Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.
Chermayeff & Geismar & Haviv have redesigned the logo for the Culinary Institute of America. The updated identity is intended to help support the CIA’s expanded mission to promote food’s relationship to culture, economic quality, health and the environment.
GoFundMe is taking a more sensitive approach to grief, with a new design flow for those organizing fundraisers for funeral and memorial costs that reframes the experience to feel more personal and less transactional.
Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.
Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
The Brooklyn Film Fest’s campaign from MullenLowe New York will tutor you on how to talk politically-correct about the movies. The tongue-in-cheek “course” is a reminder that indie films are meant to be provocative and reflect many perspectives.
This June Mattel is releasing a new set of dolls as part of its ongoing response to calls for diversity and inclusion in toy making. This includes a Barbie doll with a hearing aid.
Utilizing modern typography, with a nod to the history of Fenway, Trillion transformed Aramark’s menu systems into a sophisticated touchpoint for fans hosting an event at the venerable stadium.
work x work shares their rebrand of KCRW. The tagline is “Always On LA,” representing commitment to being LA’s connection to music, news, culture and community. The brand extends from web to merchandise, social to print.
A new visual identity reinforces Frontier’s positioning as a leading communications provider offering gigabit speeds to connect consumers and businesses in 25 states.
Mars Wrigley brand Skittles teams up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been gray, this year’s packs get a splash of color from six artists of the LGBTQ+ community.
The One Club will present the Manship Medallion to a select group creative leaders who have played a significant role in ADC history. Gail Anderson, Brian Collins, Paula Scher, Richard Wilde, George Lois, Eileen Hedy Schultz are among those recognized.
The iconic Batman logo has been redesigned for the first time since 2011. The latest design, debuting in the 125th issue of the Batman comic book series this coming July, has been developed by new head artist Jorge Jiménez.
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Data indicates that America is ready for a new breakfast pairing. For increased efficiency in one’s morning routine, Tropicana, with help from advertising agency Cramer-Krasselt Chicago, has concocted Tropicana Crunch.
Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.
The world’s first permanent NFT art museum has opened in Seattle, aiming to “pull back the curtain” on blockchain-based digital art.
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.
Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.
Plug Power Inc., a leading provider of turnkey hydrogen solutions for the global green hydrogen economy, reveals a new brand, purpose, and an optimistic logo with the help of venerable brand design firm Lippincott.