The CityCenterDC campaign from Design Army celebrates self-expression in the most fun, whimsical way ever. The witty campaign spotlights capital city’s fashion-forward, chic side, and its biggest shopping and dining district.
Category: Fresh
MFA Boston Rebrand Welcomes All
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
McGuire To Managing Partner
ThoughtMatter becomes one of the industry’s few POC-led, women-run agencies as Jessie McGuire is named Managing Partner. McGuire says “the world is ready for new brands and brand stories but they’re still too few and far between.”
BIC’s BodyMark Champions Self Expression
JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.
COLLINS Rebrands Girl Scouts
COLLINS has reimagined the Girl Scouts of the USA, featuring a fresh take on their iconic Trefoil logo, a refreshed site design, and a brand system that implements a common language across all organization and council communications.
Dr. Seuss Inspires Mailchimp Gift
Buck’s Dr. Seuss-inspired book for Mailchimp channels ‘Oh, the Places You’ll Go’ and is intended to chart and celebrate the brand’s achievements over its 21 years. The style is linked to the company’s brand design.
‘Where Are All The Black People’ Conference Returns
The One Club has announced its 12th annual ‘Where Are All The Black People’ diversity conference and career fair. It will take place in New York and online October 6-7. The hybrid conference is free.
Building a Career In Art and Design
This Q&A with educator Eric Rosenfeld and designer Camdon Wilde explores how Full Sail University successfully prepares its students with the tools to embark on their professional career.
Radius Membership Kit: A Tactile Thrill
To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
Welcome to the Idea Shop by Neenah
In partnership with Design Army, Neenah introduces the Idea Shop; a program of ideas and inspiration aimed to convey the power of paper and print design, to support the creative process on or offline, and to help modernize the paper specification.
Trollbäck Designs Paramount Pop Culture Destination
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
A Friendly Rebrand From Franke+Fiorella
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
DixonBaxi Tower Logo Coexists With Everton Crest
Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.
Ellen Lupton Is Cooper Hewitt Curator Emerita
Ellen Lupton receives honorary designation to celebrate the conclusion of her tenure as Senior Curator of Contemporary Design at Cooper Hewitt.
Pentagram Wins ‘Best’ As TDC68 Exhibit Opens
The Type Directors Club used the opening of the TDC68 Exhibition in New York to announce top winners in its most recent competitions, as well as special Beatrice Warde and Adé Hogue scholarship program honorees.
Niedermeier Visualizes Decarbonization
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
The Staircase Title Suggests Complexity and Ambiguity
Using glass materials and optical illusions, The Staircase main title sequence builds a sense of uncertainty, dislocation, and the unexpected. Sarofsky is the video production team.
August Forest: Simple Yet Elegant
GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.
C-90 Forges Bond Through Print Design
C-90 and Hive Five Salon have placed a bet that sometimes the best way to grow isn’t by moving up and out, but by digging down and planting deeper roots. The vehicle: a four part magazine series.
Design Army Turns Speed Into Art!
Celebrating Saucony’s Endorphin Pro 3 shoe release, a campaign by Design Army turns speed into art with a pop-up gallery splashed in hot pink and animated type, an immersive treadmill space, and interactive living room.
Odgis+Co Takes NBCU Mentorship Program To Next Level
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
Wawa’s All-Virtual Hoagiefest NFT Sweepstakes
Wawa’s first-ever NFT Sweepstakes runs until July 24th and gives customers a chance to own a digital piece of Hoagiefest history. The campaign puts graphics and products into the virtual world.
RD Scudellari: Iconic Book Jacket Designer In Golden Age Of Books
Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.
Building A Home Bar Sweepstakes and Campaign
Affinity Creative Group has launched an omnichannel campaign for Shannon Family of Wines, a sweepstakes that supports company and product branding while offering consumers a chance to win a custom home bar.
W+K Addresses Model Minority Myth
Wieden + Kennedy’s new film confronts the stereotype of the ‘model minority.’ Using a combination of shot and archival footage, the film explores how such narratives impact not only Asian-Americans but other marginalized communities.
Pentagram Updates Iconic 92nd Street ‘Y’
Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.
The Study Hall Visualizes A Digital ‘Renaissance’
The Study Hall helped build Pylons’ logo, brand, website and product concepts from the ground up. Visual imagery gives a nod to the start of a new digital renaissance.
IKEA Furnishes AI Design Experience
IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by recent AI developments in spatial computing, machine learning and 3D mixed reality technologies.
AIGA Honors Heath Ceramics
AIGA presents Heath Ceramics with the 2022 AIGA Corporate Leadership Award. It is woman-founded, employee owned and community focused, says the AIGA, which has given this award 35 times in its 108 year history.
Idea Shop Helps Brands Connect
Designed for the IDEA SHOP – a program that conveys the power of paper – a new promotion by Design Army uses uniquely printed elements to span every touchpoint in a customer journey.
GSK Identity Signals New Purpose
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
The Republik Assists Harmony With Membership Drive
After creating a major rebrand for Harmony LGBT+ Allied Chamber of Commerce, the organization called on The Republik to help them attract more members.
PEBBLES Teams With Nike and LeBron
east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. It is part of a co-promotion with NBA star LeBron James and Nike.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Common Good Rebrands For New Era
LRXD has rebranded itself as Common Good to better communicate its area of expertise: uniting people around brands that believe in the betterment of people, their communities and the planet.
AIGA Medals: Oberman, Blauvelt, Sandhaus
AIGA announces recipients of the AIGA Medal, Steven Heller Prize for Cultural Commentary, and AIGA Corporate Leadership Award. The recognition takes place during the AIGA Design Conference, in person for the first time since 2019.
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Pentagram Co-Founder Colin Forbes Passes
The celebrated designer and co-founder of Pentagram has passed away at age 94. During his career Colin designed graphics and visual identities for a wide range of clients and industries.
COLLINS and CNET Channel Golden Age Of News
CNET, a leading technology media brand, has been rebranded by COLLINS – featuring a new logo, refreshed site design and contemporary content – as it expands beyond tech.