&Walsh Explores Colorful Habitats

Visual Language For Biodesign Brand Geltor

Geltor is an earth-concious biodesign brand that uses sustainable technologies to create animal-free, advanced designer proteins for beauty products and nutrition. Geltor wanted to fully capture the uniqueness of their products and the possibilities of their ‘Ingredients as a Service’ offering. The visual language was developed by creative agency &Walsh centereing around a series of 3D orbs that explore the colorful beauty and lively habitats of each ingredient origin and its cellular inspiration. The protein ingredients take inspiration from the tree of life: nature, marine life, animals, and the like.



While keeping the existing Geltor logo, &Walsh developed an entirely new branding and visual language around it, such as the typefaces, color system, illustration, and imagery.





Creative credits go to Creative Director Jessica Walsh with strategy by Lauren Walsh and Angie Shih, producer Prue Linehan, lead designers Soomin Jung and Simoul Alva, and illustrator by Jeremy Rieger.