DIRECTOR OF DESIGN
THE MANY
LOS ANGELES CA
The Many is an independently owned, high-speed, integrated agency for forward-thinking brands that aims to move the world forward by challenging all that’s comfortable, creating ideas that live in culture, and forging profound connections.
Jorge Andrade is an award-winning designer and art director with crossplatform knowledge in print, digital and branding. As The Many’s Director of Design, Jorge is responsible for helping craft and elevate the way brands are perceived through the way they show up in the world. He leads and mentors the full-service design studio in executing head-turning design solutions that resonate with today’s culture and design trends and pass the test of time.
He has put his eagle eyes and brand design expertise to work for a wide array of brands including Google, YouTube, eBay, Panda Express, IMAX, Chambord, American Apparel, and Sambazon — to name a few. As a proud DREAMer and member of the LGBTQ+ community, Jorge wants to continue to shepherd and be a strong supporter for creatives of color and other underrepresented communities within advertising and design by providing work opportunities and guidance. As a passion project in 2019, he partnered up with Merriam-Webster’s dictionary to launch a mini-campaign, “Thank a Queen,” to celebrate and give credit to Latinx and Black Femme communities for their contributions to today’s culture and mainstream vernacular.
Looking forward, are you optimistic about the role of graphic design in business and society?
Absolutely! Design is crucial in our day-to-day lives — it’s ingrained into everything we see and interact with. There’s a revival of expressionistic graphic design through the lens of NFTs, which can be an additional creative outlet for designers, similar to fine art, whenever client work doesn’t satisfy their creative desire.
Have the challenges of the past two years changed the way you approach your work?
Transitioning from in-person collaboration was disruptive at first, but we’ve become experts at communicating virtually by now. Empowering individuals through trust, goal setting, and clear expectations has led to a successful, hybrid work culture that allows people to work when and how they want while still creating great work.
