Joey Siep is a senior at Michigan State University majoring in Graphic Design and minoring in Art Photography.
Author: Ilana Greenberg
Fatima Bocoum
Fatima Bocoum is a Brooklyn-based Art Curator and Women’s rights activist with ten years of experience in Client Strategy, Marketing, and Business Development in the New York City tech space.
Aida Alvarez
Aida Alvarez is a designer inspired by her love and fear of the internet.
Joshua Williams
Joshua Williams is a designer, artist, and student from Beaumont, Texas.
Miriam Listiak
Miriam Listiak (she/her) is a graduating senior in the Texas State Communication Design program who is obsessed with problem solving and specializes in design research, copywriting, and conceptual strategies.
Kristin Sugihara Joins 62ABOVE
Sugihara joins 62ABOVE after spending four years as Senior Art Director at Greenhaus in San Diego. Agency clients include Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, and more.
Matt Allen Joins Growing Cutwater
In a period of expansion, creative and media agency Cutwater, with offices in San Francisco and New York City, has bolstered its client services department by tapping Matt Allen as Group Account Director. His clients have included McDonald’s, HP and Pella.
CF Napa Reimagines Lady Liberty
CF Napa created the logo and package design for Good Trouble, a new bourbon brand that supports social causes and honors those pursuing positive social change. The logo reimagines Lady Liberty as taming the beast of inequality.
7 Tips For Designing A Personal Brand
Paul Flaharty of Robert Half on the importance of developing an effective personal brand that creates a strong impression and tells prospective employers the essential things they need to know about you. In a competitive hiring market, it can make the difference.
We Get Chills: 60th Annual GDUSA People To Watch
This is the 60th anniversary of our ‘GDUSA People To Watch’ feature, an annual selection of creative an thought-leaders who we respect and who embody the spirit of the creative community.
Charles Nix: Uproar Over State Department Font Switch
The U.S. State Department’s February decision to switch to a Calibri sans serif from Times New Roman is creating an uproar; everyone is waking up to the idea that typography matters.
Propel Rebrand Reinforces Gatorade Roots
Propel’s new brand identity, designed by PepsiCo Design and Innovation, is on shelves now with the rollout expected to be complete by summer. It is accompanied by an ambitious partnership with actor and director Michael B. Jordan.
New Burberry Logo Wears Serifs
Burberry, the quintessentially fashion British brand, has brought back serifs for its new logo as well as a campaign that features a ‘circa 1901’ Equestrian Knight. The new campaign was photographed by Tyrone Lebon.
GDUSA Podcast #8: Paul Flaharty
How is 2023 shaping up for job seekers and hiring managers? Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, has insights and answers in this GDUSA podcast.
Neenah Debuts Customizable Sustainable Mailer
Neenah has introduced a customizable rendition of its sustainable NEENAH ENVIRONMENT® Mailer. The new durable, paper-based mailer is intended for non-fragile soft goods, textiles, and apparel.
Creative Talent: Go Global and Beyond!
David Fiore of Haddad & Partners on why the Star Trek USS Enterprise crew provides a role model for assembling a world-class remote, diverse and collaborative creative team.
TDC Opens Call For Three Scholarships
The Type Directors Club has opened the call for applications for their three student scholarship programs. The programs all have an entry deadline of March 24.
Andy Askren: Purpose-Driven Brands Are Setting New Standards For Measurement
Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.
Mrs&Mr Rebrands Walmart Intimates
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, in collaboration with Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures.
NYC Marathon Logo Distills Lady Liberty
Chermayeff & Geismar & Haviv has redesigned the logo for the TCS New York City Marathon. A key goal is to create a powerful and independent brand asset for event and sponsor.
R/GA Refreshes Dwayne Johnson’s ZOA Energy
R/GA helped ZOA expand its mission to the masses, reach new audiences beyond the gym, and develop new equity and emotion for the brand.
Mermaid Stands Strong In Chicken of the Sea Rebrand
Chicken of the Sea is splashing into the new year with a modern look, including a fresh update for the iconic mermaid. Little Big Brands developed the first complete rebrand in more than 20 years.
Girls Who Print Mobilizes For Print HERstory Month
The fifth annual Women’s Print HERstory Month returns in March to inspire the “fierce, fabulous females of print.” Girls Who Print is seeking to mobilize women of the industry around the event.
Who We Are At 60
For 60 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals.
Carin Goldberg Of Book & Album Cover Fame Passes
Carin Goldberg, a graphic designer who brought a postmodern sensibility to book and album covers, and was at the heart of the vibrant NYC design community of the 1980s – 2000s, died on January 19 at 69.
Michael Duffy: The Next Evolution In Intelligent Packfronts and Design
The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Rachel Johnson Responsible For Equator Studios Worldwide
Global packaging strategy and design agency, Equator, names Rachel Johnson as new Global MD. She has responsibility for all the company’s studios, including Chicago, Cincinnati, Manchester, Nottingham, and Sydney.
GDUSA’s Top 25 Logos (Once Upon A Time)
Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more.
The GDUSA Podcast #9: Alex Moulton & Rosie Garschina of Trollbäck+Company
Gordon’s conversation with Alex Moulton and Rosie Garschina of branding and design studio Trollbäck+Company.
Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
Ten Type Trends For 2023
Monotype has released its annual Type Trends Report examining how the current state of affairs manifests in design terms. The 10 trends showcase how expressions and digital touchpoints are becoming increasingly important to brands.
New Year, New Job? What Creatives Need to Know
Will 2023 be a hot job market for creatives and marketers? Talent solutions expert Paul Flaharty on why the new 2023 Salary Guide from Robert Half suggests that the New Year may be a great time to explore new opportunities.
Pizza (Box) With A Point
Baldwin&, a Raleigh NC-based agency, worked with Ponysaurus Brewing on the launch of their new pizza brand. Unique package design shares 360 points of view to underscore how well-rounded the pizza is.
Drinks Designer Denomination Toasts Three
Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.
‘Branding Nerd’ Paul Collins Returns To Elmwood NY
Elmwood has appointed Paul Collins as Executive Director of Strategy & Innovation, in a role “intended to elevate the agency’s reputation for powerful and provocative brand solutions anchored in tension.”
Chandler to ECD at Vault49
Leigh Chandler has been upped to Executive Creative Director and Operations head Spencer Ryan has been made a partner at New York and London based brand and package design firm Vault49. Chandler now has oversight across the two global studios.
Knockout Honors Basquiat For Bombay Sapphire
Bombay Sapphire and the Basquiat Estate have joined forces in the creation of a Special Edition bottle that pays tribute to cultural icon and artist Jean-Michel Basquiat.
Encyclopedia Of UX Design Set For Spring
Rockport will publish the Universal Principles of UX this spring. The encyclopedia has been compiled with the help of UX experience design guru Irene Pereyra.
DesignStudio Pilots ‘Going’ Rebrand
DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.
ThoughtMatter Rethinks ‘Ugly’ Produce
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.