As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
Category: Fresh
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
C&G Partners: What It Means To Be A Native New Yorker
C&G Partners partnered with the Smithsonian National Museum of the American Indian on exhibition, graphic, and media design. The designers conceived of the exhibit as a walk-in graphic novel, aimed especially at school groups and families.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
UNICEF New Visual Identity
This December, UNICEF celebrates 75 years of life and Matias Delfino has led the in-house team of designers in creating a fresh visual identity for the milestone. The logo lockup has been translated into 75 languages.
Crystal Williams Named RISD President
A teacher, leader, advocate, poet, and Boston University’s current veep and associate provost for community & inclusion, Williams believes that education, art, equity and justice are essential to transforming our society.
ECP: Homelessness Is A Problem
Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season
Free Demo: Timesheets & Project Management For Creative Businesses
Big savings end on December 18 for FunctionFox’s made-for-creative-business all-in-one timesheet and project management tools. The New Year is a great time to get your team organized like never before.
Pantone Color of Year Is Very Peri
The Pantone Color of the Year 2022 is Pantone 17-3938 Very Peri, a brand new red-violet infused blue. The new shade, and the act of creating it, is meant to represent what many hope for in the new year: a fresh start.
Ruki Neuhold-Ravikumar To KCAI Head
Ruki Neuhold-Ravikumar, Acting Director of the Cooper Hewitt, Smithsonian Design Museum, was named the 25th President of Kansas City Art Institute and will begin her term July 1, 2022.
Zero Launches Cannabis Company
Zero has partnered with two of the cannabis industry’s founders, Dosist’s Matt Seashols and Sunday Goods’ Randy Smith, to launch cannabis company Studio. After years of serving cannabis companies, Studio marks Zero’s transition to becoming equity partners in a cannabis venture – offering a family of creative cannabis brands that prioritize education, accessibility and reliability. […]
JAM and BIGNAME Commerce Merge
Envelopes.com and Folders.com, market leaders in specialty office supplies, have merged with JAM Paper & Envelope, a retailer of popular branded office and designer papers.
BMW M Steers To Classic Logo
For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW reverses to a classic logo for select models. The emblem puts three specific semicircles in blue, violet, and red around the BMW roundel to represent how the automaker is connected to racing.
NatGeo Needs 4 Covers To Capture 2021
National Geographic has published its ‘Year in Pictures’ campaign, featuring powerful images that embody 2021’s turbulence – from political rancor and climate change to COVID developments and conflicts around the globe.
Papa Johns Loses The Apostrophe
Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.
Liquid Agency Spotlights Everyday IT Champions
New OOH, digital, and audio ads from Liquid Agency for JumpCloud target select tech-heavy markets with real IT people and mythologically-inspired copy.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Volvo Latest Car Brand To Flatten Logo
Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
LOVB Reimagines Women’s Sports
League One Volleyball (LOVB) serves up a brand meant to encapsulate the grace and grit of its athletes. The creative was led by Patrick Cox, LOVB Creative Director and designer of the 2012 Olympic logo, and league CEO Katlyn Gao.
Serenity Key To Shutterstock Color Trends
Shutterstock has released its annual Color Trends Report. By analyzing millions of image downloads and pixel data, the report identifies the three most rapidly-growing colors, as well as trending favorites in twenty countries around the globe.
Fox Sports Nets New College Basketball Look
A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.
Deutsch NY Awakens Sleepytime Bear
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
2023 Women’s World Cup Identity Features Local Artists
A collaboration between studios Public Address and Works Collective, FIFA’s identity for Women’s World Cup 2023 sees local artists come together to create an identity that celebrates the heritage and culture of the host nations.
Turner Duckworth Identity Honors Brotherhood Sister Sol
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
Elmwood Identity For Research Consultancy Seeks Clarity
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Compadre Harmonizes DIRECTV Logos
When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.
BBC Updates and Defends New Logo
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
Logo Gives Coke Drinkers A Hug
Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.
Neenah CLASSIC® Refresh Aims To ‘Evolutionize’ Design and Specification Process
Neenah is more closely aligning paper and technology with the launch of a refreshed Neenah CLASSIC® swatchbook and a new numbering system designed for its Neenah Swatch Pro™ extension for Adobe Illustrator®, Photoshop®, and InDesign®.
New LA Cannabis Brand Inspired By Street Culture
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Amazon Joins Diversify By Design Coalition
Amazon joins the Diversify by Design (DxD) coalition to help launch Design=, a collaborative initiative to increase access to design for historically excluded youth.
Atlanta Marketing Group Lights Fuse
SCS Atlanta, Reckon, and AT&T help re-launch Atlanta Interactive Marketing Association. Now known as Fuse, the group has a new brand identity and big vision to serve its community.
Design Bridge Updates Classic NYC Hot Dog Shop
Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.
Five Factors That Help Fuel the Creative Economy
Located in Winter Park FL, Full Sail University supplies students with the knowledge and tools to establish a career path within the global creative economy. Here are 5 factors that give students career and job search advantages.
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Mucca Dreams Of Boutique Luxury
Mucca crafted a surreal fantasy with avant garde identities for Aparium’s Daxton Hotel and Madam Restaurant.
VSA Prescribes ‘Curiosity To Cure’ Campaign
VSA Partners has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability to take drug development “from curiosity to cure.”
Okaybro Brands Cannabis Licensing Platform
Canopyright’s new brand, identity and logo by Seattle’s Okaybro communicate a more transparent, equitable – and trustworthy – cannabis industry that incentivizes and rewards breeders.
Trollbäck Flattens and Evolves ABC Network Logo
With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.