Rockport Publishers is celebrating its 40th anniversary as a leading source of creative resource and reference books. To celebrate, they are offering GDUSA readers an exclusive free look inside ‘Creative Endurance’ as well as a discount coupon code for Rockport titles.
Category: Fresh
Jägermeister Bottle Inspires Branding
The German liqueur brand has revealed new branding by Mother Design that toasts its roots while looking to modern-day needs. The final creative concept was designed to own and expand on an iconic part of the Jägermeister story – the bottle.
LEGO Rebrand Builds On Core Values
LEGO has unveiled a new identity constructed by in-house creative firm, Our LEGO Agency (OLA), in collaboration with Interbrand. The updated look is “a simple, beautiful and well-constructed system” capturing the spirit of the brand and product.
Jacknife Website Inspired By Retro & Modern Influences
Venerable Toronto-based Jacknife creative agency has introduced a new website. The site draws it inspiration from a mix of retro technology and modern design influences at the “intersection of creativity, innovation and fun.
JKR Rebrands A More Accessible Manischewitz
Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season.
Applications Open For The Malee Scholarship
Sharp Type has put out an open call for applications for The Malee Scholarship which provides female-identifying designers of color with financial help and mentorship to pursue a career in type design.
Span’s Homage To Lowrider Car Culture
The Slow & Low retrospective book is the first formal piece of formal documentation of Chicago’s lowrider community made up of Chicano, Mexican, Aztec and classic car culture. The story comes to life through the design work of Nick Adam’s team at the Span studio.
St. Maarten Logo Starts With Big Idea
Big Idea Advertising launches a comprehensive rebrand for the St. Maarten Tourism Bureau. The first initiative is a new logo for the island that embeds culture and history, as well as branding guidelines and a playful tagline that references a dual French-Dutch heritage.
Dixon Baxi Channels Tubi Logo
Tubi (www.tubi.tv), Fox’s ad-supported streaming service, is rolling out a new brand identity. Developed in partnership with design agency Dixon Baxi, Tubi’s new brand identity began rolling out to all supported platforms across all markets in late February.
Herman Miller Refreshes Brand Identity
Herman Miller’s refreshed brand identity, including the latest evolution of its logo and wordmark by Order Design, is being rolled out now across all touchpoints.
Conran Design Group Is Havas Flagship
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, which combines talent from its existing Havas-owned Conran Design Group, as well as its ‘W’ – its branding agency in France.
A Star Is Worn
Kevin Hall Design’s brand identity work has a positive impact on the student/athletes of the City of Bridgeport CT via the Bridgeport Field of Dreams Foundation.
Accompany Fashions Campaign For Vestiaire Collective
Vestiaire Collective, a leading global platform for ‘pre-loved’ luxury fashion, is launching an ad campaign that leans on its French heritage as part of an expansion strategy in the U.S. The agency is Accompany Creative.
Fora Rebrand For Landscape Architects
Seattle landscape architecture firm Weisman Design Group was approaching its 40th anniversary when leadership determined its branding needed an update. People People developed a full rebrand, including a name change and visual identity.
National Geographic Refreshes Design
National Geographic’s redesign is the first under the direction of Editor Nathan Lump and Creative Director Paul Martinez, both of whom joined the magazine in 2022. It comes as Nat Geo shifts to a subscriber-only model and drops newsstand sales.
Rockport Publishers Celebrates 40 Years
Rockport Publishers creates illustrated source books for professional designers. The books present exemplary design work worldwide, bringing readers inside to see how the work gets done and the inspiration that lies beyond.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Dove Combats Stereotypes Of Brazilian Women
The initiative, created by Dove’s Brazilian agency Soko, brings messages to the streets, targeting tourists and aiming to combat the objectification of the female body by visitors during and beyond Carnival.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
Hartman to CCO at Venerable Werremeyer Creative
Health and wellness marketing agency Werremeyer Creative promotes Steve Hartman to CCO. Hartman now spearheads the agency’s creative initiatives and leads its innovative approach to healthcare marketing.
Philly’s MyBkYd Bolsters Shop Owners
A collaboration between branding agency Xhilarate and Zave Smith Photography, Philadelphia now has MyBkYd, a digital platform that peeks behind the curtains of 3 historic markets and connects with small businesses.
Wolff Olins Plants NYBG Rebrand
The New York Botanical Garden (NYBG) has unveiled its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. The call to action, inspired by a sense of place and related activities, is “Do right by nature.”
Athletics Brings Zapier To Life With Motion System
Zapier, a company known for automating digital workflows, brought in Athletics to strategize a motion system that would reflect Zapier’s consistency in movement.
New Airey Book Is Guide To The Identity Process
Delve into the world of visual identities with ‘Identity Designed: The Process.’ The new book is by legendary graphic designer David Airey and is published by Rockport Publishers, known for design industry and graphic arts expertise. The publication date: June 4
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
60th GDUSA Annual Showcase
Our 60th annual showcase of 800 designs, sponsored by Billerud, captures the manifold power of creative professionals to serve and shape commerce, culture and causes. A ‘Designing For Good’ category is inspired by talent solutions leader Robert Half.
Landor Brings West Loop To Life
Landor has developed a brand identity for Chicago’s West Loop neighborhood in collaboration with non-profit West Loop Community Organization. A former industrial zone, the identity reflects how the area has evolved int a place where people live, work and travel.
The Secret Little Agency Introduces ‘Long Bao’
Singapore-based The Secret Little Agency has a unique and elongated take on the traditional red packets of coins given out for good luck during the Chinese New Year.
Reddit Rebrand Sets Stage For IPO
Reddit’s brand refresh by Pentagram and partner Natasha Jen transforms its alien mascot, Snoo, into 3D, updates the color palette, and introduces a new custom font family dubbed Reddit Sans.
ICFF Logo by forceMAJEURE Connects To NYC
forceMAJEURE collaborates with ICFF to create a brand identity intended to support furniture design companies and enable their success. A grid system underpins the visual language.
Geletka+ Visualizes Blockchain Pioneer’s Forward-Thinking
Geletka+ has been named Kadena’s inaugural Agency of Record and has helped launch a broad-based, forward-looking brand identity for the blockchain pioneer.
Kohler Commemorative Celebrates Creators
Span studio designed and produced Kohler’s 150th anniversary creativity-focused book Be Bold. Kohler, a storied American company known for kitchen and bath products.
People People Builds Rebrand
Seattle WA-based branding studio, People People has created a building-block-inspired rebrand for the mixed-use development Kirkland Urban. Custom geometric typography is featured.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Honda EV Logo Welcomes Future
Honda is introducing a new version of its ‘H mark’ logo which will appear on future EVs. Honda says it’s meant to resemble two outstretched hands, welcoming an exciting but unsettled automotive future.
ShareFile Logo Checks Off Tasks Completed
Athletics has unveiled a fresh rebrand for ShareFile. At the heart is a new logomark composed of checkmarks that tell a story of forward motion, of flow, and the joy of completing tasks.
domo domo Tells Airstream RV Club To Enjoy The Ride
domo domo Marketing recently completed activation of a brand refresh for Airstream Club International (ACI), the longest rolling, single-branded recreational vehicle (RV) club.
Graphic Novel Look For School Campaign
Denver-based agency Cactus partnered with acclaimed British illustrator Matt Taylor on an omni-channel graphic novel-y campaign for University Of Miami’s Herbert Business School.