KALICO DESIGN, FREDERICK MD
Located in Frederick MD, just a short distance from Baltimore and Washington DC, Kalico Design is a boutique graphic design studio. Specializing in print design, we work closely with our clients to generate fresh and thoughtful solutions for their marketing and design needs. While Kalico works with a large variety of clients, from start-ups to national associations, our passion is to work with those in the health/wellness, pet-related and women-oriented industries.
Business owner Kimberly Dow approaches eco-consciousness as an ongoing learning experience, so naturally this translated to her business model as well. “I’m constantly looking for simple, practical ways for my husband and I to live a greener and healthier lifestyle at home, without drastically changing our routine or way of life. I strive for this same balance in my business.”
HOW AND WHY DID YOU BECOME INVOLVED WITH SOCIALLY RESPONSIBLE AND/OR SUSTAINABLE PROJECTS, CLIENTS AND CAUSES?
Pursuing sustainability continues to get easier as businesses embrace communicating through technology. Kalico has even been awarded the Green America’s Business Seal of Approval for their efforts. For instance, we send project estimates, comps and revisions digitally to reduce the amount of paper consumption. When we do need to print, we use scrap paper taken from our in-office recycling bin and/or print double-sided. In addition, paper office supplies, including job jackets, envelopes, and paper are all made of 100% postconsumer waste. Most meetings are conducted via phone or email, and we use of sustainable, green-certified printers and web hosts. The bottom line is this: our sustainable practices are an inherent part of our business model, not what ultimately defines us.
ARE THERE SPECIAL CHALLENGES OR OPPORTUNITIES IN PURSUING THESE GOALS IN 2017?
We have a special place in our hearts for businesses and initiatives that promote socially responsible and/or sustainable causes. For instance, one of our clients, The Izaak Walton League of America, reached out to us to design a logo for their initiative “Save Our Streams,” which encourages people to check the water quality of their local streams and creeks. Another example is Farm to Fork Frederick, a local initiative pairing farmers with restaurants in our community of Frederick.
