Canopyright’s new brand, identity and logo by Seattle’s Okaybro communicate a more transparent, equitable – and trustworthy – cannabis industry that incentivizes and rewards breeders.
Author: Ilana Greenberg
Trollbäck Flattens and Evolves ABC Network Logo
With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.
Creative Talent Is In Short Supply. Here’s How To Find It
Diane Domeyer of Robert Half explains why, while you can’t control the red hot hiring market, you can tailor your recruitment strategy to the current landscpae and make your firm attractive to talented candidates.
Mock Logos Embraced By Brands
Emily Zugay’s makeshift logos can be seen as the profile pictures of many of the brands’ official TikTok accounts. When Emily jokingly shared attempts at redesigning iconic logos, it racked up millions of views, and caught the attention of some of the US largest companies.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
LogoLounge 13 Open For Submissions
LogoLounge.com is currently accepting submissions for LogoLounge Book 13, which will feature 3,000 of the best and brightest logos from around the world.
LBB Helps Ajax Reach Millennials and GenZ-ers
Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.
Cooper Hewitt Names National Design Award Winners
Among the winners of the 22nd Cooper Hewitt National Design Awards: graphic designer and DEI advocate Cheryl Miller (design visionary) and motion design studio Imaginary Forces (communications design). First Lady Jill Biden is this year’s Honorary Patron.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Affinity Gives Mezzetta A Digital Facelift
Mezzetta partnered with Affinity Creative Group to completely reimagine and rebuild their existing website while staying true to the brand’s time-honored tradition and family-oriented aesthetic.
Coming Soon: Big Data, Big Design: Why Designers Should Care About Artificial Intelligence
Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to good use through thoughtful, human-centered, intentional design.
JOKR Embraces Living In The Moment
Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.
Tré Seals Designs Spike Lee Monograph
SPIKE is a visual celebration of Spike Lee’s life and career to date designed by designer Tré Seals.
LIFEWTR Goes West For Design Inspiration
LIFEWTR’s West Coast bottled water collection features artwork from diverse artists and illustrators across Arizona, California, Colorado, Nevada and Washington State.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
AIGA Announces Hispanic Heritage Talks 2021
Under the AIGA umbrella and throughout Hispanic Heritage Month, Latinx and Hispanic Creatives will share their culture, contributions, and best practices to move design forward.
Ruffin: Where Are All The Black People?
Amber Ruffin will give the keynote address at the 11th edition of the One Club’s Where Are All The Black People (WAATBP) diversity conference and career fair, taking place virtually September 29-30.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Absolut: Home Swede Home
Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.
9/11 Day PSA Urges Unity
On the 20th anniversary, Wunderman Thompson creates a campaign that aims to rekindle the spirit of togetherness and compassion that arose in the immediate aftermath of the tragedy of September 11.
Odgis Adds Cahoon and Smith
Odgis + Company welcome two accomplished designers to its creative team. Heather Cahoon is an award-winning graphic designer and illustrator. Sebrina Smith is an accomplished Senior Art Director/Designer specializing in making design work for business.
Planting A Seed For A More Diverse Graphic Design Industry
Summer Studio is a pilot program to introduce inner-city students to graphic design as a profession. DJ Haddad led the course in an effort to spotlight that there is a whole world of high-paying careers that exist for the creatively inclined.
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
ONE School Graduates 84 Black Creatives
Today (September 10) is the deadline for the ONE School free portfolio program. In its first iteration, the school graduated 84 Black Creatives. Women make up 65% of graduates in the program with an 80% hire rate at top agencies and brands.
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
Alan Reuter: Staying Ahead In An Evolving Digital Landscape
Alan Reuter argues that, like any other discipline, design can evolve slowly and before you know it, new paradigms develop. If you aren’t paying attention when that happens, you will fall behind.
VSA Takes Drug Company From Curiosity To Cure
VSA Partners has led the brand transformation of AMRI to Curia, emphasizing the firm’s ability to take drug development “from curiosity to cure.”
41st AIGA MN Design Camp Set For October 1-3
Registration is open now for the venerable AIGA MN Design Camp. Set for October 1-3, this year’s Design Camp is a hybrid affair, with a Plaid Ball in person on Friday night, and virtual workshops and events on Saturday and Sunday.
Enter Our 58th GDUSA Graphic Design Awards
Our flagship American Graphic Design Awards™ competition celebrates the best work of 2020 and 2021. It is open to everyone in the community: design firms, ad agencies, inhouse departments, freelancers, students and more. Deadline: Friday October 15.
Gordon Kaye: Inhouse Designers And The Infodemic
Publisher Gordon Kaye on our 2021 American Inhouse Design Awards showcase, the core value proposition for inhouse design departments, and why it all matters in the wake of the pandemic and the great polarization.
Joel Watkins Joins Hush
Hush welcomes Joel Watkins as Senior Designer. Having previously worked for design and digital firms Elephant and Huge, Watkins brings extensive design experience to his new role.
Yelp Reviews Its Logo and App Icons
Yelp’s refreshed logo and reimagined suite of app icons are part of the continued rollout of their new modernized platform.
Frog’s Puchek: EQ In A Post-Covid Future
Alexis Du Mond Puchek, Executive Director of Design at frog, based out of Austin TX, on why it’s important for brands to prioritize experiential design (both in-person and virtually), even as lockdown restrictions lift.
Landor & Fitch Honors Memory of 9/11
In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call.
Unlock Your Team’s Potential With A Learning Culture
Diane Domeyer, executive director of the creative and marketing practice at Robert Half, with insights on how creative leaders can help their team thrive by embracing a culture of continuous learning that sparks innovation, agility, problem solving, and more.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Campbell’s Soup Updates Iconic Can
The iconic Campbell’s Soup Co. labels have seen their first redesign in five decades thanks to a collaboration between Campbell’s and designers Turner Duckworth. To recognitze the milestone, the company is selling its first ever non-fungible token (NFT) of the label to benefit Feeding America.
Beardwood and Oikos Put Fruit First
Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.
Lara: Rethinking Purposeless Meetings
Mary Lara on why designers need to break free from the false narrative that the more meetings you have, the more productive or valuable you are.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.