EXECUTIVE CREATIVE DIRECTOR, B360, EDISON NJ
I am an award-winning designer and creative director with over 16-years’ experience in editorial design. Throughout my career, I’ve navigated various roles, from in-house positions to agency collaborations and freelance engagements. My portfolio includes collaborations with industry leaders such as Ritz Carlton, Porcelanosa, Calvin Klein, Christopher Guy, and Kathy Ireland. Notably, I transitioned into the healthcare sector at the height of the pandemic.
Beyond my professional collaborations, I devote a portion of my expertise pro bono to meaningful causes. Organizations like Behind the Book and Unusual Suspects, dedicated to education and creative outlets in underserved areas, align with my commitment to social impact.
Currently, I serve as the leader of a creative team at a startup agency. Our inaugural project is dedicated to revolutionizing healthcare, emphasizing a patient-centric approach through an ecosystem of partnerships and support.
In addition to design, my passion lies in leadership, teaching, and inspiring others in the field. Collaboration, shared objectives, and a collective commitment to success are integral to my professional aspirations.
Fueled by inspiration, trust, and a dedication to facilitating the success of others, each triumph is viewed as a collective achievement. My overarching purpose is clear — to forge innovative brands while imparting knowledge, inspiration, and mentorship to those within and beyond my immediate professional sphere. As I continue forward, I carry the responsibility of fostering support and mentorship for the next generation of designers.
How and why did you become involved in socially responsible communications and why do you believe design can be an effective tool for this goal?
Navigating the intricate world of healthcare can be like attempting a maze blindfolded. At our startup agency, we took on the challenge with our first client, aiming to untangle the complexities and bring clarity to healthcare decisions.
We created a graphic inspired by the very essence of an ‘ecosystem.’ Imagine a person at the core, encircled by teams of unwavering support. The circular design symbolizes perpetual assistance, an unbroken loop of support ready to guide you back to the life you envision.
In a healthcare landscape filled with overwhelming details, our graphic became the Rosetta Stone. It transformed a convoluted mission into an understandable journey.
We believe in the power of simplification, especially in healthcare, where complexity can be paralyzing. Breaking down a complex idea into a visually digestible format became our forte.
Given the confluence of events and challenges our society now faces, does this moment in time present any special opportunities, urgencies, obstacles to designing for good?
The design landscape is saturated, and the real challenge is breaking free from the shackles of conformity. Now is not the time to tiptoe around; it’s the perfect moment to throw caution to the wind, engage in those uncomfortable conversations, and be unapologetically bold.
But it’s not just about creating eye-catching visuals; it’s about becoming a design maestro, an educator who weaves narratives that transcend mere advertising. The shift is from self-promotion to advocacy, from “look at us” to “join us in a cause.” In this era of information overload, it’s the educator who emerges as a leader because it’s less about them and more about the bigger picture.
So, fellow designers, let’s not just create visuals; let’s craft experiences. It’s time to be the provocateurs, the educators, and the champions of causes. In a world drowning in designs, let’s be the ones who make waves, not just ride them. This is our call to arms, our moment to design not just for aesthetics but for a greater good, and do it with a touch of cheeky brilliance.
