The LA Clippers have unveiled a new look, establishing a set of marks in a familiar but elevated colorway of naval blue, ember red, and Pacific blue. The refreshed look includes a modernized version of the classic Clippers script that will adorn the front of the “Icon” and “Association” edition jerseys next season. The new primary logo features a Clipper “C” that surrounds the points of a compass and an oncoming ship with basketball seams on the hull. It is all, according to the team, a nod to the organizations maritime roots and a symbol of its direction. Reaction, especially on social media, has been very mixed, with criticism focused on the busy-ness of the logo and the many motifs it seeks to incorporate in one symbol.
The team will wear uniforms and merchandise displaying the logo and colors in the 2024-2025 NBA season as the Clippers begin play in their new home, Intuit Dome. The team nickname is derived, by the way, from fast-moving sailboats popularized in the mid-1800s, common in the San Diego area where the franchise played from 1978 to 1984.
“We have been on a long journey, gathering feedback and insights from across Clipper Nation,” said Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome. “We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations.”
