The Country’s Largest African-American Architecture Firm
Moody Nolan has a new visual identity marking the beginning of a new era for the country’s largest African American-owned architecture firm. The rebrand includes a new logo and website. Says Jonathan Moody, CEO and president: “This rebrand sets in motion the next era of design excellence for us… The first forty years were guided by the leadership and vision of my father, Curt Moody. Over the next forty years, we’ll continue to pursue that same path of excellence, endeavoring to improve every life we touch through design.”
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The logo nods to Moody Nolan’s foundation by mirroring a hand-drawn sketch – the place where all designs begin. This element represents the remarkable reality of an architect’s work in which a napkin sketch is realized in the skyline of a community. The font selection, Kigelia, is inspired by the unification of the more than 2,000 writing systems in Africa, illustrating what lies at the core of the practice – preserving and promoting humanity through design.
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A redesigned website aims to reintroduce the brand by effectively presenting the firm’s breadth of work and decades of collaboration with clients and partners across the globe. A proudly diverse firm, the site equally features the people who define Moody Nolan, including their unique perspectives and work.
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The firm notes that the past three years have been transformative under Jonathan Moody’s leadership as CEO, succeeding his father in 2020 who founded the firm in 1982. Moody Nolan received the 2021 American Institute of Architects (AIA) Firm of the Year Award, the highest honor the AIA bestows on an architecture practice, and in 2022, the firm celebrated its 40th anniversary and was named one of the most innovative architecture firms by Fast Company.
