A perfect time for the scratch and sniff industry to make a resurgence would be with this abundant crop of blooms capturing the imagination and dollars of consumers. This botanical association with all things natural, holistic, or healthful was once reserved for hibiscus tea and alpine cough drops. In 2022 the beverage industry calculates that better than half of the new market entries have listed floral ingredients among their flavor tones. Enthusiasm for other leaves, buds, petals and the resulting benefits in the health, beauty, spirits and recreational industries have heightened awareness in the design industry as well. Designers are embracing the challenge with a feverish zeal, crafting lavish visual brands ready to wake our olfactory senses through our eyes. Interpretations of flowers range from highly identifiable to vague fantasy placeholders. Badges and crests that were once replete with moons, hearts, and stars to fill out their background, have now been populated with leaves, vines and sundry blooms of every kind. Whether these logos use floral elements as the feature or as a bit player there is an evident upping of the design aesthetic in this crop that’s looking beyond cliches. Papel picados, photo embellished ribbons, and hand drawn badges exemplify just how diverse this trend has become. I am left to wonder if we’ve so over saturated the infused gin market with flowers that we might run short. Not one of the above marks is for a florist. Interesting.
CLIENT: CURIO COLLECTIVE
CLIENT: FRIDA BEAUTY COLLECTIVE
CLIENT: MOTHERSHIP COFFEE ROASTERS