To convey the notion of protection, the logo features a G in the shape of a shield with a distinct, triangular mark. The shield can either stand on its own or in combination with the Guardian name. Lime green and dark royal blue combine to convey a bold, modern, confident, professional image. Adding the tagline, “Guardian, Graphene Shielded,” further reinforces this message.
Comments Caroline Frey, Marketing Manager, Blendco: “The strength of the branding really comes across on the website as well as all the other touchpoints including sell sheets, packaging, on-premise signage, displays, and collateral materials. Xhilarate showed us how the power of branding can work to help us differentiate this product and reinforce innovation.”