There are a lot of moving parts when it comes to building an effective brand strategy. Your graphic design schemes, logo, colors, and typography are just a small portion of your overall brand. That’s why many businesses choose to outsource to a digital marketing agency, even when they work in marketing themselves.
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
Set a Budget
There’s a lot of confusion about how much of a marketing budget should be allocated to digital marketing. According to the experts at Hook Agency, you should be allocating half of your marketing budget to digital marketing, if not more. Think about what areas you want to cover with your digital marketing strategy, set a budget, and see what’s feasible within that scope.
By having a direct conversation with a reputable digital marketing agency, you’ll be able to get a better idea about where your focus should be and what your budget will cover. This will also help you decide if you’d like to allocate more of your marketing budget to this area.
Stick to Your Deadlines
When it comes to project management, small shifts in deadlines add up quickly. When you hire a digital marketing agency to assist with your brand strategy, you expect them to deliver as promised. For them to be able to give you what you need, that means that you’ll have to provide them with the information they require in a timely manner.
Don’t approach your relationship with a digital marketing agency as a service for hire that you can leave to run unmanaged. You can expect to go back and forth often, which is why a strong relationship is necessary.
Outline Task Expectations
There may be some overlap between what your digital marketing agency can accomplish and what your business can do itself. For example, as a graphic designer you will have the tools and resources you need to create beautiful content and develop the visual aspects of a brand. However, a digital marketing agency will be able to bring those forth and use them as an overall piece of the lead generation and conversion puzzle.
When you get started with a digital marketing agency, highlight your strengths and identify what aspects of your work that you want to own. You may create the imagery but rely on a digital marketing agency to schedule social media advertising and manage your SEO.
Provide Candid Feedback
Honest, constructive feedback is crucial to have a successful relationship with a digital marketing agency. If you have an issue with some aspect of your strategy, it’s important to let the agency know rather than ending the relationship or fuming about it.
In many cases, the issue you’re experiencing may be a symptom of something else that’s not related to the performance of the agency. By having these issues identified, the agency will be able to either explain the cause or find a fix that fits your standards.
Transparency is Key
If you’re working with a digital marketing agency that isn’t willing to explain what’s happening behind the scenes, it’s time to look elsewhere. There are no trade secrets in digital marketing. All of the information regarding what’s effective is readily available. What makes digital marketers valuable is their ability to use their experience and knowledge to execute a strategy.
The digital marketing agency you work with should be willing to try and explain what they’re doing or why you’re seeing the analytics you are. You may not understand everything they say, but you have a right to ask.