“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does,” says CEO Kevin Swanepoel. Apple, BBDO, W+K are among the big winners.
Category: Fresh
Frankel Identity Changes Conversation
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
World Cup 2026 Logo Unveiled
The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.
Where’s Stella? Logo Hides In Artworks
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue Releases Braille Edition
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
Warner Bros. Family United By Shield
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
Mother Design Prepares Smiley Fork Logo For Cultivated Meat Pioneer
Mother Design was hired for a full visual identity rebrand and a new website (in partnership with Outside). The design firm created a vibrant system meant to embody Ford & Good’s vision for feeding the future.
Ragged Edge Identity Destigmatizes Mental Health In Workplace
Ragged Edge’s rebrand of Unmind provides a message of cultural change that seeks to prioritize and destigmatize mental health issues in the workplace. The user experience includes statistics and real-time data visualization.
TDC69 Winners Announced With Five For Morcos Key
The Type Directors Club has announced the winners from 42 countries in its prestigious TDC69 Competition. The top five countries for winners are the United States with 52, followed by Germany with 24, China with 23, Netherlands with 11, and Ukraine with nine.
HBO Max Rebrand Loses The ‘HBO’
Warner Bros Discovery unveils Max streaming service which debuts in the US on May 23. The new offering combines programming from HBO Max and Discovery. The rebrand, without ‘HBO’, is meant to simplify the message in a crowded streaming market but social media is pushing back.
Blink Rebrand Is Mood Over Muscle
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
Odgis Brands and Names Open to Debate
Open to Debate, previously known as Intelligence Squared US, is a leading debate-driven media platform where people can engage with those holding opposing views on complex issues. Odgis + Co had the opportunity to rename and rebrand them.
JKR Refreshes Nordstrom Rack Logo
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.
Lippincott Names Brendán Murphy Executive Global Creative Director
Lippincott names a new Global Creative Director. Brendán Murphy has over 30 years experience (most spent at Lippincott) in visual and verbal design. Clients have included Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, MSK, and Samsung.
Opara Collaborates On Cannabis Brand
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.
ECP and OAAA Raise Earth Day Awareness
Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day.
Ford Foundation Brand Cedes Spotlight
With its new brand created by Hyperakt, the Ford Foundation cedes the spotlight in order to elevate the stories of its grantees and their various roles on the front line of social change. It it also digitally native. Victor Ng, Creative Director at the foundation, says the identity “reflects this moment.”
JKR Sets Modern Table For Stella Artois Brand World
Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Rich Tu Enjoys Sunday Afternoon
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
Dyslexic Designer Busts Stigma
The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.
Thorlo Sports Monumental Logo
Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.
FAY Branding For Harmonic Embraces Data As Dynamic
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.
The Republik Gets Happy Dirt To The Show
When Happy Dirt, an organic produce wholesaler, needed a Trade Show Booth, they turned to The Republik for their creative and marketing expertise.
SMAKK Identity For Tabu Rejects Taboo
SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.
Not All New Yorkers Heart NYC (Logo)
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
Nesquik Mascot Now Digital-First
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
Applied Design Just The Ticket
The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
US Army Rebrand Reflects Changing Times
To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.
Design Army’s Artful Realty Branding
Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.
Shakespeare’s Globe Typeface Uses Designs From First Folio
On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.
Cooper Hewitt Adds Digital Curatorial Department
Cooper Hewitt, Smithsonian Design Museum is creating a Digital curatorial department which will collect and care for born-digital work. The new department is led by Andrea Lipps. It is the first new collecting department in 125 years.
Two Things: Every Sneaker Tell A Story
Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.
Elmwood Supports Financial Literacy
Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.
‘Last Men Standing’: Maidens and O’Brien
After 43 years together, two stalwarts of the San Francisco area graphic design community, Duane Michael Maidens and Daniel Patrick O’Brien, are retiring before year’s end. Shown here: dozens of Bay Area creatives circa 1980.
Odgis + Co Offers Snapshot Of University’s Financial Health
The Rockefeller University, a leading biomedical research university tapped Odgis + Co. to help refresh their financial report and create a concise executive summary that captures and underscores 2022’s accomplishments.
Poster House Debuts Major Spring Exhibits
Poster House, the first US museum dedicated to the global history of posters, presents two spring exhibitions — Made in Japan: 20th-Century Poster Art and Black Power to Black People: Branding the Black Panther Party. Exhibition design is by award-winning KASA Collective.
2023 GDUSA People To Watch
For 60 years, the first edition of Graphic Design USA has recognized ‘People to Watch’ who embody the spirit of the creative community. Individuals we know and respect for a combination of talent, success, leadership, newsworthiness, influence, and community service writ large.
Propel Rebrand Reinforces Gatorade Roots
Propel’s new brand identity, designed by PepsiCo Design and Innovation, is on shelves now with the rollout expected to be complete by summer. It is accompanied by an ambitious partnership with actor and director Michael B. Jordan.