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Category: Fresh
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Mucca Dreams Of Boutique Luxury
Mucca crafted a surreal fantasy with avant garde identities for Aparium’s Daxton Hotel and Madam Restaurant.
VSA Prescribes ‘Curiosity To Cure’ Campaign
VSA Partners has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability to take drug development “from curiosity to cure.”
Okaybro Brands Cannabis Licensing Platform
Canopyright’s new brand, identity and logo by Seattle’s Okaybro communicate a more transparent, equitable – and trustworthy – cannabis industry that incentivizes and rewards breeders.
Trollbäck Flattens and Evolves ABC Network Logo
With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.
Mock Logos Embraced By Brands
Emily Zugay’s makeshift logos can be seen as the profile pictures of many of the brands’ official TikTok accounts. When Emily jokingly shared attempts at redesigning iconic logos, it racked up millions of views, and caught the attention of some of the US largest companies.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
Cooper Hewitt Names National Design Award Winners
Among the winners of the 22nd Cooper Hewitt National Design Awards: graphic designer and DEI advocate Cheryl Miller (design visionary) and motion design studio Imaginary Forces (communications design). First Lady Jill Biden is this year’s Honorary Patron.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Affinity Gives Mezzetta A Digital Facelift
Mezzetta partnered with Affinity Creative Group to completely reimagine and rebuild their existing website while staying true to the brand’s time-honored tradition and family-oriented aesthetic.
JOKR Embraces Living In The Moment
Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
9/11 Day PSA Urges Unity
On the 20th anniversary, Wunderman Thompson creates a campaign that aims to rekindle the spirit of togetherness and compassion that arose in the immediate aftermath of the tragedy of September 11.
ONE School Graduates 84 Black Creatives
Today (September 10) is the deadline for the ONE School free portfolio program. In its first iteration, the school graduated 84 Black Creatives. Women make up 65% of graduates in the program with an 80% hire rate at top agencies and brands.
VSA Takes Drug Company From Curiosity To Cure
VSA Partners has led the brand transformation of AMRI to Curia, emphasizing the firm’s ability to take drug development “from curiosity to cure.”
41st AIGA MN Design Camp Set For October 1-3
Registration is open now for the venerable AIGA MN Design Camp. Set for October 1-3, this year’s Design Camp is a hybrid affair, with a Plaid Ball in person on Friday night, and virtual workshops and events on Saturday and Sunday.
Yelp Reviews Its Logo and App Icons
Yelp’s refreshed logo and reimagined suite of app icons are part of the continued rollout of their new modernized platform.
Landor & Fitch Honors Memory of 9/11
In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call.
Campbell’s Soup Updates Iconic Can
The iconic Campbell’s Soup Co. labels have seen their first redesign in five decades thanks to a collaboration between Campbell’s and designers Turner Duckworth. To recognize the milestone, the company is selling its first ever non-fungible token (NFT) of the label to benefit Feeding America.
Cleveland Guardians Field A New Look
The Cleveland Indians are no more. Cleveland’s major league ball club declared a name change from the Indians to the Guardians, unveiling a new logo and campaign video voiced by Tom Hanks and soundtracked by The Black Keys.
Collaborative Aims To Increase Design Diversity
Herman Miller Group has teamed with dozens of major companies to launch the Diversity in Design Collaborative, which aims to increase diversity and expand the talent pool of minorities within the design industry.
C&G&H Balances Medical Data Startup Logo
Chermayeff & Geismer & Haviv have designed a logo for the Truveta platform, founded by a group of major healthcare systems to provide more than 15% of clinical care in the US.
Anton Tielemans Drives LPGA Golfer’s Logo
Tielemans Design creates a logo for LPGA golf pro Dana Finkelstein.
Pugs Get The Brand They Deserve
New York-based brand design studio ThoughtMatter and popular cartoonist Gemma Correll have collaborated for this launch of Moopers; a new online community from The Fetchery specifically created for pugs and pug lovers.
MTV Lands New Moon Person Trophy
Artist Kehinde Wiley has designed a new trophy that winners will receive at this year’s MTV Video Music Awards. It’s design is meant to signal a cultural shift in support of equality and representation.
America250 Underway With Landor Branding
Talk about a challenge! Landor Chicago has developed the logo and branding for the America250 Foundation, whose mission is to build unity and engagement, as well as reflect diversity and change, in the run-up to a polarized nation’s 250th anniversary in 2026.
Shepard Fairey’s LA Tourism Logo
LA’s new tourism logo is a collaboration between Shepard Fairey‘s Studio Number One and design studio/font creator House Industries. The logo is intended to exude sunny optimism and a hint of street cool, with a gradient that says sunsets and diversity.
C&G Partners Floats New Graphic System
C&G Partners designed the signage, way finding, and graphic system for Little Island, Manhattan’s newest public park and performance space.
Fry Family Values Inspire Brand
Fry’s new identity by Sunhouse encapsulates the family’s passion to craft tasty plant-based foods and inspire people to move to a healthier, more compassionate and sustainable lifestyle.
GDUSA’s 58th Annual Print Design Survey
Sponsored by Verso Corporation, our 58th Annual Print and Paper Design Survey looks at the enduring strengths and ongoing challenges. All filtered through the experience of the pandemic and how that may shape post-pandemic print.
Don’t Forget To Call Mom
Creative Studio Grand Jeté explains the use of hidden symbolism, the process behind the logo’s creation, and how the ‘Call Mom’ founders Marc Rose and Med Abrous are represented in its iconography.
Alright Studios Rebrands Philanthropy Platform
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
PepsiCo Book Embraces Human-Centered Design
The PepsiCo Design + Innovation Book showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
MICA Helps Lower Vaccine Barriers
Maryland Institute College of Art (MICA) partners with the Baltimore City Health Department, Johns Hopkins’ International Vaccine Access Center and Morgan State University to help get vaccine hesitant and hard-to-reach populations inoculated.
Agency Adopts Japanese Restaurant
To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
HUSH and HBO Reimagine Retail
In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.
Women’s History Museum Looks To Future
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.
Cole Chairs The One Club Board
Glenn Cole, co-founder and creative chairman at 72andSunny, was elected chairman of The One Club Board of Directors. He takes over from FCB Global CCO Susan Credle and his vice president is Pum Lefebure.
Carnegie Hall Bows To Past
Created in partnership with Champions Design, Carnegie Hall’s updated visual identity includes a new logo and monogram inspired by architectural details of the 130-year-old landmark building.