Award-winning and woman-owned Odgis + Co has renamed and rebranded Deriva Energy. The logomark is intended to represent both solar and wind energy.
Category: Fresh
Blue Skies For Arizona Non-Profit
Designing To Combat Poverty AZURA is a nonprofit that provides a myriad of solutions that impact poverty from veteran services to childhood literacy to foster care. David Langton Creative developed the name and brand strategy from the words Arizona + Future, combining key letters from each. Langton notes that “we also leveraged the concept of […]
Everyday Is A Great Day For Barbie Including Halloween
New research from fashion experts Boohoo by Kourtney Kardashian reveals the most Googled Halloween costumes in each state. Barbie tops the list of pop culture-inspired costumes this year.
USPS Stamp Design Honors RBG
Designed by art director Ethel Kessler for the United States Postal Service, the Forever stamp commemorates Ruth Bader Ginsburg as an American cultural icon and passionate proponent of equal justice.
Airport Graphics Inspired By ’60s
Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.
LA Girls School Branding Blends Artemis and Aegis
The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
Teeming Canal Street Inspires CANAL Magazine
Sunday Afternoon, a women and BIPOC-owned creative company, is publishing CANAL, a print and digital broadsheet that celebrates their home neighborhood of Canal Street in Manhattan.
Crypto Branding Seeks To Rise Above
Grayscale Investments, the world’s largest crypto asset manager unveils a new brand identity. Created by IPG creative company Elephant, the rebrand coincides with the 10th anniversary of the firm and its flagship fund.
Seymour Chwast Is ‘Design Visionary’
Cooper Hewitt, Smithsonian Design Museum has honored the winners of the 2023 National Design Awards, recognizing design innovation and impact in 10 categories. Now in their 24th year, the program brings national recognition to the ways in which design enriches everyday life.
2023 GDUSA Inhouse Award Showcase
This is the 60th anniversary edition of GDUSA’s American Inhouse Design Awards™, the original and premier showcase for outstanding work by inhouse designers and their departments. Robert Half is the exclusive sponsor.
Facebook Posts Subtle Identity Refresh
Facebook has introduced the first phase of a refreshed visual identity system. The look centers on new vibrant blue logo along with an updated color palette, typography and iconography — all aimed, says Meta, at enhancing the user experience.
Hybrid’s Spin On E-Bike Branding
Hybrid Design partnered with Specialized Bikes to imagine how its Globe brand comes to life, leveraging a custom logo as the base for the brand system and extending the light hearted and practical brand across mediums.
Humanaut Creates ‘Goaldigger’ Campaign
Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, a premium dating app that is the newest addition to the Match Group portfolio. Placements are anything but subtle.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Mother Drives Amica Rebrand
Mother Design has helped rebrand Amica, the oldest mutual insurer of automobiles in the US. The work draws inspiration from Amica’s creative platform, “Empathy is our best policy.” It also features an unusual teal-centric palette.
Turner Duckworth Elevates RISE Brand
Rise Dispensaries, a rapidly growing cannabis retail chain, has unveiled its refreshed brand identity. The design refresh was completed in partnership with global design firm Turner Duckworth and the Brand Bureau creative agency.
CF Napa Brings Winery’s Essence To Digital Presence
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. The result: a more mobile-friendly site, a more direct path to purchase, and a design that showcases Mira’s modern aesthetic.
Ford50 Campaign Drives Awareness of 38th President
The Gerald R. Ford Presidential Foundation has partnered with design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. Rob Jackson is agency Executive Creative Director.
The One Club / 3% Movement Launch Next Creative Leaders
In partnership with The 3% Movement, The One Club has opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise.
Tom Ventress Updates Identity He Created 16 Years Ago
Graphic designer Tom Ventress of Portland OR was asked to create a new logo for a Nashville TN client whose branding he had first created 16 years earlier. The symbol features a plumb bob in a true-to-life, brass-colored hue.
Chase Captures ‘Thät’s Dazs’ Personality
Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
The Working Assembly Breaks Every Single Rule
The Working Assembly executes a visual refresh and creative campaign for singles dating app Stir, projecting a sense of levity and playfulness and flirtation. Outdoor posters and a refreshed interface are key to the launch.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Glassdoor Rebrands As Community For Real Workplace Conversations
Brand and digital studio Koto unveils a refreshed brand identity for Glassdoor. It coincides with the launch of a new mobile app and web experience, and positions the company as a community for real workplace conversations.
2023 LogoLounge Trend Report
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Jackson Spalding Marks 28 Years With New Identity
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
Consumers Dislike Social Media Logos With New Twitter At Bottom
Research by System 1 on social media logos shows a universal consumer dislike of all logos, but Twitter X leads race to bottom.
Nickelodeon Logo Brings Splat Back
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
The Nation Redesigned By Athletics
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
2023 GDUSA Digital Design Showcase
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Tielemans Updates Logo For Growing Nevada Bank
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
Span Goes Back To School
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Seattle Pride Embraces Galactic Love
Seattle Pride has a new theme: Galactic Love. The visual identity, developed by creative agency People People, is said to capture the essence of the queer community as one big, extravagant galaxy.
Johannes Leonardo Drives Volkswagen Bus Reboot
The campaign for Volkswagen’s ID.Buzz by Johannes Leonardo isn’t just another car reveal but a celebration of the rebirth of an iconic car that is a memorable part of America’s 1960s history, culture and legacy.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’