All in One
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Web Design
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Big Apple Rebrands Led by NYC & Company Inhouse Design Team

Fresh, News June 15, 2016 Gordon Kaye

New York City has launched a rebrand led by NYC & Company, the official inhouse creative and marketing agency for the city, and its Creative Director Emily Lessard. The initiative includes a newly designed website, NYCgo.com, and two new typefaces, NYC Sans and NYC Block. New capabilities and features include more than 200 videos that are mobile first; real-time responsiveness to trending topics; mapping capabilities; and lots of user-generated content.

nyc-rebrand

The typefaces can be seen on NYC & Company’s website, marketing and promotional materials. Inspired by Massimo Vignelli’s 1972 MTA branding, NYC Sans “has a hint of classic NYC subway type and consists of 105 character variations, reflecting the diversity of the City itself. The characters have the ability to match specific voices and audiences, and in NYC Sans, New York City can be typeset more than 4,000 ways.” NYC Block is drawn directly from the official New York City logotype.

nyc-rebrand4

Additional components of NYC & Company’s visual rebrand include a set of icons and a reimagined color palette. More than 250 icons have been developed as visual aids for websites, maps, official visitor publications and more. In order to infuse contrast, vibrancy and movement, NYC & Company’s main brand color, black, will be paired with rich colors such as “yellow taxi cabs, the green of the Statue of Liberty’s copper, the blue of the iconic Greek coffee cups and more.” Comments Fred Dixon, president and CEO of NYC & Company “New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination.

nyc-rebrand-3

About Gordon Kaye

View all posts by Gordon Kaye →

Post navigation

2016 American Web Design Awards – Best in Web, Interactive + UX Design
Davis Brings Founder’s Story To Forefront For Lamb’s Rum Branding
The Idea Shop
Verso is now Billerud - Take a Look
AIGA Certificates for Creatives
YUPO - Surreal
Berthold
Academy of Art University
Domtar Paper Matters Podcast
Photographs Telling Stories
Sessions College BFA in Graphic Design
Artisan
Copyright © 2022 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress
Posting....