Brand experience agency Marks has announced the appointment of Elle Morris to the newly created role of Senior Vice President, Global Strategy. Her role at Marks will focus on enhancing and growing the agency’s strategic capabilities. She will be based in the Cincinnati office.
Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
The Many has welcomed ten new designers to its design studio. The expansion allows the agency to enhance its existing capabilities from social and digital content to brand identity while expanding its design services to include packaging, UX/UI, key art, illustration, and animation.
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
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ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
A new study of 50 countries suggests that Germany to be the best place to live as a creative professional, at least by one measure: percent of salary that remains after cost-of-living.
New business realities, including joining with Capgemini Group, mean change for frog. But, says Andreas Markdalen, a new brand strategy is helping the iconic design consultancy stay true to its heritage into the next era.
Kurt Kretten has been named Global COO for brand experience agency, Marks. His career has included work for many megabrands including Google, Coca-Cola, Spotify and HBO.
Full Sail University is building a state-of-the-art Virtual Production Studio on its 210+ acre campus located in Winter Park FL.
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Our flagship American Graphic Design Awards™ competition celebrates the best work of the year by design firms, ad agencies, inhouse departments, freelancers, students and more. THE ENTRY PERIOD IS NOW CLOSED.
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
Andy Ruiz has rejoined Jovenville as their new creative director. In this role, he will work closely with founder Joven Orozco and oversee the agency’s creative direction and strategy. “We are thrilled to welcome Andy back after being away for a while,” said Orozco.
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
Mohawk Fine Papers launches a new approach to specifying paper. Paper With a Plan refines and reorganizes the portfolio into five distinct Collections based on properties and attributes.
Register for free to attend the Adobe MAX virtual conference on October 26–28. You will hear from truly inspirational speakers including Riz Ahmed and Tilda Swinton who are pushing aside walls, going above and beyond, and finding new ways to be creative.
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.