create packaging for its new global payment card. The card is housed in Burgopak’s sliding system.
Max’s Cooks With Heat
At 15, a simple trip to Mexico changed Max. Now he’s spreading spice with Max’s Hot Sauce and packaging featuring his name and face.
Apple Tops Most Valuable US Brands
Data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024. The tech sector dominates this ranking with Microsoft and Google next up; Walmart and Starbucks crash the party.
Holmes-Miller Memoir To Address ‘Where Are The Black Designers?’
‘HERE: Where the Black Designers Are’ is Cheryl D. Holmes-Miller’s memoir of a life in art and advocacy. Holmes-Miller is known for her decades of scholarship and activism, and as as a conscience for the graphic design profession. RISD president Crystal Williams contributes the Foreward.
Enter The 2024 Inhouse Awards
Our American Inhouse Design Awards™ is the original. We honor the value that inhouse designers and departments bring to the table — at corporations, non-profits, media, government, universities, and more. Exclusive sponsor is Robert Half Talent Solutions. THIS COMPETITION IS NOW CLOSED.
Williams and Lynch Lead Beardwood&Co.
Beardwood&Co. recently celebrated two decades in business, and new co-CEOS Sarah Williams and Ryan Lynch sat down to discuss just how they did it with Chief Growth Officer (and founder) Julia Beardwood.
Accompany Creative Designs ‘I Love Nespresso’ Recycling Bag
Nespresso introduces — and hopes you stop using — a one-of-a-kind capsule recycling bag for New Yorkers — designed by Accompany Creative — that nods to the classic Milton Glaser ‘I Love NY’ ad campaign. Nespresso aluminum capsules can now be recycled via the municipal system.
Corner Table Set For Memorable Connections
Corner Table Creative is an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. 72andSunny and Code3 alums Rachel Brandt and Madeline Meade are the co-founders of the ‘female powered’ venture.
Cartwright Scores For New WNBA Team
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Design Army Leads Tutu Takeover
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
Thirst Unifies Brooklyn Brewery
Brooklyn Brewery’s new unified global masterbrand identity was created by Thirst. The global beverage branding agency was briefed to unify the many existing assets and uplevel the visual brand identity while staying true to the Brooklyn personality.
Justin Ahrens Heads O’N Creative
O’Neil Printing has announced the launch of O’N Creative, a pioneering brand agency led by creative community leader and legend-in-the-making Justin Ahrens. The venture, whose tagline is ‘Made for Impact,’ intends to enhance brand marketing via ‘creativity, agility, and strategic use of AI.’
Clever Creative Hires Aguayo and Palmer
The creative agency has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director. Clever has been women-owned and led from day one.
The Working Assembly Repositions Padel
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
The World Games To Sport Fairley Logo
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
6 Ways To Add Creativity Back Into Your Team’s Workday
Is your team’s creative well running dry? You are not alone. Here are several ideas on how to overcome the negative forces that can sap motivation and how to build a work environment that inspires innovation and engagement from Lucy Marino of Robert Half Talent Solutions.
Mother Sticks It To Netflix Joke Fest
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
Molson’s Hexagon Takes Center Stage
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
Berry Appointed Director at UIC Design
The School of Design (UIC Design) at the University of Illinois Chicago announced today the appointment of Anne H. Berry as its new Director. Berry has helped shape and propel important conversations through her research, which focuses on representation and diversity in design.
PORTO ROCHA Brands Final Piece of WTC Rebuild
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
Brittney McDonald Is Managing Director At High Tide
McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
Lippincott Taps D’Esopo As President
Lippincott, the global creative consultancy, announceds that Michael D’Esopo will become President of the company and has been designated as its future CEO. Rick Wise, current CEO, will transition into a new role as Chairman.
Sweety Pays Tribute To Asian Heritage
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Chip Kidd is Veep at Knopf
Chip Kidd is promoted to VP and Art Director at Knopf and graphic editor at Pantheon. An industry legend, he has designed covers for the likes of Michael Crichton, Jill Lapore, Cormac McCarthy, JD McClatchy, Gabriel García Marquez, Haruki Murakami, David Remnick, Donna Tartt, John Updike, and Elie Wiesel.
For Pearlfisher It’s A Dough Brainer
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
Cotton Creates Generative Brand ID For Creative Week
Cotton creates a generative identity and branded API for a NYC design festival gathering creatives to celebrate the global creative community.