Signifying The Importance of Package Design
Packaging design agency Equator has announced the opening of its newest office in Toronto, Canada. This strategic expansion is meant to strengthen the agency’s global presence and enhances the service they are able to provide to clients worldwide. The Toronto office adds to Equator’s five existing studios (Manchester, Nottingham, Chicago, Cincinnati, and Sydney) and will allow Equator to tap into the city’s diverse talent pool and further propel the mission of delivering exceptional results for clients across various industries.
“I have no doubt that the integration of the Canadian studio will have a significant positive impact on our ability to continue to elevate our strategic and creative partnerships with national and retail brands,” comments Equator’s Global Creative Director, Michael Duffy. “Their design expertise will be a huge benefit to our clients and we’re looking forward to collaborating with them to deliver some incredible outcomes for our collective clients in the months and years ahead.”
The expansion into Toronto not only signifies the agency’s commitment to growth but also highlights the increasing importance of packaging design in today’s competitive marketplace. In an era where brands are constantly vying for consumers’ attention, packaging has emerged as a critical touchpoint, acting as a visual storyteller that communicates a brand’s values, personality, and promise.