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Tag: associated search

Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)

Package Design USA (PDUSA) December 2, 2021December 2, 2021 Ilana Greenberg

This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

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