Lucy Marino of global talent solutions firm Robert Half on how great design can drive positive social change. And why the firm is sponsoring a special Designing For Good category in GDUSA’s annual graphics awards program.
Author: Ilana Greenberg
The GDUSA Podcast #11: Michele Pistone of Neenah Paper
Michele Pistone, marketing manager at Neenah, discusses the power of print and premium papers in a digital age, and the need for print and package designers to be confident in their paper knowledge and decisions.
Minneapolis Legend Peter Seitz (1931-2023)
Peter Seitz, a pioneering graphic designer closely associated with Minneapolis MN’s creative community, has died. He is often credited with being the spark that began the Twin Cities’ ascent into a design mecca.
SCS Gives Nirvana A SUPER Identity
Nirvana Water Sciences has undergone a rebranding and package redesign to stand out in the functional water market. The brand, which emphasizes an ingredient that amplifies muscle growth, enlisted SCS to create a new identity and packaging.
Denver Neighborhood Turns To Design
Wunder Werkz has created a visual language and brand systems to revive a Denver’s Sun Valley neighborhood and ‘give it back to the immigrants that made it a home.’
Facebook Posts Subtle Identity Refresh
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Hazen Paper Brings Focus To 2023 Basketball Hall of Fame Yearbook
Hazen Paper’s 11th Enshrinement Yearbook cover for the Naismith Memorial Basketball Hall of Fame features an amplified refractive 3D image of a basketball symbolizing the Hall of Fame Dome. It was produced using Hazen HoloJet® holographic process; the creative agency is GO of Hartford CT.
Greteman Group Announces Art Director Promotion
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
The One Club Opens Creative Hall of Fame Nominations to Membership
After decades of having its Board of Directors nominate the esteemed inductees for the biannual Creative Hall of Fame, The One Club for Creativity is for the first time opening the nomination process for 2024 to its global membership.
AIGA Worldstudio Scholarships Announced
AIGA has named the winners of the 2023/2024 AIGA Worldstudio Scholarships. Awarded annually, the scholarships encourage social and environmental responsibility and cultural awareness in the next generation of artists and designers.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
Gravity Global Names Pearce As US Head of Creative
Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and GS&P.
Does Design Have An Ageism Problem?
Ageism in the graphic design industry is a perennial problem. Dan Crowder of Craft argues that mixing up ages in a firm, agency or business isn’t just about fairness, it’s about being genuinely creative.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Mother Drives Amica Rebrand
Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.
How To Be Found On LinkedIn
Advice from Artisan on boosting your visibility for recruiters and hiring managers on LinkedIn: jobseekers who put in the effort will find that some of the ‘work’ they do to get noticed is actually fun.
Turner Duckworth Elevates RISE Brand
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
CF Napa Brings Winery’s Essence To Digital Presence
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. The result: a more mobile-friendly site, a more direct path to purchase, and a design that showcases Mira’s modern aesthetic.
AI and The Future of Packaging
Equator Design’s Jen Gaeto looks at the impact of AI in the package design space. She contends that:“in many cases, this means letting AI do the heavily lifting when it comes to making sense of large datasets, and letting humans act on its insights.’
Now Open: 60th GDUSA Design Awards
GDUSA’s 60th annual American Graphic Design Awards™ is our flagship end-of-year, best-of-year competition open to everyone in the community. It honors outstanding work in more than two dozen categories. Deadline: October 20.
Ford50 Campaign Drives Awareness of 38th President
The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.
The One Club / 3% Movement Launch Next Creative Leaders
In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.
Extension: Health+Wellness Awards
Health and wellness are of transcendent importance to our individual and societal success. This annual competition celebrates the contribution of effective design to access, delivery, education, outcomes. THIS COMPETITION IS CLOSED FOR 2023.
Tom Ventress Updates Identity He Created 16 Years Ago
Graphic designer Tom Ventress of Portland OR was asked to create a new logo for a Nashville TN client whose branding he had first created 16 years earlier. The symbol features a plumb bob in a true-to-life, brass-colored hue.
Gordon Kaye: Our 2023 Inhouse Design Awards
GDUSA Editor and Publisher Gordon Kaye on the magazine’s 2023 Inhouse Design Awards showcase, and the potential role of inhouse designers going forward in helping to rebuild social trust and usher in an era of communications truth and transparency.
Chase Captures ‘Thät’s Dazs’ Personality
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
Bit-O-Honey Packaging Skews Sophisticated
New packaging and identity by Young & Laramore position Bit-O-Honey as a subtly and sophisticated sweet treat. Colors, custom type and illustrations showcase natural ingredients.
The Working Assembly Breaks Every Single Rule
The Working Assembly executes a visual refresh and creative campaign for singles dating app Stir, projecting a sense of levity and playfulness and flirtation. Outdoor posters and a refreshed interface are key to the launch.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Neenah and Canon Rise To ‘Next Level’
Neenah has expanded its digital paper portfolio to include 11 new products engineered for production inkjet technology. The offerings include enticing textures and are developed to perform seamlessly with Canon inkjet equipment.
Rolling Papers Campaign Supports Unjustly Incarcerated
Rapper Berner’s rolling paper brand, VIBES, teams with the Last Prisoner Project – and with creative agency Mother – to launch RELEASE PAPERS. The campaign supports individuals imprisoned for marijuana-related convictions.
Glassdoor Rebrands As Community For Real Workplace Conversations
Brand and digital studio Koto unveils a refreshed brand identity for Glassdoor. It coincides with the launch of a new mobile app and web experience, and positions the company as a community for real workplace conversations.
Top 5 Reasons To Attend MAX 2023
Adobe MAX, the Creativity Conference, is one of the largest gatherings of graphic and web designers, creative and art directors, and other leaders. GDUSA readers save big on a conference pass with promo code M23GDUSA.
Mohawk Is Now Distributor of Fedrigoni’s Specialty Fine Papers For North America
Effective immediately, Mohawk is the North American Distribution Partner for Fedrigoni’s Specialty Fine Papers. The companies pledge to promote the unique and creative solutions paper-based materials can bring to a brand.
Creative Managers: How To Create A Concise Hiring Timeline (And Why)
How can you make sure your hiring process is fast and effective? Lucy Marino of global talent solutions firm Robert Half, a recruiting professional with more than 20 years experience, presents eight tips to speed things up.
How To Stay Positive Through Rounds of Interviews
Artisan is a boutique recruitment agency with offices in major cities across the United States. This is the second in a series of blogposts that address relevant topics for the creative community in 2023, whether you are finding work or finding talent.
Shearer: Job Interview Advice For Creative Talent
Creative industry veteran Norm Shearer on seeking a job: “Good luck, stay persistent and remember that eagerness, resilience and respect usually can go farther than talent or connections when it comes to landing that big creative job.”
Article 6: Designing For Good | It’s Personal
Last winter, GDUSA introduced a ‘Designing For Good’ category as part of our annual Graphic Design Awards program. Here is the 6th in a series of articles that explore the winners, the creative challenges, and the impact.