BAM (Brooklyn Academy of Music) has recently added Luis Felipe Farfán to its core leadership team as Chief Brand Officer. The first Mexican American to serve on BAM’s senior leadership team, creative agency veteran Farfán will evolve BAM’s brand purpose and essence to reflect both its history and its future as a globally influential arts organization. His intimate understanding of the power and potential of uplifting and amplifying underrepresented voices through arts and culture brings a unique and valuable perspective to BAM’s leadership.
Farfán, who began his career as a performing and visual artist, brings more than 12 years of experience leading brand creative teams for top ad agencies and brands. Prior to BAM, he served as Executive Creative Director/Head of Content for the Emmy-winning Hecho Studios and Group Creative Director at Mother, where he co-led Target’s 2022 holiday campaign celebrating inclusivity and joy in community. In 2018, Farfán became the Sundance Institute’s first Head of Creative, developing the brand’s visual language, editorial content, and creative strategy for the Sundance Film Festival and the organization’s storytelling initiatives.
Prior to Sundance he served as Creative Director for VICE Media’s in-house commercial studio and was part of lead creative teams at agencies such as Deutsch LA, Camp+King, and Leo Burnett. Throughout his career, Farfán has worked on and collaborated with brands such as Nike, Microsoft, Vans, Google, and Samsung, amongst others.
