JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Tag: Ice Cream Packaging
Passing Down The Good Stuff
Perspective:Branding serves up a message of history, tradition, continuity and quality for ice cream maker.
Pentagram’s Natasha Jen Gives Ice Cream A Minimalist Flavor
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.