Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
Category: Fresh
Odgis Builds Brand For Arch Street Capital Advisors
Odgis + Company has created a visual rebranding of Arch Street Capital Advisors, a full-service real estate investment and advisory firm.
Turner Duckworth Makes Its Mark
Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.
Grand Rapids Airport Campaign Takes Flight
The 2021 campaign for Gerald R. Ford International Airport encourages safe travels in West Michigan and surrounding markets. It highlights enhanced cleaning and safety protocols.
Fraver Posters Support Broadway Workers
Leading theater poster designer Frank ‘Fraver’ Verlizzo teams with Broadway Cares/Equity Fights AIDS and Gelato to raise money for actors and other theater-related workers.
AIGA Eyes Warby Parker
AIGA recognizes Warby Parker with its Corporate Leadership Award for changing the eyewear industry by pioneering ideas, designing user-centered products and experiences, and being a socially conscious business.
The One Club Creates Paid Internship Pledge
The One Club calls on agencies, studios, brands, ad schools and other industry organizations to sign the pledge and commit to leveling the playing field for the next generation of talent.
New frog Office Invites Collaboration
Global design consultancy frog is opening a new studio in Austin TX with an agile layout that accommodates a growing workforce, a renewed emphasis on collaboration, and the shifting needs of a post pandemic world.
Quirky Cinematic Campaign Launches Online Shopping App
nate launches an effortless marketing campaign to demonstrate its universal pay later solution to online shopping.
Zero Hits CBD High Note
While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.
Love & War Builds Campaign For UBS Arena
Love & War has developed a brand ad campaign for UBS Arena, looking to the future with a nod to its rich past.
Survey: Users Want More Inclusive Emoji
Adobe is partnering with Emojination, a grassroots organization, in response to a survey that shows widespread demand for more diverse and inclusive symbols.
Birk Creative: ‘We Got You’
Birk Creative partnered with Advocate Health Care and the Illinois Department of Healthcare and Family Services to create a custom public outreach campaign that promotes COVID-19 informational and virtual health care options.
Big Win For 49ers Inhouse Team
The NFL San Francisco 49ers celebrate their 75th anniversary with a commemorative logo and patch by Art Director Aaron Llavore and his inhouse creative team.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Stitzlein Studio Creates Rising Tide
Stitzlein Studio has created a new name, identity and brand story for the organization that delivers Head Start services in the San Francisco Bay Area to help rally their staff, teachers and families, and raise awareness among potential donors.
SMAKK ‘Accelerates’ NYC Sustainability
The NYC Mayor’s Office of Sustainability chose branding and marketing agency SMAKK to create a new identity and marketing campaign for NYC Accelerator, a program taking local steps to address global climate change.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
Familiar Creatures Reimagines College Lookbook
Familiar Creatures recently worked with an historic Virginia college to overhaul its recruiting materials, reimagining the college lookbook as a humor-centric magazine.
A Gift From Sappi To Designers
For the first 200 GDUSA readers who sign up here, Sappi will send you a gift of a beautiful 2021 Typography Calendar designed by the legendary Studio Hinrichs and printed on leading printing paper – Sappi McCoy.
Havas Rebrands Reckitt
Conran Design Group managed the new look and feel of the rebrand, which is designed to tell the story of the company’s purpose and transformation, drawing on its rich 200-year heritage.
Municipal Leaders As Rockstars
Creative agency Okaybro has done a complete rebrand of Govapalooza, an annual conference focused on innovation in local government.
Loyalkaspar Rebuilds Paramount Peak
Loyalkaspar has streamlined the brand identity for new streaming service Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
Supporting Girls Who Code
Media studio Holler shares an animation campaign designed to celebrate women leaders and educate people throughout Women’s History Month. Proceeds from the campaign go to Girls Who Code.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
Sunday Afternoon Brings Gaming Vibe To Rebrand
Hybrid creative studio and artist rep agency Sunday Afternoon has helped rebrand the former Liquid Advertising, a leading ad agency serving the gaming and entertainment industries.
Yumi Takes Intimate Look At Parenting
Yumi has launched a new brand campaign which furthers its mission of redefining baby food. The campaign is lead by Thomas Mastorakos, who has served as creative director for Frank Ocean.
Landscape Develops Identity For Disability-Inclusive Housing Group
Creative agency Landscape develops an identity and website for disability-inclusive housing organization The Kelsey. The identity focuses on inclusion through whimsical illustrations, bold type, and a color palette based on skin tones.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Swarovski Logo Crystalizes New Era
Swarovski has unveiled a new logo and visual identity, to be revealed across all touch-points including packaging, retail and digital. Credits go to General Idea, a New York-based branding agency that is a favorite of many luxury and lifestyle brands.
Richard Poulin Shines Light On Rudolph de Harak
Richard Poulin has written a major monograph of an unsung hero of mid-century modernist graphic design. A trailblazing American graphic designer, Rudolph de Harak worked across multiple media in a career spanning five decades of the 20th century.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
COLLINS Composes Interactive Symphony
COLLINS launches a new vision for the 108-year-old San Francisco Symphony that seeks to redefine classical music for modern audiences. Responsive and variable fonts are a key element.
Moynihan Train Hall Branded As Gateway
W&CO brands the Moynihan Train Hall, New York’s most significant infrastructure project in decades, as a warm and welcoming gateway with a strong sense of place.
Multiple Museum Logos Explore The Power Of Play
Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.
New Logo For Biden White House
Along with an entirely new web design, the White House has a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’