Denver CO-based agency Cactus partnered with acclaimed British illustrator Matt Taylor on an omni-channel campaign (print, digital, social) for University Of Miami’s Herbert Business School. Taylor is known for his work with Sony Pictures, Lionsgate and other Hollywood studios on limited edition posters, including one for Into The Spiderverse.
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The ‘graphic novel’ look of Taylor’s illustration helps showcase the many aspects of the University of Miami education experience. Cactus officials explain: “Competition in the education sector is fierce, as is the need for institutions to stand out. In an industry that defaults to storytelling with stock photography this campaign breaks tradition to get attention with design style.”
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