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Category: Fresh
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
Shale Brewing Logo Redesigned By Site 14
Proactively designed by Joe Rosza of Site 14 with expansion in mind, Shale Brewing Company has a new logo that is modern but retains the brand’s signature orange color.
Nick and Elevation Slime NFL Playoffs
Creative company Elevation worked closely with Nickelodeon to develop branding for the ‘NFL on NickPlay,’ which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way.
GM Logo Accelerates Electric Future
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
JKR’s Tasty Burger King Rebrand
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
58 Years of GDUSA People To Watch
In anticipation of our 2021 GDUSA People To Watch annual feature coming soon, here is our roster of Past People To Watch for roughly six decades (1963-2020). You will find undisputed historical giants and many more legends, legends-to-be, as well as a few one-hit-wonders.
Pantone Reveals Color(s) of the Year
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
Post-It Sticks To Flat Logo Trend
The new logo for Post-It brand has been simplified and, in so doing, has internet logo critics divided between bland (bad) and streamlined (good).
Joe Duffy Gets Dream Assignment
Founder and chairman of Duffy design group, Joe Duffy, has revealed a new brand identity for the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School.
50,000feet Funds Student Arts Program
Agency 50,000feet is underwriting arts scholarships in partnership with the Chicago Public Schools and Design Museum of Chicago, and is providing financial support to The Cooper Union Saturday Program in NYC.
Sun Rises On UAS Network
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
Kress Collection Gets A Close Up
C&G Partners has designed a website for the Samuel H. Kress Foundation that brings over 3,000 works of art from the Kress collection into the public view in a single place, and allows extreme close ups of the entire set.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
COLLINS M.AD About Next Generation
COLLINS is helping the Miami Ad School evolve into M.AD with a new brand strategy and a fluid logo that juxtaposes passion and playfulness with discipline and rigor.
Troup Issues Messages Of Hope And Support
In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS) teamed up with independent agency Troup to issue messages of hope and support.
Students Bring SF Murals To Life
Academy of Art University is committed to giving back to the people and communities of San Francisco, including colorful murals created by students and alumni for all to enjoy. This video captures the spirit and underscores why the City by the Bay inspires aspiring artists.
Cooper Union Remembers Milton Glaser
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
It’s Time To Flip Your Organization’s Brand Inside Out
Janice Cavaliere and Tana Hall of Gensler argue that in this ‘age of belonging’ organizations need to have the courage to give employees the agency to fulfill their purpose.
The Martin Agency Hatches Happy Mindset
Happy Egg Co. has rolled out its first work with The Martin Agency and illustrator Tom Brolga, setting the tone for a significant reposition of the fastest growing egg brand.
2020 Responsible Designers to Watch
Exclusively sponsored by Domtar, GDUSA presents it annual selection of leading creatives who exemplify the ‘designing for good’ movement.
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Academy of Art Offers Free Online October Workshops
Academy of Art University is offering a wide selection of art and design online workshops and webinars in October. These online workshops are offered free as part of the University’s innovative response to the pandemic.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Community Leader To Fashion Brand
10 Thousand Design recently completed a new brand identity system for the up-and-coming Houston White fashion apparel brand. The brand is tied to entrepreneur, designer and Minneapolis community leader Houston White who strives to create a more equitable world.
Cactus Offers Mental Wellness Platform To Ad Community
A lot of folks in advertising are struggling right now, so Denver-based agency, Cactus, wanted to give back to its community by unveiling their YOU at Agency mental health app.
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
JMS Mural Stamps Out Corruption
John McNeil Studio leads the effort to create a mural, website, and downloadable posters in a bid to support the US Postal Service and bolster it during this unprecedented election.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Pantone Releases ‘Period’ Red
Pantone Color Institute partners with Intimina to release a custom Pantone red color emblematic of a period. The new red shade has been created to break the stigma around menstruation and promote period positivity.
Designers Resilient In Adversity
A GDUSA reader poll sponsored by Verso Corporation, papermakers extraordinaire, reveals a surprisingly positive can-do attitude among graphic designers in the face of adversity.
Uncle Ben’s Moves On From Racial Imagery
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.
Graphic Novel Illustrates Instinet Story
Thinkso reimagines the story of Instinet and the fintech revolution in the form of a graphic novel. The result is a visually rich, premium case-bound book that doesn’t just talk about innovation but also demonstrates it.
BRIGADE’s Science-Forward ‘Bat-Signal’
BRIDGADE helps bat conservationists disrupt the status quo and gain consumer trust with new branding that is unabashedly science-forward and features fearless conservationists in the field.
Iconic AIGA MN Design Camp Goes Virtual
The popular and iconic AIGA MN Design Camp takes place October 2-4 and will be virtual this year. Keynoters include Kevin Bethune, John Maeda, Nancy Lyons, and Sophia Yeshi.
Robinson To Bridge Gap At The Martin Agency
Award-winning creative Danny Robinson is named Chief Client Officer, a new post at The Martin Agency, which is intended to bridge the gap between the creative and account departments.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Rule29 Gets Out The Vote
ShouldIVote.us is a colorful and easily navigable website, created by Rule29, that helps visitors by explaining how to register, why your vote matters, and why it is important to encourage family and friends to vote as well.