Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.
Category: Fresh
Lippincott Plugs Hydrogen Revolution
Plug Power Inc., a leading provider of turnkey hydrogen solutions for the global green hydrogen economy, reveals a new brand, purpose, and an optimistic logo with the help of venerable brand design firm Lippincott.
Warner Bros. Discovery Embraces Shield
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
‘Cash Is Best’ In USAID Student Design Competition
College students from all over the US created public service announcements about why monetary donations are the best way to help communities after international disasters.
Infinitely Generative ‘Unbiased’ Logo
Talia Cotton is a designer and coder at Pentagram, and a 2018 GDUSA Student to Watch. Her logo for GBA, a new arts organization, is infinitely generative, computer-generated but human-driven and, thus, the inherent design bias is reduced or removed.
Design Museum Everywhere Sets Week Of Programming
Design Museum Week will feature five days of virtual and in-person programs in cities nationwide from April 25-29. The organizer is Design Museum Everywhere; workshops, presentations and lightning talks are included.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Barcelona Campaign Encourages A Greener City
Cuidem Barcelona is a new brand for Barcelona’s maintenance and cleaning service created by the agency Folch. The branding appeals to concepts including inclusiveness, empathy and citizen responsibility for a greener city.
Landscape Radiates Warmth For Cookma
Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.
Rule29 Urges Stand With Ukraine
Rule29 has put together a campaign to raise money and awareness for Ukraine. This includes a website with multiple resources and, perhaps most important, a limited edition poster with funds going to help Ukrainian refugees.
Shakeel Makes Evian NFT’s Sparkle
Water brand evian has launched its first-ever NFT, making its move into the emerging digital art space. For the launch, 20 NFT artworks were done in collaboration with artist Sara Shakeel.
1883 Title Brings Tintype To Life
For the opening titles of the period tv series 1883 set in the Wild West, Elastic produced a series title that draws inspiration from tintype photography and its development process. 1883 is a prequel to the popular Yellowstone.
Sand Creates Stickers For Peace
Independent Nantucket ad agency SAND has created a Stickers For Peace campaign that raises funds for Ukranian refugees. Founder and Creative Director Grant Sanders prints the most popular sticker at the end of each month.
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
Instacart Logo Points To Future
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
Wolff Olins Identity Flips The System
Wolff Olins has launched a new brand for DailyPay, which integrates with company payroll systems to enable real-time access to earnings, enabling workers to access pay on demand.
72andSunny Takes On Period Poverty
72andSunny has partnered with PERIOD. and other non-profits to raise awareness around period poverty. The design team highlights fact that sanitary products are not eligible for SNAP with a ‘loophole’ that delivers tampons with cereal.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Ogilvy Squares Away NY Phil Logo
Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.
Rolling Stones Reimagine Logo At 60
The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Kin and Mail Chimp Plant Black Entrepreneur Resource
Bloom Season is an online resource for Black entrepreneurs created by purpose agency Kin on behalf of Mailchimp. The resource has been created, curated and developed by a team of Black creators.
Law Firm Branding By Thinkso Raises The Bar
Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.
CBX Modernizes Hostess Corporate Identity
Design agency CBX has helped famed Hostess Brands update their corporate brand identity.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood Tackles The Taboo
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Colle McVoy: Long Live The Horse
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
Lippincott Unfurls NYC Pride Brand
Heritage of Pride, a nonprofit that plans and produces NYC’s official LGBTQIA+ Pride events, reveals a new brand identity by Lippincott that reinforces a commitment to uplift the community.
Carnegie Hall’s African American Music Timeline Is Digital Experience
Strategic design consultancy Synoptic Office worked with Carnegie Hall to relaunch the Timeline of African American Music as a fully refreshed digital experience.
Rebrand Steers Schwinn Toward Future
Tasked with refreshing a 125-year old legacy, brand agency Manual Creative fought the temptation of retro and nostalgia graphics to steer the heritage brand toward the future.
AIGA Scholarship Now Accepting Applications
AIGA has announced that applications are now being accepted for the 2022/2023 academic year for the AIGA Worldstudio Scholarships program.
ArtCenter Brings Design To K-12 Classrooms
ArtCenter and Pasadena Unified will collaborate on a new NEA funded-initiative to introduce design to K-12 teachers. Lessons will include design strategies and encourage students to consider art and design career pathways.
Great Ad Campaigns Are ChicagoAF
David T. Jones and Third Street developed an ad campaign for the Addys which celebrates the most ‘Chicago-esque’ campaigns of all time.
Gov Ball Gets Classic NYC Identity
Featuring a Big Apple logo, the Governors Ball identity presents the annual festival as “the loudest place on earth, in the loudest city on earth.” Burn & Broad’s design work features across website, posters, countdown, and branding.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Northern Pacific Spreads Its Wings
Northern Pacific Airways introduced a new livery design curated by Edmond Huot. The look is intended to reflect the natural beauty of the Alaskan wilderness, including a visual nod to the Northern Lights.