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Author: Ilana Greenberg

Joey Siep

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Joey Siep is a senior at Michigan State University majoring in Graphic Design and minoring in Art Photography.

Fatima Bocoum

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Fatima Bocoum is a Brooklyn-based Art Curator and Women’s rights activist with ten years of experience in Client Strategy, Marketing, and Business Development in the New York City tech space.

Aida Alvarez

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Aida Alvarez is a designer inspired by her love and fear of the internet.

Joshua Williams

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Joshua Williams is a designer, artist, and student from Beaumont, Texas.

Miriam Listiak

Students to Watch 2023 February 20, 2023 Ilana Greenberg

Miriam Listiak (she/her) is a graduating senior in the Texas State Communication Design program who is obsessed with problem solving and specializes in design research, copywriting, and conceptual strategies.

Kristin Sugihara Joins 62ABOVE

News, People February 19, 2023February 21, 2023 Ilana Greenberg

Sugihara joins 62ABOVE after spending four years as Senior Art Director at Greenhaus in San Diego. Agency clients include Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, and more.

Matt Allen Joins Growing Cutwater

People February 18, 2023February 17, 2023 Ilana Greenberg

In a period of expansion, creative and media agency Cutwater, with offices in San Francisco and New York City, has bolstered its client services department by tapping Matt Allen as Group Account Director. His clients have included McDonald’s, HP and Pella.

CF Napa Reimagines Lady Liberty

Package Design USA (PDUSA) February 14, 2023February 15, 2023 Ilana Greenberg

CF Napa created the logo and package design for Good Trouble, a new bourbon brand that supports social causes and honors those pursuing positive social change. The logo reimagines Lady Liberty as taming the beast of inequality.

7 Tips For Designing A Personal Brand

Hiring & Career Tips February 14, 2023February 14, 2023 Ilana Greenberg

Paul Flaharty of Robert Half on the importance of developing an effective personal brand that creates a strong impression and tells prospective employers the essential things they need to know about you. In a competitive hiring market, it can make the difference.

We Get Chills: 60th Annual GDUSA People To Watch

People February 13, 2023February 16, 2023 Ilana Greenberg

This is the 60th anniversary of our ‘GDUSA People To Watch’ feature, an annual selection of creative an thought-leaders who we respect and who embody the spirit of the creative community.

Charles Nix: Uproar Over State Department Font Switch

Blog February 13, 2023February 14, 2023 Ilana Greenberg

The U.S. State Department’s February decision to switch to a Calibri sans serif from Times New Roman is creating an uproar; everyone is waking up to the idea that typography matters.

Propel Rebrand Reinforces Gatorade Roots

Fresh February 13, 2023February 15, 2023 Ilana Greenberg

Propel’s new brand identity, designed by PepsiCo Design and Innovation, is on shelves now with the rollout expected to be complete by summer. It is accompanied by an ambitious partnership with actor and director Michael B. Jordan.

New Burberry Logo Wears Serifs

Package Design USA (PDUSA) February 13, 2023February 13, 2023 Ilana Greenberg

Burberry, the quintessentially fashion British brand, has brought back serifs for its new logo as well as a campaign that features a ‘circa 1901’ Equestrian Knight. The new campaign was photographed by Tyrone Lebon.

GDUSA Podcast #8: Paul Flaharty

Hiring & Career Tips, People, Podcast February 12, 2023February 12, 2023 Ilana Greenberg

How is 2023 shaping up for job seekers and hiring managers? Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, has insights and answers in this GDUSA podcast.

Neenah Debuts Customizable Sustainable Mailer

Package Design USA (PDUSA) February 12, 2023February 17, 2023 Ilana Greenberg

Neenah has introduced a customizable rendition of its sustainable NEENAH ENVIRONMENT® Mailer. The new durable, paper-based mailer is intended for non-fragile soft goods, textiles, and apparel.

Creative Talent: Go Global and Beyond! 

Hiring & Career Tips February 10, 2023March 8, 2023 Ilana Greenberg

David Fiore of Haddad & Partners on why the Star Trek USS Enterprise crew provides a role model for assembling a world-class remote, diverse and collaborative creative team.

TDC Opens Call For Three Scholarships

events February 8, 2023 Ilana Greenberg

The Type Directors Club has opened the call for applications for their three student scholarship programs. The programs all have an entry deadline of March 24.

Andy Askren: Purpose-Driven Brands Are Setting New Standards For Measurement

Blog February 7, 2023February 4, 2023 Ilana Greenberg

Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.

Mrs&Mr Rebrands Walmart Intimates

Package Design USA (PDUSA), Top Stories February 6, 2023February 8, 2023 Ilana Greenberg

Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.

NYC Marathon Logo Distills Lady Liberty

Fresh, News, Top Stories February 4, 2023February 9, 2023 Ilana Greenberg

Chermayeff & Geismar & Haviv has redesigned the logo for the TCS New York City Marathon. A key goal is to create a powerful and independent brand asset for event and sponsor.

R/GA Refreshes Dwayne Johnson’s ZOA Energy

Package Design USA (PDUSA) February 4, 2023February 11, 2023 Ilana Greenberg

R/GA helped ZOA expand its mission to the masses, reach new audiences beyond the gym, and develop new equity and emotion for the brand.

Mermaid Stands Strong In Chicken of the Sea Rebrand

Package Design USA (PDUSA) February 4, 2023February 4, 2023 Ilana Greenberg

Chicken of the Sea is splashing into the new year with a modern look, including a fresh update for the iconic mermaid. Little Big Brands developed the first complete rebrand in more than 20 years.

Girls Who Print Mobilizes For Print HERstory Month

events, Fresh February 3, 2023February 3, 2023 Ilana Greenberg

The fifth annual Women’s Print HERstory Month returns in March to inspire the “fierce, fabulous females of print.” Girls Who Print is seeking to mobilize women of the industry around the event.

Who We Are At 60

Top Stories, Who We Are February 1, 2023February 8, 2023 Ilana Greenberg

For 60 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals.

Carin Goldberg Of Book & Album Cover Fame Passes

People February 1, 2023February 8, 2023 Ilana Greenberg

Carin Goldberg, a graphic designer who brought a postmodern sensibility to book and album covers, and was at the heart of the vibrant NYC design community of the 1980s – 2000s, died on January 19 at 69.

Michael Duffy: The Next Evolution In Intelligent Packfronts and Design

Blog, Package Design USA (PDUSA) January 31, 2023February 4, 2023 Ilana Greenberg

The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.

Rachel Johnson Responsible For Equator Studios Worldwide

People January 31, 2023January 31, 2023 Ilana Greenberg

Global packaging strategy and design agency, Equator, names Rachel Johnson as new Global MD. She has responsibility for all the company’s studios, including Chicago, Cincinnati, Manchester, Nottingham, and Sydney.

GDUSA’s Top 25 Logos (Once Upon A Time)

Fresh January 27, 2023January 31, 2023 Ilana Greenberg

Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more.

The GDUSA Podcast #9: Alex Moulton & Rosie Garschina of Trollbäck+Company

Podcast January 27, 2023 Ilana Greenberg

Gordon’s conversation with Alex Moulton and Rosie Garschina of branding and design studio Trollbäck+Company.

Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy

Fresh January 26, 2023January 26, 2023 Ilana Greenberg

Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.

Ten Type Trends For 2023

Products + Papers, Top Stories January 25, 2023February 8, 2023 Ilana Greenberg

Monotype has released its annual Type Trends Report examining how the current state of affairs manifests in design terms. The 10 trends showcase how expressions and digital touchpoints are becoming increasingly important to brands.

New Year, New Job? What Creatives Need to Know

Hiring & Career Tips January 23, 2023January 31, 2023 Ilana Greenberg

Will 2023 be a hot job market for creatives and marketers? Talent solutions expert Paul Flaharty on why the new 2023 Salary Guide from Robert Half suggests that the New Year may be a great time to explore new opportunities.

Pizza (Box) With A Point

Package Design USA (PDUSA) January 23, 2023January 23, 2023 Ilana Greenberg

Baldwin&, a Raleigh NC-based agency, worked with Ponysaurus Brewing on the launch of their new pizza brand. Unique package design shares 360 points of view to underscore how well-rounded the pizza is.

Drinks Designer Denomination Toasts Three

People January 19, 2023January 19, 2023 Ilana Greenberg

Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.

‘Branding Nerd’ Paul Collins Returns To Elmwood NY

People January 19, 2023 Ilana Greenberg

Elmwood has appointed Paul Collins as Executive Director of Strategy & Innovation, in a role “intended to elevate the agency’s reputation for powerful and provocative brand solutions anchored in tension.”

Chandler to ECD at Vault49

People January 19, 2023January 19, 2023 Ilana Greenberg

Leigh Chandler has been upped to Executive Creative Director and Operations head Spencer Ryan has been made a partner at New York and London based brand and package design firm Vault49. Chandler now has oversight across the two global studios.

Knockout Honors Basquiat For Bombay Sapphire

Package Design USA (PDUSA) January 19, 2023January 19, 2023 Ilana Greenberg

Bombay Sapphire and the Basquiat Estate have joined forces in the creation of a Special Edition bottle that pays tribute to cultural icon and artist Jean-Michel Basquiat.

Encyclopedia Of UX Design Set For Spring

events, News January 17, 2023January 19, 2023 Ilana Greenberg

Rockport will publish the Universal Principles of UX this spring. The encyclopedia has been compiled with the help of UX experience design guru Irene Pereyra.

DesignStudio Pilots ‘Going’ Rebrand

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.

ThoughtMatter Rethinks ‘Ugly’ Produce

Fresh, Top Stories January 13, 2023January 19, 2023 Ilana Greenberg

Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.

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