The ebbs and flows throughout LOBE’s sound studio inspired FAY to create a brand identity that was anything but static, developing both a design identity and custom asset generator tool. One result: a shape-shifting logo.
A wide-ranging group of typographic practitioners age 35 and under are recognized for their outstanding talent. The TDC Ascenders competition was first launched in 2018.
Kick, an independently owned branding and design agency servicing brands that transform the health and wellness of humans and pets, has merged with Minneapolis-based agency THREAD Connected Content.
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
AIGA Worldstudio Scholarships support under-recognized and economically disadvantaged students pursuing degrees in graphic design, photography, and illustration. This year’s jury has now been announced.
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
Mother Design was hired for a full visual identity rebrand and a new website (in partnership with Outside). The design firm created a vibrant system meant to embody Ford & Good’s vision for feeding the future.
Ragged Edge’s rebrand of Unmind provides a message of cultural change that seeks to prioritize and destigmatize mental health issues in the workplace. The user experience includes statistics and real-time data visualization.
Warner Bros Discovery unveils Max streaming service which debuts in the US on May 23. The new offering combines programming from HBO Max and Discovery. The rebrand, without ‘HBO’, is meant to simplify the message in a crowded streaming market but social media is pushing back.
Creative company Mrs&Mr has rebranded Blink Fitness as an affordable feel-good fitness brand. The new visual identity system refreshes the Blink look and feel to elevate the brand’s positioning as aspirational, approachable and accessible. Blink has more than 100 locations nationwide.
A creative strategy and brand identity system developed in partnership with JKR seeks to bring a bold, fresh and distinctive communication style to the off-price market. Nordstrom Rack elements include a new logo, custom typeface, and more vibrant palette.
Lippincott names a new Global Creative Director. Brendán Murphy has over 30 years experience (most spent at Lippincott) in visual and verbal design. Clients have included Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, MSK, and Samsung.
Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day.
With its new brand created by Hyperakt, the Ford Foundation cedes the spotlight in order to elevate the stories of its grantees and their various roles on the front line of social change. It it also digitally native. Victor Ng, Creative Director at the foundation, says the identity “reflects this moment.”
Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.
When Happy Dirt, an organic produce wholesaler, needed a Trade Show Booth, they turned to The Republik for their creative and marketing expertise.
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.