Genio Della Pizza has partnered with Pearlfisher’s New York City studio for the new brand’s just launched frozen pizzas. The brand identity includes design and packaging that highlight a passion for craft and a quest for excellence.
The visual identity showcases the attention to detail that the brand pays in crafting a frozen pizza for those who appreciate quality, while underscoring the history and ethos of fine pizza making. Color palettes are inspired by the warm tones of the hand stretched, wood-fired naturally leavened dough and abundant Italian ingredients used, and are also influenced by Italian design, food and architecture.
Key elements include on-pack primary and secondary brandmarks used for print and digital assets, along with imagery that transparently shows consumers what goes into the product and the stories of people preserving the celebrated techniques of the past.