As part of its work with USA Swimming, Colle McVoy has launched a new poster collection to promote “The Funnest Sport There Is” during the crucial summer season.
Appearing online, on social media and in swim clubs and organizations, the posters are part of the Swim Today campaign and feature professional athletes (as a nod to last year’s Olympic campaign) and young kids. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages kids to join their local swim teams.
