Video Opens With Rare Barrel
Longtime client Mira Winery came to CF Napa to bring their history and brand essence to their digital presence. A majority of the website’s traffic originated from mobile devices, but users found the site difficult to navigate on phones and tablets. The key objectives for the redesign were to develop a more mobile-friendly site, to make a more direct path to purchase, and to create a design that showcased Mira’s more modern aesthetic.
CF Napa created a video and image-driven website focused on telling the Mira Winery story visually. The site makes a stunning first impression by utilizing a video of the winery’s Tonnellerie Taransaud wooden egg-shaped barrel as the primary graphic on the home page. As the only winery in the Western Hemisphere to have one of these rare barrels, the video is a statement to the exceptional quality one can expect.
A simplified menu created a more streamlined shopping experience on both mobile and desktop. The Shop and Membership pages were listed first in the menu, making them more easily accessible. Throughout the site, browsers will discover references to the golden ratio – an integral influence in nature, art, and every bottle of Mira wine.
For roughly 50 years, CF Napa has specialized in alcohol beverage branding, focusing on translating the brand ethos visually.