There’s no easing up in the race for creative talent in 2024. Creative and marketing managers are actively hiring but face hurdles finding candidates with the right skills. Robert Half’s Lucy Marino unpacks strategies that can help in the quest for top talent.
Author: Gordon Kaye
Maugé-Lewis Book Guides Students Toward Graphic Design Careers
Professor Carole Maugé-Lewis’ new book – So! You Want To Become A Graphic Designer: A Resource and Guide is available as an eBook and in paperback. With a foreward by GDUSA’s Gordon Kaye, It is for aspiring graphic design students, career changers, self-taught designers, entry-level designers, educators, instructors and more.
Now Open | 61st Inhouse Design Awards
Our annual American Inhouse Design Awards™ is the original. We honor the value that inhouse designers bring to the table everyday — at corporations, non-profits, institutions, government, universities and more. Sponsor: Robert Half Talent Solutions.
Clever Packaging Drives Kiwi Consumption
Combining behavioral theory with a traditional medicine delivery system, Speakeasy Knowledge Brokers has developed a simple yet striking way to help kiwi marketer Zespri increase consumption.
Why Heavyweight Paper Stocks Are Ideal For Marketing Collateral
A look at the kinds of print marketing pieces that are ideal for heavyweight papers, and how Accent® Opaque’s new line of premium heavyweight paper, The Heavyweights, can help brands create print marketing collateral that connects with customers in a deeper, more tactile way.
LEGO Rebrand Builds On Core Values
LEGO has unveiled a new identity constructed by in-house creative firm, Our LEGO Agency (OLA), in collaboration with Interbrand. The updated look is “a simple, beautiful and well-constructed system” capturing the spirit of the brand and product.
SKITTLES Brand Embraces Quirky Persona
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
Sister Mary Brings Spirit Of Samizdat To Current Affairs
Sister Mary designed a limited edition printed publication for an emerging current affairs brand, The Signal. The team partnered to infuse the inaugural issue with the alternative spirit of underground publishing.
Switzerland Tourism Refreshes Brand
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is or the first time adopting a comprehensive tourism brand world with “Switzerland.”
Gary Bernstein To Commercial Senior VP Of Fedrigoni Special Papers
Gary Bernstein’s has been appointed as the new Commercial Senior Vice President of Fedrigoni Special Paper North America. Melissa Stevens, who served at Mohawk, is named Chief Marketing Officer.
Simon Thompson Upped To Equator Global Director Of Photography
Global packaging design agency, Equator Design, has promoted Simon Thompson to the role of Global Director of Photography. He will lead the photography department’s efforts worldwide.
HBX Branding Revitalizes Identity
HBX Branding has announced the launch of their new brand identity, website and expanded suite of creative services.
GDUSA Moves To Brooklyn
GDUSA moved to the Prospect Heights neighborhood in Brooklyn earlier this year, after 60 years of publishing on or within a few feet of Fifth Avenue in Manhattan. Brooklyn is a leading producer of irony and Publisher Gordon Kaye has a few very brief thoughts along those lines.
Rockport: 40th Year Gift And Discount Thru April 30
Rockport Publishers is celebrating its 40th year as a leading source of creative reference books. THRU APRIL 30, they are offering GDUSA readers an exclusive free look inside ‘Creative Endurance’ as well as a discount coupon code GDRP40 for Rockport titles.
Jägermeister Bottle Inspires Branding
The German liqueur brand has revealed new branding by Mother Design that toasts its roots while looking to modern-day needs. The final creative concept was designed to own and expand on an iconic part of the Jägermeister story – the bottle.
The One Club Names 2024 Hall Of Fame Inductees
The One Club proudly announces the creative legends selected as 2024 inductees into the prestigious Creative Hall of Fame. The HOF has a rich heritage of honoring the lifetime achievements in all forms of advertising and design, starting with the induction of Leo Burnett in 1961.
BAM Names Farfan Chief Brand Officer
BAM has named creative agency veteran Luis Felipe Farfán as Chief Brand Officer. He will bring a holistic, entrepreneurial approach to the job, and is the first Mexican American to serve on BAM’s senior leadership team.
La Colombe Logo Dials Up Vintage Feel
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
Margaret Calvert To Receive TDC Medal
The Type Directors Club’s highest honor recognize individuals and institutions who have made outstanding contributions to typography.
Odgis + Co Arc Refreshes Jackson Lewis Brand
Odgis + Co is refreshing the Jackson Lewis brand with a messaging platform and design system to reflect the law firm’s sophistication in their process of addressing employees and the workplace.
Jason Brown To Pearlfisher Global CEO
Pearlfisher has named Jason Brown as its first-ever global CEO, a new role in the independent agency’s 32-year history. Brown will be based in New York, where he will lead global business growth across both Pearlfisher studios in London and New York.
Jan Gottesman Honored By PIA
The Printing Industries Association, Inc. (PIA) has announced the selection of Jan Gottesman, President of Kelly Spicers, as the PIA 2024 Executive of the Year. Kelly Spicers is a major West Coast distributor of paper, packaging, digital media and graphic supplies.
Zimmerman: The Digital Shelf
In a world increasingly dominated by e-commerce, the battle for the digital shelf is critical. Suzanne Zimmerman, Sr Director of E-Commerce at SGK, explores how brands are innovating to stand out to online shoppers without abandoning their brand voice or neglecting their base.
Jacknife Website Inspired By Retro & Modern Influences
Venerable Toronto-based Jacknife creative agency has introduced a new website. The site draws it inspiration from a mix of retro technology and modern design influences at the “intersection of creativity, innovation and fun.
JKR Rebrands A More Accessible Manischewitz
Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season.
Applications Open For The Malee Scholarship
Sharp Type has put out an open call for applications for The Malee Scholarship which provides female-identifying designers of color with financial help and mentorship to pursue a career in type design.
Span’s Homage To Lowrider Car Culture
The Slow & Low retrospective book is the first formal piece of formal documentation of Chicago’s lowrider community made up of Chicano, Mexican, Aztec and classic car culture. The story comes to life through the design work of Nick Adam’s team at the Span studio.
SVA MFA Products of Design Speaker Series: Eason Yang
SVA’s MFA Products of Design welcomes designer, creative director, educator, and social entrepreneur Eason Yang.
St. Maarten Logo Starts With Big Idea
Big Idea Advertising launches a comprehensive rebrand for the St. Maarten Tourism Bureau. The first initiative is a new logo for the island that embeds culture and history, as well as branding guidelines and a playful tagline that references a dual French-Dutch heritage.
Thorntail Identity Inspired by ‘Light and Zippy’ Hummingbird
In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand.
TAPPI and AICC Announce SuperCorrExpo 2024
Registration for SuperCorrExpo 2024 is now open. The largest event for the corrugated packaging industry will take place September 8-12 at the Orange County Convention Center in Orlando FL.
Whitehurst: Is AI Creative?
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative.
Dixon Baxi Channels Tubi Logo
Tubi (www.tubi.tv), Fox’s ad-supported streaming service, is rolling out a new brand identity. Developed in partnership with design agency Dixon Baxi, Tubi’s new brand identity began rolling out to all supported platforms across all markets in late February.
Herman Miller Refreshes Brand Identity
Herman Miller’s refreshed brand identity, including the latest evolution of its logo and wordmark by Order Design, is being rolled out now across all touchpoints.
Taite: Why Sonic Branding Works
John Taite of Made Music Studio explains why sonic branding has emerged as a powerful way for brands to connect with consumers, becoming a valuable asset in any marketer’s toolkit.
Conran Design Group Is Havas Flagship
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, which combines talent from its existing Havas-owned Conran Design Group, as well as its ‘W’ – its branding agency in France.
Vault49 Celebrates A ‘Uniquely Bahamian’ RTD Brand
Vault49’s London studio has created a brand world and package designs for a new range of RTD cocktails from Ricardo Rum. The Bahamas inspired the palette and graphic elements.
JKR & Impossible Launch Meatier Brand
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
TDC Opens Call For Four Global Scholarship Programs
The Type Directors Club has opened the call for applications for its four global student scholarship programs. Programs recognize BIPOC, female-identifying, Native American and First Nation, and needs-based students.
A Star Is Worn
Kevin Hall Design’s brand identity work has a positive impact on the student/athletes of the City of Bridgeport CT via the Bridgeport Field of Dreams Foundation.