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Tag: Ice Cream Packaging

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

Passing Down The Good Stuff

Package Design USA (PDUSA) October 4, 2017 Ilana Greenberg

Perspective:Branding serves up a message of history, tradition, continuity and quality for ice cream maker.

Pentagram’s Natasha Jen Gives Ice Cream A Minimalist Flavor

Package Design USA (PDUSA) April 19, 2017April 19, 2017 Ilana Greenberg

Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.

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