Expanding The Digital Paper Portfolio
Neenah has expanded its digital paper portfolio to include 11 new products engineered for production inkjet technology. A market-leading manufacturer offering unique papers that include enticing texture, Neenah designed the new products to perform seamlessly with Canon inkjet equipment, co-testing with Canon to verify optimal runability and performance.
Innovative digital printing technologies that offer precision are part of an evolving industry, with vibrant color reproduction and the ability to seamlessly integrate with other digital platforms paramount for success. Neenah and Canon Solutions America are at the forefront, working to provide customers with the latest advancements, so that their print projects exceed digital printing expectations.
“Incorporating texture into a direct mail piece, holiday card, or an invitation is one way to elevate the perception of it and truly bring the piece to the next level,” says Jason Leonard, Technical Sales Manager, Digital Print at Neenah. “Our goal with this sample kit was to get actual applications in the hands of printers with inkjet equipment, in a format that they could use, to inspire their customers.”
Neenah and Canon Solutions America collaborated to create “Next Level,” a sample kit showcasing the new production inkjet items in relatable formats that help customers envision their own printed piece. The elegance of Neenah paper coupled with the brilliant tones, high image quality and smooth transitions of Canon inkjet presses provides expansive opportunities for printer providers with this equipment.
The kit contains 3 examples of end uses, utilizing Neenah’s CLASSIC® Linen, CLASSIC® Techweave, and CLASSIC CREST® Papers, printed on the Canon varioPRINT iX-series sheetfed inkjet press. The kit also contains a carefully curated selection of images printed on each of the new media items to illustrate how paper color, finish and texture can truly enhance the printed piece.
“Commercial and photo specialty print providers are seeking to migrate their traditional offset printing to digital platforms for reasons of labor shortages, retiring offset operators, and the need for variable content,” said Francis McMahon, executive vice president, Production Print Solutions, Canon Solutions America. “The ability of Canon’s digital inkjet printers to match, and even exceed, that of offset lithography throughout a print run is making that migration possible. Neenah’s new media items strengthen and support offset migration by offering non-digital treated media in a 13”x19” sheet size and a 20” wide-roll format, opening new possibilities in digital printing.”
