Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day.
Category: Fresh
Ford Foundation Brand Cedes Spotlight
With its new brand created by Hyperakt, the Ford Foundation cedes the spotlight in order to elevate the stories of its grantees and their various roles on the front line of social change. It it also digitally native. Victor Ng, Creative Director at the foundation, says the identity “reflects this moment.”
JKR Sets Modern Table For Stella Artois Brand World
Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Rich Tu Enjoys Sunday Afternoon
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
Dyslexic Designer Busts Stigma
The new Schwab Learning Center is a stigma-busting innovation lab for Stanford University and local high school students with dyslexia and other learning differences. Designer Gil Gershoni, a dyslexic himself, sees the differences not as disabilities but rather as hyper-abilities.
FAY Branding For Harmonic Embraces Data As Dynamic
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.
The Republik Gets Happy Dirt To The Show
When Happy Dirt, an organic produce wholesaler, needed a Trade Show Booth, they turned to The Republik for their creative and marketing expertise.
SMAKK Identity For Tabu Rejects Taboo
SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.
Not All New Yorkers Heart NYC (Logo)
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
Nesquik Mascot Now Digital-First
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
Applied Design Just The Ticket
The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Applied Design developed the look and feel for the station-within-a-station, the largest rail terminal built in the U.S. in decades, including an animated map for commuters.
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
US Army Rebrand Reflects Changing Times
To address a new generation and a changing culture, the U.S. Army rebrands. The initiative includes a new logo by Siegel+Gale and resurrected tagline as well as a custom font, expanded color palette, iconography, photography, and motion graphics.
Design Army’s Artful Realty Branding
Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.
Shakespeare’s Globe Typeface Uses Designs From First Folio
On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.
Cooper Hewitt Adds Digital Curatorial Department
Cooper Hewitt, Smithsonian Design Museum is creating a Digital curatorial department which will collect and care for born-digital work. The new department is led by Andrea Lipps. It is the first new collecting department in 125 years.
Two Things: Every Sneaker Tell A Story
Two Things and agency head Paulo Ribeiro helped introduced Novella, a premium sneaker brand built around stories. The agency was involved with the creation of the brand in its infancy as well as the structure for releases, identifying the artisans and working to bring the product to life.
Elmwood Supports Financial Literacy
Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.
‘Last Men Standing’: Maidens and O’Brien
After 43 years together, two stalwarts of the San Francisco area graphic design community, Duane Michael Maidens and Daniel Patrick O’Brien, are retiring before year’s end. Shown here: dozens of Bay Area creatives circa 1980.
Odgis + Co Offers Snapshot Of University’s Financial Health
The Rockefeller University, a leading biomedical research university tapped Odgis + Co. to help refresh their financial report and create a concise executive summary that captures and underscores 2022’s accomplishments.
Poster House Debuts Major Spring Exhibits
Poster House, the first US museum dedicated to the global history of posters, presents two spring exhibitions — Made in Japan: 20th-Century Poster Art and Black Power to Black People: Branding the Black Panther Party. Exhibition design is by award-winning KASA Collective.
2023 GDUSA People To Watch
For 60 years, the first edition of Graphic Design USA has recognized ‘People to Watch’ who embody the spirit of the creative community. Individuals we know and respect for a combination of talent, success, leadership, newsworthiness, influence, and community service writ large.
Propel Rebrand Reinforces Gatorade Roots
Propel’s new brand identity, designed by PepsiCo Design and Innovation, is on shelves now with the rollout expected to be complete by summer. It is accompanied by an ambitious partnership with actor and director Michael B. Jordan.
NYC Marathon Logo Distills Lady Liberty
Chermayeff & Geismar & Haviv has redesigned the logo for the TCS New York City Marathon. A key goal is to create a powerful and independent brand asset for event and sponsor.
60 Years of GDUSA People To Watch
In anticipation of our 2023 GDUSA People To Watch annual feature, we compiled a roster of People To Watch since 1963. You will find undisputed historical giants, legends and legends-to-be, as well as a few one-hit-wonders.
Girls Who Print Mobilizes For Print HERstory Month
The fifth annual Women’s Print HERstory Month returns in March to inspire the “fierce, fabulous females of print.” Girls Who Print is seeking to mobilize women of the industry around the event.
59th GDUSA Design Showcase
Our annual showcase captures the power of creative professionals to serve and shape commerce, culture and causes. Billerud North America, a leading manufacturer of coated graphic and specialty papers, is sponsor. A new ‘Designing For Good’ category is inspired by talent solutions firm Robert Half.
GDUSA’s Top 25 Logos (Once Upon A Time)
Ten years ago, as part of GDUSA’s 50th anniversary celebration, we asked readers to name the best logos of the modern era. The listing was enormously popular at the time, then faded into oblivion. Well… it’s back! And there’s more.
Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
DesignStudio Pilots ‘Going’ Rebrand
DesignStudio has rebranded Scott’s Cheap Flights as Going. The new approach focuses less on cost and destination, and more on the excitement and spontaneity of travel.
ThoughtMatter Rethinks ‘Ugly’ Produce
Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
VSA Celebrates 40 With Video Series
To mark the milestone of its 40th year, VSA sought to do something different from the typical approach. The firm created a video series exploring the power of human-centered design in all forms.
OLI Enters Bejing’s Forbidden City
Mirroring the Heart of Heaven and Earth: Ideals and Images in the Chinese Study, an exhibition designed by New York-based firm OLI Architecture, has opened in the Palace Museum in Beijing’s Forbidden City.
Athletics Sets Welcoming Tone For Women’s Healthcare Network
A new identity for women’s healthcare network Tia reflects a more mature visual and verbal identity with the goal of setting a welcoming tone, and underscoring clinical competence and credibility.
Warner Bros. Studio Celebrates Centennial
Chermayeff + Geismar + Haviv has developed the logo for Warner Bros. Discovery’s global centennial campaign, Celebrating Every Story, ahead of the studio’s 100th anniversary this coming April.
Leibowitz Builds Hip Snowman
Design and branding firm Leibowitz has developed a contemporary new brand for holiday icon turned rock star Frosty. The project includes posters and displays, instrument designs, concert tickets, a tour bus and concert stage design.
NAIL Develops Local Identity For Rhode Island Soccer Team
Nail Communications develops a club identity for Rhode Island’s new professional men’s soccer team. Each element of the Rhode Island FC design was crafted with the state’s character and history in mind, seeking a mix of heritage and new energy.
Pantone Color of Year: Viva Magenta
Pantone Color of the Year is Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool, a hybrid color said to commfortably straddle the physical and virtual, a carmine red “capable of driving design to create a more positive future.”
Audi Flattens Logo
Audi has redesigned its four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.