As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
This December, UNICEF celebrates 75 years of life and Matias Delfino has led the in-house team of designers in creating a fresh visual identity for the milestone. The logo lockup has been translated into 75 languages.
Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season
Big savings end on December 18 for FunctionFox’s made-for-creative-business all-in-one timesheet and project management tools. The New Year is a great time to get your team organized like never before.
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Zero has partnered with two of the cannabis industry’s founders, Dosist’s Matt Seashols and Sunday Goods’ Randy Smith, to launch cannabis company Studio. After years of serving cannabis companies, Studio marks Zero’s transition to becoming equity partners in a cannabis venture – offering a family of creative cannabis brands that prioritize education, accessibility and reliability. […]
For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW reverses to a classic logo for select models. The emblem puts three specific semicircles in blue, violet, and red around the BMW roundel to represent how the automaker is connected to racing.
National Geographic has published its ‘Year in Pictures’ campaign, featuring powerful images that embody 2021’s turbulence – from political rancor and climate change to COVID developments and conflicts around the globe.
New OOH, digital, and audio ads from Liquid Agency for JumpCloud target select tech-heavy markets with real IT people and mythologically-inspired copy.
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Amazon joins the Diversify by Design (DxD) coalition to help launch Design=, a collaborative initiative to increase access to design for historically excluded youth.
Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.
Located in Winter Park FL, Full Sail University supplies students with the knowledge and tools to establish a career path within the global creative economy. Here are 5 factors that give students career and job search advantages.
Mucca crafted a surreal fantasy with avant garde identities for Aparium’s Daxton Hotel and Madam Restaurant.
VSA Partners has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability to take drug development “from curiosity to cure.”