CO-FOUNDER & CEO ARULIDEN
NEW YORK NY
Aruliden is an award-winning design agency that specializes in purpose-driven product design, branding, and creative strategy from zero to launch. Headquartered in New York, with offices in San Francisco and Amsterdam, Aruliden works with the world’s greatest visionaries to reimagine industries and create businesses that matter.
HOW AND WHY DID YOU BECOME INVOLVED IN DESIGNING FOR GOOD AND WHY DO YOU BELIEVE DESIGN IS AN ESPECIALLY EFFECTIVE TOOL FOR THIS GOAL?
Designers are inherent problem solvers. Even though we’re living in a time of more universal empathy, we’re still in urgent need of employing creative solutions to solve broader societal challenges. As creatives, it’s easy to get caught up in the day-to-day and forget an important principle: a designer’s work is typically in service to a larger goal and the greater good. Aruliden’s greater mission and passions are rooted in designing for good, specifically introducing design thinking as a methodology for creative problem-solving. We creative purpose-driven brands and products, spanning industries including technology, wellness, beauty, and consumer goods, and partner with the world’s greatest visionary enterprises — from Google, WHOOP, Supergoop!, and Simba (a purpose-led financial services company built to help immigrants, their families, and their communities thrive.) In addition, Aruliden Co-founder and CEO, Rinat Aruh, has brought a responsibly-minded design vision to life with a multi-pronged approach which includes working with schools across the country to expose and teach children to understand the value of design as a problem-solving tool. Similarly, we have partnered with The International Rescue Committee, a global humanitarian aid, relief and development nongovernmental organization to provide pro-bono design services to their affiliated entrepreneurs.
GIVEN THE CONFLUENCE OF EVENTS AND CHALLENGES WE FACE THIS FALL, DOES 2020 PRESENT ANY SPECIAL OPPORTUNITIES, URGENCIES, OBSTACLES TO DESIGNING FOR GOOD?
2020 has been a year nobody could have ever planned for. Our responses to current challenges will pave the way for creative societal innovation, and critical adaptation in upcoming decades. Aruliden believes that it’s more important now than ever before to engage with mission-fueled objectives, brands, and personalities that value the greater good in one way or another. We all have a civic duty to work with companies, and we choose to harness design as our superpower. In this respect, we will continue to partner with motivated clients and employees who share our values. In particular, given the upcoming 2020 November election, we believe in the importance of political engagement and getting out the vote. Voter education is something that we’re taking seriously. We are rallying our workforce to ensure that everyone is registered, and we’re working on a voter education campaign to get the word out there about deadlines and specific hurdles to voting.
PICTURED ABOVE LEFT TO RIGHT: SPENCER BAGLEY, MICHAEL GREENBLATT AND RINAT ARUH