Vestiaire Collective, a leading global platform for ‘pre-loved’ luxury fashion, is launching an ad campaign that leans on its French heritage as part of an expansion strategy in the U.S. The agency is Accompany Creative.
Author: Gordon Kaye
Artisan: How To Find A More Stable Job In 2024
While most of us bought into the hype of working for super fun companies in tech, retail, hospitality, and travel, There are ways of finding stability if you turn your interest toward more consistent, in-demand industries.
Poster House Sets Spring Season
Poster House will present four new exhibitions for the spring season. The two main exhibitions are ‘Wonder City of the World: New York City Travel Posters’ and ‘The Anatomy of a Movie Poster: The Work of Dawn Baillie.’
JKR & Impossible Launch Meatier Brand
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Milky Supplement Package Has Compact Footprint
Milky and Burgopak have teamed to develop ultra-slim packaging for a supplement that lactose-intolerant people will feel comfortable using in public. The tablets are in a blister pack and a wallet-friendly sleeve.
National Geographic Refreshes Design
National Geographic’s redesign is the first under the direction of Editor Nathan Lump and Creative Director Paul Martinez, both of whom joined the magazine in 2022. It comes as Nat Geo shifts to a subscriber-only model and drops newsstand sales.
Margaret Russo Joins Chase
Creative agency Chase Design Group (CDG) has appointed Margaret Russo to Group Creative Director, New Media. With over 16 years of experience at traditional/digital agencies, most recently as Group Creative Director at Grey Advertising.
Rockport Publishers Celebrates 40 Years
Rockport Publishers creates illustrated source books for professional designers. The books present exemplary design work worldwide, bringing readers inside to see how the work gets done and the inspiration that lies beyond.
Mariangela Rodriguez
MARIANGELA RODRIGUEZ / TEXAS STATE UNIVERSITY
Samantha Cubberley
SAMANTHA CUBBERLEY / SUSQUEHANNA UNIVERSITY
Maegan Luckiesh
MAEGAN LUCKIESH / IOWA STATE UNIVERSITY
Kristina Moncelsi
KRISTINA MONCELSI / SUSQUEHANNA UNIVERSITY
Sophia Collins
SOPHIA COLLINS / BAYLOR UNIVERSITY
Natalie S. Alfaro
NATALIE S. ALFARO / GEORGE MASON UNIVERSITY
Ella Babcock
ELLA BABCOCK / BRIGHAM YOUNG UNIVERSITY
Liam Guiritan
LIAM GUIRITAN / DEPAUL UNIVERSITY
Vincent Liu
VINCENT LIU / BOSTON UNIVERSITY
Veridiana Victorelli
VERIDIANA VICTORELLI / BOSTON UNIVERSITY
Magda Wilhelm
MAGDA WILHELM / DEPAUL UNIVERSITY
Yassmina Youssif
YASSMINA YOUSSIF / GEORGE MASON UNIVERSITY
Trinity Yeung
TRINITY YEUNG / PARSONS SCHOOL OF DESIGN
Alexander Soukakos
ALEXANDER SOUKAKOS / PARSONS SCHOOL OF DESIGN
Lance McCullah
LANCE MCCULLAH / JAMES MADISON UNIVERSITY
Kate Sudderth
KATE SUDDERTH / BAYLOR UNIVERSITY
Sophia Lee
SOPHIA LEE / IOWA STATE UNIVERSITY
Emmeline Walker
EMMELINE WALKER / BRIGHAM YOUNG UNIVERSITY
Sonderup To ECD at StrawberryFrog
StrawberryFrog adds Nick Sonderup as Executive Creative Director. He is an award-winning, Emmy-nominated creative leader, ECD and writer. Sonderup was previously at Pereira O’Dell, where he led the NY Office and creative department.
Barrett Hofherr Promotes Bluey To Associate Partner
Ted Bluey is upped to Associate Partner at Barrett Hofherr. He has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and the California Coastal Commission and most recently worked with DoorDash.
Magdalena Travis
Travis is currently at Beardwood&Co, a branding agency that illuminates possibilities for brand growth.
Deb Adams
As the Founder and Chief Creative Officer of domo domo, Deb sets the tone and direction of domo domo’s creative team, crafting brand strategy into visual expressions that disrupt categories, create meaningful connections and increase brand value.
Zenzile Sky Lark
Zenzile is a multi-disciplinary visual-ist with strong emphasis in design and art direction, and over 10+ years in both in-house and advertising ecosystems.
Molly Humphrey
Senior Graphic Designer Molly Humphrey leads the Sheetz Graphic Design team which focuses on translating strategic thinking into creative for brand messaging, packaging, print POP, internal identities, and integrated advertising campaigns.
Jeffrey M. Williams
Jeffery M. Williams leads dynamic creative teams as Director of Digital Marketing Solutions at The Walker Group.
Lori Murphy, Rob Keil, Julia Gauger, David Gauger & Jenna Pile
Gauger + Associates is an award-winning advertising and design firm.
Marlee Bruning
Marlee is a Creative Director at Design Bridge and Partners, New York.
Message From The Editors | People To Watch 2024
For the 61st time, GDUSA presents ‘People To Watch’. The annual edition highlights leaders in the creative community who have something important to say and back up their words with deeds — talent, achievement, leadership, service, newsworthiness.
Message From Mohawk | Paper For Packaging
Mohawk Fine Papers is the exclusive sponsor of our 61st annual People To Watch edition and its sharp focus on Packaging People. Mohawk is committed to providing the finest materials that help make every printed project more beautiful, effective, and memorable for commercial and digital printing, and luxury packaging.
GDUSA Package Design Awards
GDUSA’s American Package Design Awards™ celebrates the elevated role of packaging to advance the brand promise, tell the story, amplify the experience at every stage, and make the difference. THIS COMPETITION IS NOW CLOSED.
Fedrigoni and Mohawk Team Up
The Fedrigoni Group has acquired certain assets of Mohawk Fine Papers, the company it entered into an industrial partnership with last September 2022 to strengthen the distribution of specialty fine papers in the North American market.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.