Accompany Fashions Campaign For Vestiaire Collective

Vestiaire Collective, a leading global platform for “pre-loved” luxury fashion, is launching its latest ad campaign as part of its expansion strategy in the United States, where interest in second hand designer fashion continues to grow. Founded in 2009, Vestiaire Collective has solidified its presence throughout Europe and Asia, and is now looking to do the same in the U.S.  The campaign showcases its hard-to-find designer and vintage stock, as well as the benefits of shopping with the Certified B Corporation®.

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Working with New York-based creative agency Accompany Creative, the new ‘Parlez-Vous Vestiaire Collective?’ campaign leans into Vestiaire Collective’s French heritage, but keeps it grounded in the inviting, universal language of style by simply asking: “Do you speak fashion?” The campaign spots apply this language device across a range of differentiators, such as the platform’s designer label range, broad and diverse global seller base, proprietary authentication process, and competitive commission rates.

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One spot playfully frames the brand’s French heritage and the “Can you say/Do you speak” wordplay by offering a lesson on how to pronounce ‘Vestiaire’ with a visual mnemonic of vests, t-shirts, and blowing air – inspired by the brand team’s insight that Americans often don’t know how to pronounce the name.

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“We’re just beginning to embark on what we view as incredible potential for the US, and with this campaign we want to focus on what makes us special,” says Marie-Christin Oebel, Chief Marketing Officer, Vestiaire Collective. “We’re a global platform with a French touch, making us experts in luxury and vintage, and we were founded with the mission to transform the fashion industry for a more sustainable future by empowering our community to drive change. This campaign represents the best of what we stand for – taste, trust, community, and sustainability.”

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“This project is an ideal one for us, leveraging the agency’s background in fashion brand-building, and working with a client whose business model is truly driving commercial innovation in sustainability,” says Accompany Creative’s founder Jason Keehn. “Inspiring consumers to ‘Buy Better’ has been a strategic focus for Accompany since our beginning, and the fashion industry especially needs more champions of reuse and upcycling like Vestiaire Collective to take center stage.”

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‘Parlez-Vous Vestiaire Collective?’ is running national TV spots (CTV), paid social (throughout the US and Europe), and online digital.

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