PRINCIPAL/CREATIVE DIRECTOR
KNOX DESIGN STRATEGY, NEW YORK NY
Brandie Knox is the Principal & Creative Director of Knox Design Strategy. In addition to transforming the identity of law firms and legal adjacent companies, the studio dives deep into unraveling intricate UX/UI challenges for internal applications – think client portals, knowledge databases, and intranets designed to streamline processes, enhance collaboration, and tackle real world business issues.
A native of North Carolina, Brandie’s journey led her from earning her BA and MFA at East Carolina University’s School of Art & Design to serving on its faculty. She soon made the bold move to the bustling streets of New York City where she was eventually recruited by an international AmLaw 50 law firm and was immersed in the intricacies of legal marketing and design.
In 2009, Brandie’s expertise reached new heights when she ventured into the world of entrepreneurship and founded Knox Design Strategy. Brandie and her team love digging into their clients’ businesses and strategies, learning how they work and succeed, and creating solutions that help meet their goals. She has now spent over two decades honing her knowledge of the legal industry.
Brandie is not just reshaping brands – she’s creating a paradigm shift. The studio is on the verge of unveiling its own groundbreaking product.
As we pivot into a post-pandemic era marked by societal challenge and change, are you optimistic about the future of Graphic Design in supporting and shaping commerce, culture and causes? Why do you feel the way you do? Are you optimistic about the future of your own design career or business?
I’m hopeful that society is gaining a better grasp of the significance of design and its potential to shape culture and drive change. While there’s still progress to be made, I see a positive trajectory. Shifting our focus from the tangible results of design, such as end products, to the design process itself – embracing design thinking – holds the key to genuine transformation and impactful results. As designers, it’s the journey that often leads to solutions, involving problem-solving, thoughtful consideration of alternatives, and open ideation without premature judgment. I am concerned that in our digital age, the crucial ideation process might be overshadowed by tools producing polished designs that fall short in addressing real problems. I’m encouraged by the growing realization within corporations and organizations that diverse perspectives, beyond the C-suite, are essential for generating innovative ideas, influencing outcomes, and offering unique viewpoints. So, while my optimism remains strong, I’d underscore that it’s not solely about graphic design but more about embracing the ethos of design thinking.
