Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Category: Fresh
Common Good Rebrands For New Era
LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.
AIGA Medals: Oberman, Blauvelt, Sandhaus
AIGA announces recipients of the AIGA Medal, Steven Heller Prize for Cultural Commentary, and AIGA Corporate Leadership Award. The recognition takes place during the AIGA Design Conference, in person for the first time since 2019.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Pentagram Co-Founder Colin Forbes Passes
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.
Culinary Institute Preps New Identity
Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.
City Of Chicago App Connects Teens With Activities
Chicago launches its first-ever teen-oriented app to help locate youth programming, events, and jobs in their communities and across the city. EX3 Labs of Chicago and Tampa is the developer.
GoFundMe Goes For Digital Empathy
GoFundMe is taking a more sensitive approach to grief, with a new design flow for those organizing fundraisers for funeral and memorial costs that reframes the experience to feel more personal and less transactional.
JMS Puts Human Face On Analytics
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Instagram Rebrand Embraces The Squircle
Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
MullenLowe’s Work May Offend You
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
Two Things To Tourists: Stay Sunny
Creative agency Two Things has created a campaign that employs non-traditional media and partnerships with local businesses to remind surging Sun Valley tourists not to be rude, disrespectful or aggressive.
First-Ever Barbie Doll With Hearing Aid
This June Mattel is releasing a new set of dolls as part of its ongoing response to calls for diversity and inclusion in toy making. This includes a Barbie doll with a hearing aid.
Trillion Elevates Fenway Park Menu Systems
Utilizing modern typography, with a nod to the history of Fenway, Trillion transformed Aramark’s menu systems into a sophisticated touchpoint for fans hosting an event at the venerable stadium.
Iridescent Installation By C&G Partners
The Rockefeller University has a new iridescent display by C&G Partners for its annual award honoring women scientists. The design features a floating hexagonal lattice of lightweight aluminum and changeable translucent panels.
KCRW Radio: Always On LA
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
Frontier Logo Promises Connection
A new visual identity reinforces Frontier’s positioning as a leading communications provider offering gigabit speeds to connect consumers and businesses in 25 states.
New Podcast Helps Navigate The Grind
The Creative Shit Show podcast, hosted by creative entrepreneurs, Von Glitschka, Justin Ahrens, Karen Larson, and Jamie Saunders, is intended to help designers, marketers and creatives navigate the daily grind.
Guest Artists Splash Color On Skittles® Pride Packs
Mars Wrigley brand Skittles teams up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been gray, this year’s packs get a splash of color from six artists of the LGBTQ+ community.
ADC Pioneers To Be Honored
The One Club will present the Manship Medallion to a select group creative leaders who have played a significant role in ADC history. Gail Anderson, Brian Collins, Paula Scher, Richard Wilde, George Lois, Eileen Hedy Schultz are among those recognized.
2022 GDUSA Top Design Schools
A list of our favorite institutions that prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships. The list is alphabetical and the reach is national.
Jiménez Redesigns Batman Logo
The iconic Batman logo has been redesigned for the first time since 2011. The latest design, debuting in the 125th issue of the Batman comic book series this coming July, has been developed by new head artist Jorge Jiménez.
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Practice Donates Guerrilla Print Piece For Outer Work
Practice shows what can happen when a studio donates time to a grassroots initiative. The Outer Work Newspaper raises awareness of the online anti-racism community’s work and ideology of change through joy.
Cutwater Floats Next Generation of Boaters Campaign
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Crunch Time For Tropicana and Cramer-Krasselt
Data indicates that America is ready for a new breakfast pairing. For increased efficiency in one’s morning routine, Tropicana, with help from advertising agency Cramer-Krasselt Chicago, has concocted Tropicana Crunch.
Häagen-Dazs Serves New Shop Design
Häagen-Dazs extends its ‘That’s Dazs’ initiative with a new design for shops, providing ’luxury where your are’ that can be enjoyed by all. The new design features a bright, bold color scheme, themed murals, updated uniforms, and modernized lighting and seating.
Rizco Rebrand Highlights Evolution
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
World’s First NFT Museum Opens In Seattle
The world’s first permanent NFT art museum has opened in Seattle, aiming to “pull back the curtain” on blockchain-based digital art.
Kevin Hall Brands Milford Senior Center
Kevin Hall Design recently completed an identity program for the City of Milford’s Senior Center in Connecticut.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Unilever Food and Beverage Brands To Halt Kids Advertising
Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.
Pearlfisher Serves Beanless Coffee
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
ECP Designs For EARTHDAY.ORG
Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.
Lippincott Plugs Hydrogen Revolution
Plug Power Inc., a leading provider of turnkey hydrogen solutions for the global green hydrogen economy, reveals a new brand, purpose, and an optimistic logo with the help of venerable brand design firm Lippincott.
Warner Bros. Discovery Embraces Shield
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
‘Cash Is Best’ In USAID Student Design Competition
College students from all over the US created public service announcements about why monetary donations are the best way to help communities after international disasters.