The Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote 50 years since Gerald Ford took office as the Vice President. With a variety of tactics, including digital, social, print collateral, out of home, email marketing and on-premises branding, the Ford50 campaign drives awareness of Ford’s virtues, as well as the Foundation’s work in the community.
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“It’s been a privilege to work with the Foundation and bring new life to Ford’s history and its important place in West Michigan and the country,” said Rob Jackson, Executive Creative Director of ECP. Through awareness of the Foundation, as well as increased memberships of the Friends of Ford program, this first phase of a multi-year campaign works to fundraise for the Foundation’s short and long-term strategic goals and initiatives. Funds raised will positively impact programs such as the Ford Leadership Forum, DeVos Learning Center, Presidential Museum and Library, and more, which bring resources, world-class speaker events, unique and exciting exhibit experiences, and other educational opportunities in Grand Rapids and beyond.
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“Never again in our lifetime will we be able to focus so much of our nation’s attention on President Ford,” said Gleaves Whitney, Executive Director of the Gerald R. Ford Presidential Foundation. “It’s our mission to leverage that focus to raise awareness of his character and achievements, attract students to study his bipartisan approach to civics and government, and pay homage to him with programs and exhibits through the remainder of 2023 and beyond.”
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