This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Category: Fresh
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Jackson Spalding Marks 28 Years With New Identity
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
Consumers Dislike Social Media Logos With New Twitter At Bottom
Research by System 1 on social media logos shows a universal consumer dislike of all logos, but Twitter X leads race to bottom.
Nickelodeon Logo Brings Splat Back
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
The Nation Redesigned By Athletics
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
2023 GDUSA Digital Design Showcase
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Tielemans Updates Logo For Growing Nevada Bank
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
Span Goes Back To School
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Seattle Pride Embraces Galactic Love
Seattle Pride has a new theme: Galactic Love. The visual identity, developed by creative agency People People, is said to capture the essence of the queer community as one big, extravagant galaxy.
Johannes Leonardo Drives Volkswagen Bus Reboot
The campaign for Volkswagen’s ID.Buzz by Johannes Leonardo isn’t just another car reveal but a celebration of the rebirth of an iconic car that is a memorable part of America’s 1960s history, culture and legacy.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’
Hartz Unleashes Unconditional Love
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
FAY’s Wordmark For Sound System Shape-Shifts
The ebbs and flows throughout LOBE’s sound studio inspired FAY to create a brand identity that was anything but static, developing both a design identity and custom asset generator tool. One result: a shape-shifting logo.
TDC Announces 35 Ascenders 2023 Winners
A wide-ranging group of typographic practitioners age 35 and under are recognized for their outstanding talent. The TDC Ascenders competition was first launched in 2018.
W+K Celebrates The Heinz Obsessed
HEINZ announces its first new global platform in its 150-year history. The “It Has to be HEINZ” campaign by Wieden+Kennedy is inspired by real-life stories of fans’ love of the brand, its ketchup and beans, and other varied products.
Kick and THREAD In Twin Cities Merger
Kick, an independently owned branding and design agency servicing brands that transform the health and wellness of humans and pets, has merged with Minneapolis-based agency THREAD Connected Content.
Play Brands People-First AI Company
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
Xhilarate Rebrands Senior Community As Lifestyle Destination
Xhilarate rebrands Life Plan community Meadowood to emphasize amenities and activities. Russ Napolitano of the design firm explains that the target audience for senior communities is getting younger, more active and engaged.
Kraft Singles Logo Is Creamier
To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
AIGA Worldstudio Scholarship Announces Jurors
AIGA Worldstudio Scholarships support under-recognized and economically disadvantaged students pursuing degrees in graphic design, photography, and illustration. This year’s jury has now been announced.
Apple and BBDO Canada Big Winners at The One Show
“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does,” says CEO Kevin Swanepoel. Apple, BBDO, W+K are among the big winners.
Frankel Identity Changes Conversation
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
World Cup 2026 Logo Unveiled
The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.
Where’s Stella? Logo Hides In Artworks
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue Releases Braille Edition
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
Warner Bros. Family United By Shield
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
Mother Design Prepares Smiley Fork Logo For Cultivated Meat Pioneer
Mother Design was hired for a full visual identity rebrand and a new website (in partnership with Outside). The design firm created a vibrant system meant to embody Ford & Good’s vision for feeding the future.
Ragged Edge Identity Destigmatizes Mental Health In Workplace
Ragged Edge’s rebrand of Unmind provides a message of cultural change that seeks to prioritize and destigmatize mental health issues in the workplace. The user experience includes statistics and real-time data visualization.
TDC69 Winners Announced With Five For Morcos Key
The Type Directors Club has announced the winners from 42 countries in its prestigious TDC69 Competition. The top five countries for winners are the United States with 52, followed by Germany with 24, China with 23, Netherlands with 11, and Ukraine with nine.
HBO Max Rebrand Loses The ‘HBO’
Warner Bros Discovery unveils Max streaming service which debuts in the US on May 23. The new offering combines programming from HBO Max and Discovery. The rebrand, without ‘HBO’, is meant to simplify the message in a crowded streaming market but social media is pushing back.
Blink Rebrand Is Mood Over Muscle
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
Odgis Brands and Names Open to Debate
Open to Debate, previously known as Intelligence Squared US, is a leading debate-driven media platform where people can engage with those holding opposing views on complex issues. Odgis + Co had the opportunity to rename and rebrand them.
JKR Refreshes Nordstrom Rack Logo
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.
Lippincott Names Brendán Murphy Executive Global Creative Director
Lippincott names a new Global Creative Director. Brendán Murphy has over 30 years experience (most spent at Lippincott) in visual and verbal design. Clients have included Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, MSK, and Samsung.
Opara Collaborates On Cannabis Brand
Pentagram partner Eddie Opara creates the brand identity and packaging for a cannabis brand with the mission to right the wrongs of the War on Drugs especially with regard to incarceration rates. Ben of Ben & Jerry’s Ice Cream is the company founder.