Leaning into a streamlined brand identity and customer-obsessed ethos, Sibling Rivalry positions Philo as an antidote to the complexity of a tumultuous market. The rebrand emphasizes Philo’s voice with an attitude that’s confident, sophisticated and witty.
ZenToes’ rebrand is designed to bring vibrant and playful fun to foot care with new packaging and product innovations rolling out across retailers including Target and Walmart.
Odgis + Co has designed the 2024 Rockefeller University Graduate Program in Bioscience Book for the second year. The design highlights the beauty and convenience of the campus, and underscores that Rockefeller attracts leading graduate students who help keep it a premier research institution.
For creative job seekers, follow-up emails are more rare and impactful than you’d guess. So, where do you start? Artisan has some advice and direction on how to structure your follow-ups to keep you top-of-mind with decisionmakers.
A new website and Instagram by People People just launched featuring recipes from and inspired by Democratic presidential candidate Kamala Harris. The grassroots project unites voters over a shared passion for cooking and features calls to action supporting voter registration.
Billerud is exclusive sponsor of GDUSA’s 61st annual Print + Paper Survey. The survey reveals that designers believe in the unique power of print to communicate and to create a human connection. The print edition is on Billerud’s Influence® Gloss 60 lbs. text.
Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
Deutsch LA has officially rebranded to Deutsch, becoming the sole bearers and stewards of the brand. A new visual identity inspired by the diversity and individuality of LA — and the agency — accompanies the rebrand. The new look and feel blends mixed-media, texture, color, language, code and art.
One of the most exciting parts of Adobe MAX is discovering the new work fellow creatives are creating with Adobe tools. This year at MAX in Miami Beach, Adobe is launching a new way to recognize the most remarkable talent across six unique categories, in order to recognize the most innovative and impactful uses of Adobe products.
Pantone has unveiled 175 new colors in their Fashion, Home + Interiors system, debuting the Dualities palette at New York Fashion Week 2024. The Dualities Collection is divided into two palettes reflecting the global color trends of increased use of serene pastels and moody, grounded shades.
CBX rebrands a plant-based protein bar challenger brand as it moves from beyond the natural foods channel into the major retailers.
JDO has teamed up with Dove and tennis legend Venus Williams for the Dove x Venus #KeepHerConfident Beauty Bar. This limited edition release marks Dove’s first-ever special edition beauty bar for their shared mission of empowering girls in sports.
A topic of transcendent importance to our individual and societal well-being. Design has a vital role to play in access, edcation, prevention, delivery, outcomes. Categories include traditional medicine to healthy lifestyles to public health. THIS COMPETITION IS NOW CLOSED.
At a time when American democracy is challenged, SYLVAIN worked hand in hand with Civic News Company to infuse the spirit of the brand into an identity system that reflects optimism, care, and local expertise evident in their journalism.
Little has created a fully redesigned packaging portfolio and a campaign that builds more awareness and emotional resonance for the Lagunitas brand and flagship IPA product.
We present our 61st anniversary inhouse awards showcase — the original and premier celebration of inhouse excellence — and a celebration of the value that inhouse communicators bring to the table.
Vigor’s work includes brand identity, packaging, signage, menu, merch and more for launch of first Bad Chicken standalone location. Design includes a playful but maverick-y brand mascot.
Phaidon has published Graphic Classics, a visual survey of graphic design history as told through 500 iconic projects from the beginnings of mechanical reproduction to the present day. 50 new projects focus on often marginalized graphic designers and groups.
The McFlurry is getting a makeover, with a new size and updated packaging that eschews the plastic cup lid. Starting in early September, McDonald’s is rolling out the Mini McFlurry to participating restaurants across the U.S.
Global drinks branding specialists, Denomination is marking a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two significant additions to its leadership team.
The new visual language reflects and celebrates the past while bringing the museum into the future. As part of their research, the creative team took a deep dive into their archives, and the Museum’s 200 years of graphic design history became a rich source of inspiration.
Brooklyn-based Tavern has rebranded West Coast icon Sizzler, borrowing and adapting image deeply rooted in the brand’s nostalgic heritage.
Jim Misener examines the backlash that ESG is experiencing as well as a principled response that companies should take. Jim’s message to clients: control the branding and control the narrative, and you’ll build a stronger, more resilient business.
Billerud – including Billerud North America – retains its position as one of the world’s most sustainable companies in its industry sector.
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
Petcare brand Hartz has partnered with creative and media agency of record Cutwater to launch a social-forward campaign. Entitled “Unconditional Love Confessions,” it captures pet parents admitting the peculiar behaviors and constant needs they secretly find endearing about their dogs and cats.
Span designed the identity for a new public park — the South Side Sanctuary — in Chicago’s historic Bronzeville neighborhood. The visual identity is intended to reflect the form, expression, and movement in the park’s inclusive architecture and diverse activities of its visitors.
Working for a creative or marketing agency can be a career accelerator because agencies are where ideas collide, skills sharpen and doors open. Lucy Marino of Robert Half Talent Solutions lays out some of the challenges, opportunities and strategies to consider in potentially making the move.
Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
StrawberryFrog has promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo in order to inject diverse perspectives into their creative DNA.
Pantone Color Insider is available globally and integrated as a new feature to the Pantone Connect product suite to provide a full-service digital experience from inspiration to design realization.
hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
Awarded at the local chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.
Drawing on learnings from Turner Duckworth’s new book “I love it. What is it?” — stories and advice gathered from over 30+ years of working with the world’s biggest brands — Sarah Moffat stresses the creative benefits of going slow and embracing the messy process of iteration.
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Jordan Brand’s ‘Our Turn’ one-versus-one global basketball tournament is inviting the next generation of hoopers to take their turn and compete for a chance to be names The One – the best 1V1 player in the world.
The Working Assembly has revitalized a classic ice cream shop while creating a premium shelf space for clients.
The pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.
Absolut has launched a limited-edition bottle inspired by rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle comes almost 40 years after first Abolut-Warhol collaboration.
