Anomaly was inspired by the design idea “for the love of swim” as a jumping-off point to revitalize Speedo’s branding. At the heart of the new identity is a wordmark that is said to ‘perform and stretch’ on swimwear, better display on digital and social media and, it is hoped, propel swim culture forward as a whole.
hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
Adobe MAX has so much to offer Graphic Designers. Set for October 14-16, thousands of designers, art and creative directors, agency leaders, and industry rock stars will come together to reignite their passion. GDUSA readers save $400 on a full conference pass with promo code M24GDUSA.
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Jordan Brand’s ‘Our Turn’ one-versus-one global basketball tournament is inviting the next generation of hoopers to take their turn and compete for a chance to be names The One – the best 1V1 player in the world.
The Working Assembly has revitalized a classic ice cream shop while creating a premium shelf space for clients.
The pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format.
Welcome to our annual American Digital Design Awards™ winners gallery sponsored by ROBERT HALF Talent Solutions. The competition honors the power of design to enhance and amplify online and interactive experiences, and our showcase is selected from a record number of entries.
Looking to strengthen and optimize its place in an increasingly competitive market, Vocation Brewery turned to Turner Duckworth to bring cohesion and consistency to the visual identity across all packaging formats.
Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Standards Manual and Warner Bros. have reissued the 1982 DC Comics Style Guide. Reproduced from a rare original copy, the book features over 165 highly-detailed scans of the legendary art by José Luis García-López, with an introduction by Paul Levitz, former president of DC Comics.
Data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024. The tech sector dominates this ranking with Microsoft and Google next up; Walmart and Starbucks crash the party.
‘HERE: Where the Black Designers Are’ is Cheryl D. Holmes-Miller’s memoir of a life in art and advocacy. Holmes-Miller is known for her decades of scholarship and activism, and as as a conscience for the graphic design profession. RISD president Crystal Williams contributes the Foreward.
Nespresso introduces — and hopes you stop using — a one-of-a-kind capsule recycling bag for New Yorkers — designed by Accompany Creative — that nods to the classic Milton Glaser ‘I Love NY’ ad campaign. Nespresso aluminum capsules can now be recycled via the municipal system.
Corner Table Creative is an agency that builds memorable connections by making sure their team members, their clients and their clients’ audiences feel seen, heard and valued. 72andSunny and Code3 alums Rachel Brandt and Madeline Meade are the co-founders of the ‘female powered’ venture.
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
Pum Lefebure and Design Army introduce an inventive campaign for Hong Kong Ballet celebrating its 45th anniversary and the opening of its new ballet academy — and reimagining the classic art. The purposefully “weird” campaign embraces ballet as a universal language, even for smitten visitors from outer space.
O’Neil Printing has announced the launch of O’N Creative, a pioneering brand agency led by creative community leader and legend-in-the-making Justin Ahrens. The venture, whose tagline is ‘Made for Impact,’ intends to enhance brand marketing via ‘creativity, agility, and strategic use of AI.’
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
Chip Kidd is promoted to VP and Art Director at Knopf and graphic editor at Pantheon. An industry legend, he has designed covers for the likes of Michael Crichton, Jill Lapore, Cormac McCarthy, JD McClatchy, Gabriel García Marquez, Haruki Murakami, David Remnick, Donna Tartt, John Updike, and Elie Wiesel.
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
Cotton creates a generative identity and branded API for a NYC design festival gathering creatives to celebrate the global creative community.
Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.
The fast-food chain proves that everyone knows their iconic smell by leveraging it in their latest campaign.
LEGO has unveiled a new identity constructed by in-house creative firm, Our LEGO Agency (OLA), in collaboration with Interbrand. The updated look is “a simple, beautiful and well-constructed system” capturing the spirit of the brand and product.
Sister Mary designed a limited edition printed publication for an emerging current affairs brand, The Signal. The team partnered to infuse the inaugural issue with the alternative spirit of underground publishing.
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is or the first time adopting a comprehensive tourism brand world with “Switzerland.”
The German liqueur brand has revealed new branding by Mother Design that toasts its roots while looking to modern-day needs. The final creative concept was designed to own and expand on an iconic part of the Jägermeister story – the bottle.
Stitzlein Studio recently rebranded the design recruitment firm Wert&Co. featuring a family of 3D ampersands that reflect the continuous path of designers’ careers.
Odgis + Co is refreshing the Jackson Lewis brand with a messaging platform and design system to reflect the law firm’s sophistication in their process of addressing employees and the workplace.
Venerable Toronto-based Jacknife creative agency has introduced a new website. The site draws it inspiration from a mix of retro technology and modern design influences at the “intersection of creativity, innovation and fun.
Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season.
Sharp Type has put out an open call for applications for The Malee Scholarship which provides female-identifying designers of color with financial help and mentorship to pursue a career in type design.
The Slow & Low retrospective book is the first formal piece of formal documentation of Chicago’s lowrider community made up of Chicano, Mexican, Aztec and classic car culture. The story comes to life through the design work of Nick Adam’s team at the Span studio.
Big Idea Advertising launches a comprehensive rebrand for the St. Maarten Tourism Bureau. The first initiative is a new logo for the island that embeds culture and history, as well as branding guidelines and a playful tagline that references a dual French-Dutch heritage.
Tubi (www.tubi.tv), Fox’s ad-supported streaming service, is rolling out a new brand identity. Developed in partnership with design agency Dixon Baxi, Tubi’s new brand identity began rolling out to all supported platforms across all markets in late February.
