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Category: Fresh

Michael Jordan Scores Creative Hall Of Fame Honors

Fresh September 29, 2022September 29, 2022 Ilana Greenberg

Based on a legacy of game-changing work, the trio of Michael Jordan, Spike Lee and Nike cofounder Phil Knight will be inducted into The One Club’s prestigious Creative Hall of Fame as a team of collaborators.

Alterna Logo Signals Sustainable Steel

Fresh, Top Stories September 29, 2022September 27, 2022 Ilana Greenberg

To signal the company’s commitment to reducing the environmental impact of the steel industry, Blacksmith Materials has rebranded as Alterna. Ad agency Common Good developed the name, logo, and identity.

The Republik Reminds You Where To Get Good Coffee

Fresh September 26, 2022September 29, 2022 Ilana Greenberg

Dilworth Coffee commissioned The Republik to create a series of eye-catching Point of Sale material to reinforce the idea that Dilworth is the good coffee you need to get.

Royal Caribbean Group’s Refined Name and Symbol

Fresh, News September 23, 2022September 21, 2022 Ilana Greenberg

Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.

‘The Cascade’ Helps Tell Samsung Streaming Story

Fresh, News September 22, 2022September 22, 2022 Ilana Greenberg

Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.

Mucca Elects Suffragette Typeface

Fresh, News, Top Stories September 22, 2022September 23, 2022 Ilana Greenberg

Mucca’s rebrand for The Hermitage Hotel inaugurates a new era for the landmark. Pairing a custom typeface with a bold yellow, the new identity promises a playful luxury experience while celebrating the hotel’s suffragette history.

Adobe Survey: Emoji Aid Self-Expression

Fresh September 21, 2022September 21, 2022 Ilana Greenberg

“Emoji help fill the emotional gaps when representing ourselves online and help us communicate our personal identities, thoughts and feelings in ways words often cannot,” says Adobe’s Paul D. Hunt.

Design Army Salutes DC Style

Fresh September 21, 2022October 3, 2022 Ilana Greenberg

The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.

MFA Boston Rebrand Welcomes All

Fresh September 20, 2022September 27, 2022 Ilana Greenberg

The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’

McGuire To Managing Partner

Fresh September 15, 2022September 15, 2022 Ilana Greenberg

ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”

BIC’s BodyMark Champions Self Expression

Fresh September 11, 2022September 14, 2022 Ilana Greenberg

JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.

COLLINS Rebrands Girl Scouts

Fresh, News, Top Stories September 11, 2022September 15, 2022 Ilana Greenberg

COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.

Dr. Seuss Inspires Mailchimp Gift

Fresh September 9, 2022September 15, 2022 Ilana Greenberg

Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.

‘Where Are All The Black People’ Conference Returns

events, Fresh September 2, 2022September 4, 2022 Ilana Greenberg

The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.

Building a Career In Art and Design

Blog, Fresh, Top Stories August 22, 2022August 23, 2022 Ilana Greenberg

This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.

Radius Membership Kit: A Tactile Thrill

Fresh August 17, 2022August 19, 2022 Ilana Greenberg

To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.

Welcome to the Idea Shop by Neenah

Fresh, Products + Papers August 17, 2022August 23, 2022 Ilana Greenberg

In partnership with Design Army, Neenah introduces the Idea Shop; a program of ideas and inspiration aimed to convey the power of paper and print design, to support the creative process on or offline, and to help modernize the paper specification.

Trollbäck Designs Paramount Pop Culture Destination

Fresh, News August 15, 2022August 14, 2022 Ilana Greenberg

Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.

A Friendly Rebrand From Franke+Fiorella

Fresh, News August 10, 2022August 10, 2022 Ilana Greenberg

Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.

DixonBaxi Tower Logo Coexists With Everton Crest

Fresh, News August 3, 2022August 10, 2022 Ilana Greenberg

Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.

Ellen Lupton Is Cooper Hewitt Curator Emerita

Fresh, People August 2, 2022September 9, 2022 Ilana Greenberg

Ellen Lupton receives honorary designation to celebrate the conclusion of her tenure as Senior Curator of Contemporary Design at Cooper Hewitt.

Pentagram Wins ‘Best’ As TDC68 Exhibit Opens

Fresh, News August 2, 2022August 2, 2022 Ilana Greenberg

The Type Directors Club used the opening of the TDC68 Exhibition in New York to announce top winners in its most recent competitions, as well as special Beatrice Warde and Adé Hogue scholarship program honorees.

Niedermeier Visualizes Decarbonization

Fresh, Top Stories August 2, 2022August 2, 2022 Ilana Greenberg

For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.

The Staircase Title Suggests Complexity and Ambiguity

Fresh, News August 1, 2022August 4, 2022 Ilana Greenberg

Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.

August Forest: Simple Yet Elegant

Fresh, Package Design USA (PDUSA) July 27, 2022July 27, 2022 Ilana Greenberg

GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.

C-90 Forges Bond Through Print Design

Fresh, News July 25, 2022July 27, 2022 Ilana Greenberg

C-90 and Hive Five Salon have placed a bet that sometimes the best way to grow isn’t by moving up and out, but by digging down and planting deeper roots. The vehicle: a four part magazine series.

Design Army Turns Speed Into Art!

Fresh, News July 15, 2022July 15, 2022 Ilana Greenberg

Celebrating Saucony’s Endorphin Pro 3 shoe release, a campaign by Design Army turns speed into art with a pop-up gallery splashed in hot pink and animated type, an immersive treadmill space, and interactive living room.

Odgis+Co Takes NBCU Mentorship Program To Next Level

Fresh, News July 15, 2022July 15, 2022 Ilana Greenberg

Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.

Wawa’s All-Virtual Hoagiefest NFT Sweepstakes

Fresh, News July 14, 2022July 16, 2022 Ilana Greenberg

Wawa’s first-ever NFT Sweepstakes runs until July 24th and gives customers a chance to own a digital piece of Hoagiefest history. The campaign puts graphics and products into the virtual world.

RD Scudellari: Iconic Book Jacket Designer In Golden Age Of Books

Blog, Fresh July 13, 2022July 13, 2022 Ilana Greenberg

Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.

Building A Home Bar Sweepstakes and Campaign

Fresh July 10, 2022July 13, 2022 Ilana Greenberg

Affinity Creative Group has launched an omnichannel campaign for Shannon Family of Wines, a sweepstakes that supports company and product branding while offering consumers a chance to win a custom home bar.

W+K Addresses Model Minority Myth

Fresh, News July 7, 2022July 21, 2022 Ilana Greenberg

Wieden + Kennedy’s new film confronts the stereotype of the ‘model minority.’ Using a combination of shot and archival footage, the film explores how such narratives impact not only Asian-Americans but other marginalized communities.

Pentagram Updates Iconic 92nd Street ‘Y’

Fresh, Top Stories July 6, 2022July 16, 2022 Ilana Greenberg

Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.

The Study Hall Visualizes A Digital ‘Renaissance’

Fresh July 6, 2022July 7, 2022 Ilana Greenberg

The Study Hall helped build Pylons’ logo, brand, website and product concepts from the ground up. Visual imagery gives a nod to the start of a new digital renaissance.

IKEA Furnishes AI Design Experience

Fresh, Top Stories July 5, 2022July 5, 2022 Ilana Greenberg

IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.

AIGA Honors Heath Ceramics

Fresh June 30, 2022July 1, 2022 Ilana Greenberg

AIGA presents Heath Ceramics with the 2022 AIGA Corporate Leadership Award. It is woman-founded, employee owned and community focused, says the AIGA, which has given this award 35 times in its 108 year history.

Idea Shop Helps Brands Connect

Fresh June 29, 2022 Ilana Greenberg

Designed for the IDEA SHOP – a program that conveys the power of paper – a new promotion by Design Army uses uniquely printed elements to span every touchpoint in a customer journey.

GSK Identity Signals New Purpose

Fresh, Top Stories June 29, 2022June 29, 2022 Ilana Greenberg

GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.

The Republik Assists Harmony With Membership Drive

Fresh June 25, 2022July 4, 2022 Ilana Greenberg

After creating a major rebrand for Harmony LGBT+ Allied Chamber of Commerce, the organization called on The Republik to help them attract more members.

PEBBLES Teams With Nike and LeBron

Fresh, Top Stories June 21, 2022June 21, 2022 Ilana Greenberg

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.

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