Jackson Spalding Marks 28 Years With New Identity

Agency Turns Creative Process On Itself

Jackson Spalding has unveiled a new brand identity and website. With a reimagined logo, color palette and website, the refresh builds upon the company’s 28-year legacy in the communications industry and brings to life the culmination of a multi-year transformation to serve brands across the US as a fully integrated PR and marketing agency.

Created by award-winning Jackson Spalding designer and Steely Works founder Brian Steely, the logo is said to represent collaboration, performance and relationship. Focused on minimal but impactful visual storytelling, the shapes come together to create the signature J and S letterform, with circles paying homage to agency founders Glen Jackson and Bo Spalding, sitting across a table, working together. The mark is complemented by a refreshed color palette centered on enriched blue hues supported with a more versatile color assortment to evoke the inclusive nature of the business and the team.

“When you’re a creative agency and you turn the creative process in on yourself, you can feel a bit vulnerable, but everyone was excited to embark on the journey,” said Steely. “I think of our new logo as more of a symbol than a word. A symbol for relationship that is at the heart of everything we do.” The first manifestation of the new brand is the relaunch of the agency website, which was developed with a focus on showcasing the agency’s clients, work and team. The design features cinematic elements intended for an engaging experience, while showcasing the continued evolution and expansion of the agency’s integrated capabilities.

“We’re an agency all about the ‘and’ for our clients,” said Jackson Spalding partner Whitney Ott. “Our vision is to be the most trusted and respected agency in our industry. And we’re committed to bringing fiercely strategic and fiercely creative solutions to our clients at every turn. We’re entrusted by our clients to drive reputation and revenue – our best work does both.” And adds founder Glen Jackson: “Our purpose statement is to cultivate meaningful relationships rooted in mutual respect – within our agency, with our clients and in our communities. I’m so inspired to be surrounded by colleagues – by friends – who get that and represent that at the deepest levels for those we’re privileged to serve. It’s been 28 years, and we’re just getting started. On we go!”